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NEWS
Museum Index: Louvre regains top spot as Paris recovers and London dips
POSTED 18 May 2018 . BY Tom Anstey
The Louvre enjoyed a 9.5 per cent increase in visitor numbers, rising by 500,000 visitors to 8.1 million Credit: Shutterstock.com
France's museums have shown significant recovery following a tumultuous 2016, with the Louvre reclaiming top spot as the world's most visited museum in the latest TEA/AECOM Museum Index.

Tourist numbers in Paris and wider France suffered in 2016 in the wake of multiple terrorist attacks, with attendance at the Louvre dropping by 1.3 million visitors to 7.4 million, with the world-famous institution falling behind the top-ranked National Museum of China in Beijing and the National Air and Space Museum in Washington DC.

Reflecting the recovery of its tourism sector in 2017, the Louvre enjoyed a 9.5 per cent increase in visitor numbers, rising by 500,000 visitors to 8.1 million. Similarly, the Musee D'Orsay – which last year experienced a double digit drop in attendance to 3 million visitors – experienced significant recovery, with a 5.9 per cent increase in visitation to 3.2 million people. There were also rises in Paris for the Centre Pompidou, which increased visitation 2.2 per cent to 3.4 million, and the Cite des Sciences et de L'Industrie, which saw its numbers jump 11.7 per cent to 2.4 million visitors.

Across the channel things aren't looking so rosy, with uncertainty over Brexit and renewed security concerns affecting Britain's museums particularly in the capital, where of the five London museums that made the top 20, four suffered declines in visitation.

The highest-ranked British Museum – which came in 8th – saw its numbers drop from 6.4 million in last year's report to 5.9 million in 2017. In 9th, the Tate Modern, which last year increased its visitor numbers by 23.9 per cent, this time dropped 3.1 per cent, welcoming 5.6 million visitors through its doors. The National Gallery lost one million visitors, dropping outside of the top to to 11th spot with 5.3 million people coming to the institution. There was a 4.1 per cent decline at the Natural History Museum, which saw 4.4 million visit.

Bucking the trend in the British capital was the Victoria & Albert Museum, which following an expansion and three major exhibitions, upped its attendance by a quarter to 3.8 million, welcoming an additional 800,000 visitors through 2017.

Attendance across the top 20 museums remained relatively flat – up 0.2 per cent from 107.8 million to 180 million. Regionally, however, the report says that museums had a strong year with 5 per cent growth fed by new entries and strong performance in Asia.

Exemplified last year by the National Museum of China taking the top spot from The Louvre, Asia’s culture sector has experienced rapid growth in recent years, with 2017 being no different.

Museums in the region recorded the fastest growth worldwide in 2017, with an 11 per cent increase in visitation. Of the top 20 museums, seven were in China, the newly-opened Chengdu Museum entering the Index for the first time with 3 million visitors.

This strong performance, says the report, has been fuelled by multiple factors, including "an emerging middle class with rising levels of education, cultural awareness and disposable income, exposure to global cultural trends through online and social media, as well as increased international travel to destinations with high-quality museums".

The Museum Index, now in its sixth year, is a collaboration between the Themed Entertainment Association and the economics practice at AECOM. The Museum Index is part of the larger annual TEA/AECOM Theme Index, which tracks attractions attendance, looking at theme parks, theme park groups, waterparks and museums.

In the theme park realm, Disney continues to be the world's top dog, gaining close to 10 million additional visitors through the year. For more, click here.

For waterparks, attendance has for the first time broken 30 million visitors among the world's top 20, with particularly strong performance in some of Europe's top draws. For more, click here.

To read the full TEA/AECOM Theme Index and Museum Index click here.
RELATED STORIES
  Theme Index: Success in Europe as waterpark attendance tops 30 million


Waterpark attendance has for the first time broken 30 million visitors among the world's top 20, with particularly strong performance in some of Europe's top waterparks, according to the TEA/AECOM Theme Index.
  Theme Index: Disney breaks 150 million visitor mark as operator rules over theme park world


Disney continues to reign supreme in the world of theme parks, with the operator gaining close to 10 million additional visitors through the year – 84 million visitors ahead of its nearest rival in the latest TEA/AECOM Theme Index.
  Theme Index: Disney dips as theme parks experience mixed year


Following a period of growth in 2015, the world’s top theme parks have experienced a mixed year, according to the latest edition of the TEA/AECOM Theme Index Report.
  Theme Index: Brazil and China making a splash as waterparks attendance rises


Waterparks worldwide enjoyed a fruitful 2016, with combined attendance among the top 20 increasing to nearly 30 million, according to the TEA/AECOM Themed Index Report
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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NEWS
Museum Index: Louvre regains top spot as Paris recovers and London dips
POSTED 18 May 2018 . BY Tom Anstey
The Louvre enjoyed a 9.5 per cent increase in visitor numbers, rising by 500,000 visitors to 8.1 million Credit: Shutterstock.com
France's museums have shown significant recovery following a tumultuous 2016, with the Louvre reclaiming top spot as the world's most visited museum in the latest TEA/AECOM Museum Index.

