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NEWS
AZA chief promotes understanding of differences to meet common interests
POSTED 01 Jul 2019 . BY Andy Knaggs
Dan Ashe (centre) with friends - Ashe has been CEO at the AZA since January 2017

It's in our best interest to work with other organisations on issues in which we both agree
– Dan Ashe
Dan Ashe doesn't see the holding of different viewpoints as an obstacle to co-operation; in fact, he considers it an excellent way to reduce adversarial tendencies.

This is just as well, because, as president and CEO of the Association of Zoos and Aquariums (AZA), Ashe is often confronted with opposition to the work of the organisation's members.

Speaking in Issue 2 2019 of Attractions Management, he said that he practices the "politics of addition", believing that we become stronger as we add others to our community or coalition, and weaker when we exclude participants.

While the words echo those of former US Secretary of Defence Donald Rumsfeld, who said that "politics is human beings; it's an addition rather than subtraction", in Ashe's sphere, this means listening to and being willing to work alongside those who believe the keeping of animals in captivity to be unethical.

"When we develop a more positive relationship with diverse audiences ‒ even if they disagree with us on some things ‒ we increase their awareness and understanding of what we do and reduce the potential for them to treat us as adversaries," he said.

Ashe gives a specific example of this in practice: "Recently, we saw the benefits of this approach, when PETA (People for the Ethical Treatment of Animals) supported the Cincinnati Zoo to rescue a gorilla being held in a solitary sanctuary.

"In that instance, with PETA's backing, the zoo has filed a lawsuit in the federal district court in San Francisco seeking to compel the Gorilla Foundation in California to release the gorilla ‒ Ndume ‒ a gorilla isolated from its own species following the death of his companion Koko. If transferred back to the zoo, he could live in a multigenerational group."

While the outcome of this case was still to be determined at the time, Ashe said it showed a rare collaboration between an anti-zoo group and a zoo, with shared interests for the greater good.

"It's in our best interest to work with other organisations on issues in which we both agree, using opportunity and allies to advocate for our work," he concluded.

To read the full interview, see Issue 2 2019 of Attractions Management here
RELATED STORIES
  FEATURE: People profile: Dan Ashe


The president and CEO for the Association of Zoos and Aquariums on the organisation's plans for the future
  US zoos, WildAid and Kung Fu Panda unite to combat illegal wildlife trade


US body the Association of Zoos and Aquariums (AZA) is to team up with environmental organisation WildAid to launch a campaign featuring DreamWorks’ Kung Fu Panda that will try to fight the illegal wildlife trade.
  AZA's US$1bn conservation target on track after record year


The Association of Zoos and Aquariums (AZA) is on target to spend US$1bn (€859m, £772m) on conservation efforts within the next five years, after the organisation reported record breaking contributions from its members benefitting multiple initiatives worldwide.
  Dan Ashe to take AZA reins after being named new president and CEO


The Association of Zoos and Aquariums (AZA) has named Dan Ashe as its next president and CEO, effective January 2017.
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NEWS
AZA chief promotes understanding of differences to meet common interests
POSTED 01 Jul 2019 . BY Andy Knaggs
Dan Ashe (centre) with friends - Ashe has been CEO at the AZA since January 2017
It's in our best interest to work with other organisations on issues in which we both agree
– Dan Ashe
Dan Ashe doesn't see the holding of different viewpoints as an obstacle to co-operation; in fact, he considers it an excellent way to reduce adversarial tendencies.

This is just as well, because, as president and CEO of the Association of Zoos and Aquariums (AZA), Ashe is often confronted with opposition to the work of the organisation's members.

Speaking in Issue 2 2019 of Attractions Management, he said that he practices the "politics of addition", believing that we become stronger as we add others to our community or coalition, and weaker when we exclude participants.

While the words echo those of former US Secretary of Defence Donald Rumsfeld, who said that "politics is human beings; it's an addition rather than subtraction", in Ashe's sphere, this means listening to and being willing to work alongside those who believe the keeping of animals in captivity to be unethical.

"When we develop a more positive relationship with diverse audiences ‒ even if they disagree with us on some things ‒ we increase their awareness and understanding of what we do and reduce the potential for them to treat us as adversaries," he said.

Ashe gives a specific example of this in practice: "Recently, we saw the benefits of this approach, when PETA (People for the Ethical Treatment of Animals) supported the Cincinnati Zoo to rescue a gorilla being held in a solitary sanctuary.

"In that instance, with PETA's backing, the zoo has filed a lawsuit in the federal district court in San Francisco seeking to compel the Gorilla Foundation in California to release the gorilla ‒ Ndume ‒ a gorilla isolated from its own species following the death of his companion Koko. If transferred back to the zoo, he could live in a multigenerational group."

While the outcome of this case was still to be determined at the time, Ashe said it showed a rare collaboration between an anti-zoo group and a zoo, with shared interests for the greater good.

"It's in our best interest to work with other organisations on issues in which we both agree, using opportunity and allies to advocate for our work," he concluded.

To read the full interview, see Issue 2 2019 of Attractions Management here
RELATED STORIES
FEATURE: People profile: Dan Ashe


The president and CEO for the Association of Zoos and Aquariums on the organisation's plans for the future
US zoos, WildAid and Kung Fu Panda unite to combat illegal wildlife trade


US body the Association of Zoos and Aquariums (AZA) is to team up with environmental organisation WildAid to launch a campaign featuring DreamWorks’ Kung Fu Panda that will try to fight the illegal wildlife trade.
AZA's US$1bn conservation target on track after record year


The Association of Zoos and Aquariums (AZA) is on target to spend US$1bn (€859m, £772m) on conservation efforts within the next five years, after the organisation reported record breaking contributions from its members benefitting multiple initiatives worldwide.
Dan Ashe to take AZA reins after being named new president and CEO


The Association of Zoos and Aquariums (AZA) has named Dan Ashe as its next president and CEO, effective January 2017.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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