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NEWS
UK government says it will not fund scheme to get people back to fitness
POSTED 17 Mar 2021 . BY Tom Walker
The Work Out to Help Out scheme would offer discounted access to health clubs and leisure centres Credit: Shutterstock/Perfect Wave
Work Out to Help Out scheme would offer subsidised access to health clubs and leisure centres
In 2020, the government pumped £950m into an "Eat Out to Help Out" to help the hospitality sector get back on its feet
In an official response to a Work Out to Help Out petition, the government said it would not be funding the scheme
People intend to eat out three times as often after lockdown
The government has said it has no plans to fund a Work Out to Help Out scheme to encourage people back to exercise after lockdown, as part of a 'Bounce Back Fitter' initiative.

Last year (2020), the government pumped £950m into an "Eat Out to Help Out" initiative, designed to help the hospitality sector get back on its feet.

A petition calling for a similar scheme for the physical activity sector – offering discounted access to health clubs, gyms and leisure centres – has so far attracted nearly 230,000 signatures.

The initiative has also secured wide support from the industry itself.

Today (17 March), however, in an official response to the petition, the government poured cold water on the scheme, flatly rejecting calls to provide the investment needed.

"We do not intend to fund a Work Out to Help Out Scheme," the government said, going on to comment in a statement which did not mention the gym or health club industry:

"We have provided unprecedented support to businesses through tax reliefs, cash grants and employee wage support, which many sport clubs have benefited from.

"On top of wider economic support, we have announced a £100m support fund for local authority leisure centres to ensure these important facilities remain available once public health restrictions are lifted.

"Sport England has also provided £220m directly to support community sport clubs and exercise centres through this pandemic, via a range of funds including their £35m Community Emergency Fund.

"This sector support was recently boosted by an extra £50m to help grassroots sports clubs and organisations as part of Sport England’s new strategy Uniting the Movement.

"We will continue to work with partners including Sport England and ukactive to open sports facilities and to encourage their usage.

"An example of the work the sector is leading in this area is the Fit Together campaign, developed by ukactive in line with its reopening framework for operating a fitness or leisure facility.

"Fit Together aims to raise awareness among the public that people can return to their facilities and be active in a safe environment."

Liz Terry, editor of HCM said: "As we go into the spring and gyms and health clubs start to reopen, it's essential people are encouraged to get back to fitness and given every incentive to do so.

"Government funding for a Work Out to Help Out scheme would signal the commitment of policymakers to the health of the nation and the power of exercise, so it's a real regret that this idea has not been adopted. Especially given the fact that research is showing people intend to eat out three times as often after lockdown – further worsening the obesity crisis.

"It's also frustrating that this government is still not able to differentiate between funds allocated to sport and funds allocated to the gym and health club sector. Although there are great synergies between these markets and they are very aligned, they are not the same and we must keep lobbying to make this point clear.

"It's good to see ukactive's Fit Together campaign getting a mention, however, we would have loved to see Work Out to Help Out and Fit Together combining to encourage the nation to have a huge leap forward in fitness."

The government's full response has now been attached to the petition, which asks for the Work Out to Help Out scheme. To access the page – and to sign the petition – click here.
RELATED STORIES
  FEATURE: Editor's letter: An economic argument


The fitness industry has the opportunity to head in bold new directions, says Liz Terry
  Petition to open gyms first reaches 170k signatures – being considered for Parliamentary debate


A Parliamentary Petition calling for gyms to reopen first after the current national lockdown in the UK has passed the 100k signature milestone, which means the motion will be considered for a debate in Parliament.
  GLL throws its weight behind petition to get gyms open in first wave of reopenings


GLL is the latest operator to throw its support behind a parliamentary petition calling for gyms to reopen first after the current national lockdown. GLL, which manages more than 258 facilities under its Better brand, is urging all its customers to sign the petition, which also calls for a Work Out to Help Out scheme similar to last summer’s successful scheme in the hospitality sector.
  FEATURE: Editor's letter: Work Out to Help Out


