Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Intel and Alibaba to launch 'game changing' athlete tracking system at Tokyo 2020
POSTED 10 Jan 2019 . BY Tom Walker
The technology could revolutionise the way performances are analysed and scrutinised during live broadcasts
US tech giant Intel and Chinese e-commerce platform Alibaba are developing an AI-powered athlete-tracking technology which they aim to reveal at the Tokyo 2020 Olympic Games.

Described as a ‘game-changer’ for audience engagement, the technology will combine Intel hardware and Alibaba cloud computing technology.

The tech will use computer vision, combined with advanced pose-modeling techniques and artificial intelligent (AI) "deep learning algorithms", in order to generate a 3D Mesh around athletes – without the use of special sensors or suits.

It means that athletes and their actions can be captured with regular video cameras and their performances tracked and analyzed in a multitude of different ways.

The technology could revolutionise the way performances are analysed and scrutinised during live broadcasts.

As well as its use during broadcasts – providing fans insight into the performances of world-class athletes – the tech will provide athletes and their coaches with new training data and analysis.

“Optimized to run on Alibaba Cloud infrastructure, we developed a novel technology concept called 3D Athlete Tracking that uses AI to analyze video of athletes in ways that are expected to improve both the training process and has the potential to enhance the audience experience during actual competition," said Navin Shenoy, Intel executive vice president.

"This technology has incredible potential as an athlete training tool and is expected to be a game-changer for the way fans experience the Games, creating an entirely new way for broadcasters to analyze, dissect and reexamine highlights during instant replays.”

Chris Tung, CMO of Alibaba Group, added that the innovation has the power to "transform the sports media and broadcasting industries".
RELATED STORIES
  Tokyo 2020 medals to be made from salvaged metals from recycled electronic devices


All medals at the Tokyo 2022 Olympic and Paralympic Games will be made from recycled electronic devices – such as discarded mobile phones, digital cameras, laptops and other handheld devices.
  Tokyo 2020 main stadium inaugurated during its first official sports event


The new National Stadium in Tokyo, built for the 2020 Olympic Games, has been officially inaugurated.
  FEATURE: Profile: Matthew Allison


The former music industry exec on growing the Space lifestyle brand in Asia, with backing from tech giant Alibaba
  China’s US$100m plan to develop one million rugby players


E-commerce giant Alibaba has earmarked an eye-watering US$100m (£81.9m, €91.6m) for the development of rugby in China over the next 10 years.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Intel and Alibaba to launch 'game changing' athlete tracking system at Tokyo 2020
POSTED 10 Jan 2019 . BY Tom Walker
The technology could revolutionise the way performances are analysed and scrutinised during live broadcasts
US tech giant Intel and Chinese e-commerce platform Alibaba are developing an AI-powered athlete-tracking technology which they aim to reveal at the Tokyo 2020 Olympic Games.

Described as a ‘game-changer’ for audience engagement, the technology will combine Intel hardware and Alibaba cloud computing technology.

The tech will use computer vision, combined with advanced pose-modeling techniques and artificial intelligent (AI) "deep learning algorithms", in order to generate a 3D Mesh around athletes – without the use of special sensors or suits.

It means that athletes and their actions can be captured with regular video cameras and their performances tracked and analyzed in a multitude of different ways.

The technology could revolutionise the way performances are analysed and scrutinised during live broadcasts.

As well as its use during broadcasts – providing fans insight into the performances of world-class athletes – the tech will provide athletes and their coaches with new training data and analysis.

“Optimized to run on Alibaba Cloud infrastructure, we developed a novel technology concept called 3D Athlete Tracking that uses AI to analyze video of athletes in ways that are expected to improve both the training process and has the potential to enhance the audience experience during actual competition," said Navin Shenoy, Intel executive vice president.

"This technology has incredible potential as an athlete training tool and is expected to be a game-changer for the way fans experience the Games, creating an entirely new way for broadcasters to analyze, dissect and reexamine highlights during instant replays.”

Chris Tung, CMO of Alibaba Group, added that the innovation has the power to "transform the sports media and broadcasting industries".
RELATED STORIES
Tokyo 2020 medals to be made from salvaged metals from recycled electronic devices


All medals at the Tokyo 2022 Olympic and Paralympic Games will be made from recycled electronic devices – such as discarded mobile phones, digital cameras, laptops and other handheld devices.
Tokyo 2020 main stadium inaugurated during its first official sports event


The new National Stadium in Tokyo, built for the 2020 Olympic Games, has been officially inaugurated.
FEATURE: Profile: Matthew Allison


The former music industry exec on growing the Space lifestyle brand in Asia, with backing from tech giant Alibaba
China’s US$100m plan to develop one million rugby players


E-commerce giant Alibaba has earmarked an eye-watering US$100m (£81.9m, €91.6m) for the development of rugby in China over the next 10 years.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS