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NEWS
Vertigo's "urban forest" of LED bars animates public square
POSTED 02 Mar 2020 . BY Stu Robarts
Echelon takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars Credit: James Burns

Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up.
– Kathrin Hersel
Digital art group Vertigo have created a new audio-visual installation that reacts to the movement of viewers and passersby, animating a public square with flashing LEDs.

The artwork. called Echelon, is located at the foot of London’s Centre Point building and was curated by cultural placemaking agency Futurecity for Almacantar, a development company that is rejuvenating the brutalist building.

It takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars on which there are a total of 27,000 luminous LED points.

The LEDs flash in sync with "an accompanying soundscape spanning from brief notes to soft flowing sound images", but also react as people nearby move around.

Vertigo explained: "Echelon invites visitors to come together and transform the square into a luminous performative space. The installation rises from its dormant state whenever movement is detected, getting brighter and more active with the flow of people.

"The awakening is triggered by three radars, symmetrically placed around the light installation. The audience is encouraged to move around and inside the piece in order to get a full experience of the work."

Kathrin Hersel, property director at Almacantar, said: "We wanted to collaborate with world-class artists on our activations at Centre Point which is why we commissioned Echelon by Vertigo.

"St Giles Square is a rare oasis of space for central London which needs to reflect the way Londoners live. Aside from looking beautiful in the winter light, Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up."
The artwork has a total of 27,000 luminous LED points Credit: James Burns
The LEDs react as people nearby move around Credit: James Burns
The artwork is located at the foot of London’s Centre Point building Credit: James Burns
It was curated by cultural placemaking agency Futurecity for the development company Almacantar Credit: James Burns
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Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
+ More news   

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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NEWS
Vertigo's "urban forest" of LED bars animates public square
POSTED 02 Mar 2020 . BY Stu Robarts
Echelon takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars Credit: James Burns
Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up.
– Kathrin Hersel
Digital art group Vertigo have created a new audio-visual installation that reacts to the movement of viewers and passersby, animating a public square with flashing LEDs.

The artwork. called Echelon, is located at the foot of London’s Centre Point building and was curated by cultural placemaking agency Futurecity for Almacantar, a development company that is rejuvenating the brutalist building.

It takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars on which there are a total of 27,000 luminous LED points.

The LEDs flash in sync with "an accompanying soundscape spanning from brief notes to soft flowing sound images", but also react as people nearby move around.

Vertigo explained: "Echelon invites visitors to come together and transform the square into a luminous performative space. The installation rises from its dormant state whenever movement is detected, getting brighter and more active with the flow of people.

"The awakening is triggered by three radars, symmetrically placed around the light installation. The audience is encouraged to move around and inside the piece in order to get a full experience of the work."

Kathrin Hersel, property director at Almacantar, said: "We wanted to collaborate with world-class artists on our activations at Centre Point which is why we commissioned Echelon by Vertigo.

"St Giles Square is a rare oasis of space for central London which needs to reflect the way Londoners live. Aside from looking beautiful in the winter light, Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up."
The artwork has a total of 27,000 luminous LED points Credit: James Burns
The LEDs react as people nearby move around Credit: James Burns
The artwork is located at the foot of London’s Centre Point building Credit: James Burns
It was curated by cultural placemaking agency Futurecity for the development company Almacantar Credit: James Burns
RELATED STORIES
MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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