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NEWS
Fire meets wood as Alton Towers unveils £16m Wicker Man coaster
POSTED 08 Jan 2018 . BY Tom Anstey
The wicker man will burst into flames as riders race through the flaming structure three times on the course of the ride Credit: Merlin Entertainments
Alton Towers has revealed details of its secret two-year ride project – a wooden coaster with a six-storey flaming structure as its centrepiece.

The first such ride to combine wood and fire according to Merlin, the £16m (US$21.6m, €18m) “Wicker Man” has been created by Great Coasters International.

While sharing its name with the 1970s British cult horror film starring Christopher Lee, the ride is actually inspired by the beliefs of multiple cultures.

The 57.5ft-tall (17.5m) 'wicker man' will burst into flames as riders race through the flaming structure three times during the course of the ride.

The park said it has used the "latest in proven safety technology" and that rigorous testing is taking place before launch.

Plans for the ride were first submitted in June 2016, showing the 2,028 ft-long (618m) wooden coaster replacing the park’s flume ride.

Then called 'SW8' or 'Secret Weapon 8', a design and access statement submitted by Nathaniel Lichfield & Partners said the coaster will be made of dark-stained timber elements, predominantly made of southern yellow pine.

The statement also said the ride will include themed sound tunnels, as well as an area at the entrance to the ride which will feature a 140-second pre-show for up to 50 people. A new themed area around the attraction, which will feature a shop, games unit and food kiosk, is also included.




“We hope visitors will be blown away by Wicker Man’s breathtaking scale,” said Bradley Wynne, creative lead at Alton Towers for Merlin Magic Making.

"Guests will be ‘chosen’ to take part in a celebratory ‘rite of passage’ as they race through the flaming Wicker Man.

“While the primal essence of the wooden coaster and astonishing effects will leave them delighted, exhilarated and eager to ride again.”

The ride has been set an opening date of Q2 2018.
RELATED STORIES
  Alton Towers submits plans for wooden coaster


Alton Towers has made an application to local government authorities for a new rollercoaster currently known as SW8 or Secret Weapon 8.
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NEWS
Fire meets wood as Alton Towers unveils £16m Wicker Man coaster
POSTED 08 Jan 2018 . BY Tom Anstey
The wicker man will burst into flames as riders race through the flaming structure three times on the course of the ride Credit: Merlin Entertainments
Alton Towers has revealed details of its secret two-year ride project – a wooden coaster with a six-storey flaming structure as its centrepiece.

The first such ride to combine wood and fire according to Merlin, the £16m (US$21.6m, €18m) “Wicker Man” has been created by Great Coasters International.

While sharing its name with the 1970s British cult horror film starring Christopher Lee, the ride is actually inspired by the beliefs of multiple cultures.

The 57.5ft-tall (17.5m) 'wicker man' will burst into flames as riders race through the flaming structure three times during the course of the ride.

The park said it has used the "latest in proven safety technology" and that rigorous testing is taking place before launch.

Plans for the ride were first submitted in June 2016, showing the 2,028 ft-long (618m) wooden coaster replacing the park’s flume ride.

Then called 'SW8' or 'Secret Weapon 8', a design and access statement submitted by Nathaniel Lichfield & Partners said the coaster will be made of dark-stained timber elements, predominantly made of southern yellow pine.

The statement also said the ride will include themed sound tunnels, as well as an area at the entrance to the ride which will feature a 140-second pre-show for up to 50 people. A new themed area around the attraction, which will feature a shop, games unit and food kiosk, is also included.




“We hope visitors will be blown away by Wicker Man’s breathtaking scale,” said Bradley Wynne, creative lead at Alton Towers for Merlin Magic Making.

"Guests will be ‘chosen’ to take part in a celebratory ‘rite of passage’ as they race through the flaming Wicker Man.

“While the primal essence of the wooden coaster and astonishing effects will leave them delighted, exhilarated and eager to ride again.”

The ride has been set an opening date of Q2 2018.
RELATED STORIES
Alton Towers submits plans for wooden coaster


Alton Towers has made an application to local government authorities for a new rollercoaster currently known as SW8 or Secret Weapon 8.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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