The pandemic has shown the need for us to embrace prevention in all areas of life
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NEWS
UK government says it will not fund scheme to get people back to fitness
POSTED 17 Mar 2021 . BY Tom Walker
The Work Out to Help Out scheme would offer discounted access to health clubs and leisure centres Credit: Shutterstock/Perfect Wave
Work Out to Help Out scheme would offer subsidised access to health clubs and leisure centres
In 2020, the government pumped £950m into an "Eat Out to Help Out" to help the hospitality sector get back on its feet
In an official response to a Work Out to Help Out petition, the government said it would not be funding the scheme
People intend to eat out three times as often after lockdown
The government has said it has no plans to fund a Work Out to Help Out scheme to encourage people back to exercise after lockdown, as part of a 'Bounce Back Fitter' initiative.

Last year (2020), the government pumped £950m into an "Eat Out to Help Out" initiative, designed to help the hospitality sector get back on its feet.

A petition calling for a similar scheme for the physical activity sector – offering discounted access to health clubs, gyms and leisure centres – has so far attracted nearly 230,000 signatures.

The initiative has also secured wide support from the industry itself.

Today (17 March), however, in an official response to the petition, the government poured cold water on the scheme, flatly rejecting calls to provide the investment needed.

"We do not intend to fund a Work Out to Help Out Scheme," the government said, going on to comment in a statement which did not mention the gym or health club industry:

"We have provided unprecedented support to businesses through tax reliefs, cash grants and employee wage support, which many sport clubs have benefited from.

"On top of wider economic support, we have announced a £100m support fund for local authority leisure centres to ensure these important facilities remain available once public health restrictions are lifted.

"Sport England has also provided £220m directly to support community sport clubs and exercise centres through this pandemic, via a range of funds including their £35m Community Emergency Fund.

"This sector support was recently boosted by an extra £50m to help grassroots sports clubs and organisations as part of Sport England’s new strategy Uniting the Movement.

"We will continue to work with partners including Sport England and ukactive to open sports facilities and to encourage their usage.

"An example of the work the sector is leading in this area is the Fit Together campaign, developed by ukactive in line with its reopening framework for operating a fitness or leisure facility.

"Fit Together aims to raise awareness among the public that people can return to their facilities and be active in a safe environment."

Liz Terry, editor of HCM said: "As we go into the spring and gyms and health clubs start to reopen, it's essential people are encouraged to get back to fitness and given every incentive to do so.

"Government funding for a Work Out to Help Out scheme would signal the commitment of policymakers to the health of the nation and the power of exercise, so it's a real regret that this idea has not been adopted. Especially given the fact that research is showing people intend to eat out three times as often after lockdown – further worsening the obesity crisis.

"It's also frustrating that this government is still not able to differentiate between funds allocated to sport and funds allocated to the gym and health club sector. Although there are great synergies between these markets and they are very aligned, they are not the same and we must keep lobbying to make this point clear.

"It's good to see ukactive's Fit Together campaign getting a mention, however, we would have loved to see Work Out to Help Out and Fit Together combining to encourage the nation to have a huge leap forward in fitness."

The government's full response has now been attached to the petition, which asks for the Work Out to Help Out scheme. To access the page – and to sign the petition – click here.
RELATED STORIES
FEATURE: Editor's letter: An economic argument


The fitness industry has the opportunity to head in bold new directions, says Liz Terry
Petition to open gyms first reaches 170k signatures – being considered for Parliamentary debate


A Parliamentary Petition calling for gyms to reopen first after the current national lockdown in the UK has passed the 100k signature milestone, which means the motion will be considered for a debate in Parliament.
GLL throws its weight behind petition to get gyms open in first wave of reopenings


GLL is the latest operator to throw its support behind a parliamentary petition calling for gyms to reopen first after the current national lockdown. GLL, which manages more than 258 facilities under its Better brand, is urging all its customers to sign the petition, which also calls for a Work Out to Help Out scheme similar to last summer’s successful scheme in the hospitality sector.
FEATURE: Editor's letter: Work Out to Help Out


The pandemic has shown the need for us to embrace prevention in all areas of life
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Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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+ More catalogues  
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DIARY

 

09-11 Jun 2026

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Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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