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NEWS
Commonwealth Games legacy: Birmingham City University revealed as an anchor tenant for Alexander Stadium
POSTED 03 Sep 2019 . BY Sam Boggon
The venue in Perry Barr is set to undergo a £72m transformation ahead of the Games
Birmingham City University has signed a deal to become one of the anchor tenants of the Alexander Stadium following the 2022 Commonwealth Games.

The deal means that in legacy mode, the stadium's Western Stand will be converted to accommodate up to 1,000 students.

The venue, in the city's Perry Barr area, is set to undergo a £72m transformation ahead of the Games, during which it will host all of the athletics competitions.

A full planning application is due for submission shortly with construction work due to start in early 2020.

"Alexander Stadium is an iconic part of Birmingham’s sporting offering, which will take centre stage in the coming years, and it will make a fitting home for our sporting staff and students," said professor Philip Plowden, vice-chancellor at Birmingham City University.

Cllr Ian Ward of Birmingham City Council added: “This exciting new partnership with Birmingham City University brings a new and meaningful purpose for the stadium.

"This deal lays the foundations for further investment to make the revamped Stadium the focal point for community, leisure, sport, health and well-being activity in a regenerated Perry Barr."

Converting the stadium to university use will complement the larger legacy plans for the Games.

The regeneration of the Perry Bar area will include 5,000 homes, 2,000 of them being used for the athletes village during the games.
RELATED STORIES
  Planning application submitted for Birmingham's £70m Commonwealth Games stadium


Proposals for the redevelopment of the Alexander Stadium in Birmingham have been submitted to the city council’s planning department.
  Birmingham 2022 branding and logo revealed


The Birmingham 2022 Commonwealth Games Organising Committee (Birmingham2022) has revealed the brand identity and logo for the event.
  Plans revealed for Birmingham 2022 Commonwealth Games stadium


Conceptual designs have been revealed for Birmingham's Alexander Stadium, set to transform the athletics stadium into the main stadium of the 2022 Commonwealth Games.
  Work begins on £520m Birmingham Commonwealth Games village


Construction work has begun on the Birmingham 2022 Commonwealth Games Village – the largest infrastructure project directly related to the Games.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Commonwealth Games legacy: Birmingham City University revealed as an anchor tenant for Alexander Stadium
POSTED 03 Sep 2019 . BY Sam Boggon
The venue in Perry Barr is set to undergo a £72m transformation ahead of the Games
Birmingham City University has signed a deal to become one of the anchor tenants of the Alexander Stadium following the 2022 Commonwealth Games.

The deal means that in legacy mode, the stadium's Western Stand will be converted to accommodate up to 1,000 students.

The venue, in the city's Perry Barr area, is set to undergo a £72m transformation ahead of the Games, during which it will host all of the athletics competitions.

A full planning application is due for submission shortly with construction work due to start in early 2020.

"Alexander Stadium is an iconic part of Birmingham’s sporting offering, which will take centre stage in the coming years, and it will make a fitting home for our sporting staff and students," said professor Philip Plowden, vice-chancellor at Birmingham City University.

Cllr Ian Ward of Birmingham City Council added: “This exciting new partnership with Birmingham City University brings a new and meaningful purpose for the stadium.

"This deal lays the foundations for further investment to make the revamped Stadium the focal point for community, leisure, sport, health and well-being activity in a regenerated Perry Barr."

Converting the stadium to university use will complement the larger legacy plans for the Games.

The regeneration of the Perry Bar area will include 5,000 homes, 2,000 of them being used for the athletes village during the games.
RELATED STORIES
Planning application submitted for Birmingham's £70m Commonwealth Games stadium


Proposals for the redevelopment of the Alexander Stadium in Birmingham have been submitted to the city council’s planning department.
Birmingham 2022 branding and logo revealed


The Birmingham 2022 Commonwealth Games Organising Committee (Birmingham2022) has revealed the brand identity and logo for the event.
Plans revealed for Birmingham 2022 Commonwealth Games stadium


Conceptual designs have been revealed for Birmingham's Alexander Stadium, set to transform the athletics stadium into the main stadium of the 2022 Commonwealth Games.
Work begins on £520m Birmingham Commonwealth Games village


Construction work has begun on the Birmingham 2022 Commonwealth Games Village – the largest infrastructure project directly related to the Games.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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