Tourist numbers in Paris and wider France suffered in 2016 in the wake of multiple terrorist attacks, with attendance at the Louvre dropping by 1.3 million visitors to 7.4 million, with the world-famous institution falling behind the top-ranked National Museum of China in Beijing and the National Air and Space Museum in Washington DC.

Reflecting the recovery of its tourism sector in 2017, the Louvre enjoyed a 9.5 per cent increase in visitor numbers, rising by 500,000 visitors to 8.1 million. Similarly, the Musee D'Orsay – which last year experienced a double digit drop in attendance to 3 million visitors – experienced significant recovery, with a 5.9 per cent increase in visitation to 3.2 million people. There were also rises in Paris for the Centre Pompidou, which increased visitation 2.2 per cent to 3.4 million, and the Cite des Sciences et de L'Industrie, which saw its numbers jump 11.7 per cent to 2.4 million visitors.

Across the channel things aren't looking so rosy, with uncertainty over Brexit and renewed security concerns affecting Britain's museums particularly in the capital, where of the five London museums that made the top 20, four suffered declines in visitation.

The highest-ranked British Museum – which came in 8th – saw its numbers drop from 6.4 million in last year's report to 5.9 million in 2017. In 9th, the Tate Modern, which last year increased its visitor numbers by 23.9 per cent, this time dropped 3.1 per cent, welcoming 5.6 million visitors through its doors. The National Gallery lost one million visitors, dropping outside of the top to to 11th spot with 5.3 million people coming to the institution. There was a 4.1 per cent decline at the Natural History Museum, which saw 4.4 million visit.

Bucking the trend in the British capital was the Victoria & Albert Museum, which following an expansion and three major exhibitions, upped its attendance by a quarter to 3.8 million, welcoming an additional 800,000 visitors through 2017.

Attendance across the top 20 museums remained relatively flat – up 0.2 per cent from 107.8 million to 180 million. Regionally, however, the report says that museums had a strong year with 5 per cent growth fed by new entries and strong performance in Asia.

Exemplified last year by the National Museum of China taking the top spot from The Louvre, Asia’s culture sector has experienced rapid growth in recent years, with 2017 being no different.

Museums in the region recorded the fastest growth worldwide in 2017, with an 11 per cent increase in visitation. Of the top 20 museums, seven were in China, the newly-opened Chengdu Museum entering the Index for the first time with 3 million visitors.

This strong performance, says the report, has been fuelled by multiple factors, including "an emerging middle class with rising levels of education, cultural awareness and disposable income, exposure to global cultural trends through online and social media, as well as increased international travel to destinations with high-quality museums".

The Museum Index, now in its sixth year, is a collaboration between the Themed Entertainment Association and the economics practice at AECOM. The Museum Index is part of the larger annual TEA/AECOM Theme Index, which tracks attractions attendance, looking at theme parks, theme park groups, waterparks and museums.

In the theme park realm, Disney continues to be the world's top dog, gaining close to 10 million additional visitors through the year. For more, click here.

For waterparks, attendance has for the first time broken 30 million visitors among the world's top 20, with particularly strong performance in some of Europe's top draws. For more, click here.

To read the full TEA/AECOM Theme Index and Museum Index click here.
RELATED STORIES
Theme Index: Success in Europe as waterpark attendance tops 30 million


Waterpark attendance has for the first time broken 30 million visitors among the world's top 20, with particularly strong performance in some of Europe's top waterparks, according to the TEA/AECOM Theme Index.
Theme Index: Disney breaks 150 million visitor mark as operator rules over theme park world


Disney continues to reign supreme in the world of theme parks, with the operator gaining close to 10 million additional visitors through the year – 84 million visitors ahead of its nearest rival in the latest TEA/AECOM Theme Index.
Theme Index: Disney dips as theme parks experience mixed year


Following a period of growth in 2015, the world’s top theme parks have experienced a mixed year, according to the latest edition of the TEA/AECOM Theme Index Report.
Theme Index: Brazil and China making a splash as waterparks attendance rises


Waterparks worldwide enjoyed a fruitful 2016, with combined attendance among the top 20 increasing to nearly 30 million, according to the TEA/AECOM Themed Index Report
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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