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NEWS
New long-term plan for NHS – what will it mean for physical activity?
POSTED 07 Jan 2019 . BY Tom Walker
The plan does not include physical activity in measures to tackle lifestyle diseases, such as obesity
Prime Minister Theresa May has revealed a new long-term plan for the NHS, saying that it will help "secure the future of the health service", with measures to support people at all stages of life.

Speaking at a launch event in Liverpool today (7 January), May said the plan will "save almost 500,000 more lives" and "reshape the NHS around the changing needs of patients".

Major threads in the 10-yearNHS Long-Term Plan include preventative healthcare and encouraging people to "take control of their own health".

The plan also includes a commitment to increase investment in technology and improving mental health services.

But while there is a recognition of the need for focusing on pre-emptive measures – including action to combat obesity and diabetes – there is little detail on how the government plans to use physical activity in its preventative work.

A quick search of the 136-page document reveals that the words "sport" or "fitness" aren't mentioned once. The term "physical activity" makes a solitary appearance.

The few initiatives which explicitly mention physical exercise are to do with plans to expand social prescribing and introduce exercise-based rehabilitation programmes for people with heart and lung diseases.

Measures to tackle obesity, for example, place focus solely on improving diets – the chapter on obesity includes no detail or plans on how to get people more physically active.

Responding to the plan, Steven Ward, CEO of ukactive, said: “The plan promises to save 500,000 lives over 10 years, but we know physical inactivity alone will cause up to 370,000 premature deaths and costs us £200bn over the same period.

"The plan’s omission of physical activity is disappointing, but ukactive is ready to work with the government to elevate the importance of a holistic approach and achieve radical change.

“We do welcome the focus on prevention, mental health and technology and the recognition that a lack of exercise is a leading cause of premature death.

“The NHS Comprehensive Model of Personalised Care also reflects ukactive’s lobbying call to use social prescribing to improve prevention and rehabilitation, with 2.5 million more people set to benefit within five years.

"With the commitment to supporting more than one million people to access support via social prescribing programmes, the physical activity sector stands ready and armed with the capacity and motivation to assure success."

Commenting on the plan, Andy Reed, founder of Sports Think Tank, said: "While I welcome the focus on prevention, I think I speak for the entire physical activity sector in saying that we were expecting to see concrete plans on how sport and exercise could be harnessed to alleviate the pressures placed on the NHS.

"There needs to be a proper plan and proper resources allocated to prevention if the government wants to hit its ambitious targets – such as ensuring people can enjoy five extra healthy, independent years of life by 2035.

"I fear that, while physical activity has definitely moved up the government agenda over the past 20 years, the message is still not getting through to government."
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NEWS
New long-term plan for NHS – what will it mean for physical activity?
POSTED 07 Jan 2019 . BY Tom Walker
The plan does not include physical activity in measures to tackle lifestyle diseases, such as obesity
Prime Minister Theresa May has revealed a new long-term plan for the NHS, saying that it will help "secure the future of the health service", with measures to support people at all stages of life.

Speaking at a launch event in Liverpool today (7 January), May said the plan will "save almost 500,000 more lives" and "reshape the NHS around the changing needs of patients".

Major threads in the 10-yearNHS Long-Term Plan include preventative healthcare and encouraging people to "take control of their own health".

The plan also includes a commitment to increase investment in technology and improving mental health services.

But while there is a recognition of the need for focusing on pre-emptive measures – including action to combat obesity and diabetes – there is little detail on how the government plans to use physical activity in its preventative work.

A quick search of the 136-page document reveals that the words "sport" or "fitness" aren't mentioned once. The term "physical activity" makes a solitary appearance.

The few initiatives which explicitly mention physical exercise are to do with plans to expand social prescribing and introduce exercise-based rehabilitation programmes for people with heart and lung diseases.

Measures to tackle obesity, for example, place focus solely on improving diets – the chapter on obesity includes no detail or plans on how to get people more physically active.

Responding to the plan, Steven Ward, CEO of ukactive, said: “The plan promises to save 500,000 lives over 10 years, but we know physical inactivity alone will cause up to 370,000 premature deaths and costs us £200bn over the same period.

"The plan’s omission of physical activity is disappointing, but ukactive is ready to work with the government to elevate the importance of a holistic approach and achieve radical change.

“We do welcome the focus on prevention, mental health and technology and the recognition that a lack of exercise is a leading cause of premature death.

“The NHS Comprehensive Model of Personalised Care also reflects ukactive’s lobbying call to use social prescribing to improve prevention and rehabilitation, with 2.5 million more people set to benefit within five years.

"With the commitment to supporting more than one million people to access support via social prescribing programmes, the physical activity sector stands ready and armed with the capacity and motivation to assure success."

Commenting on the plan, Andy Reed, founder of Sports Think Tank, said: "While I welcome the focus on prevention, I think I speak for the entire physical activity sector in saying that we were expecting to see concrete plans on how sport and exercise could be harnessed to alleviate the pressures placed on the NHS.

"There needs to be a proper plan and proper resources allocated to prevention if the government wants to hit its ambitious targets – such as ensuring people can enjoy five extra healthy, independent years of life by 2035.

"I fear that, while physical activity has definitely moved up the government agenda over the past 20 years, the message is still not getting through to government."
RELATED STORIES
PM Theresa May opens Burnley's new £4.5m Leisure Box


Prime Minister Theresa May has made a surprise visit to Lancashire to open a community leisure facility developed in partnership with a Premier League club.
FEATURE: News report: Prescribing Wellbeing


A look at the NHS’ Healthy New Towns Initiative
Government reveals 'prevention is better than cure' vision for the NHS


Health secretary Matt Hancock has revealed a new preventative vision for the NHS, which includes a call for people to "take more responsibility for their own health".
Tech plan to transform NHS into 'most advanced health system in the world'


Health and social care secretary Matt Hancock has published a new technology masterplan for the National Health Service (NHS), designed to transform it into the "most advanced health and care system in the world".
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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