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NEWS
New Sporta chief focused on survival of trusts
POSTED 08 Dec 2017 . BY Deven Pamben
Cate Atwater will begin her role as Sporta chief executive on 1 January
There are threats and it is a worrying landscape for members. Based on member needs, I will propose a way forward to help trusts survive
– Cate Atwater, chief executive, Sporta
Cate Atwater, the newly appointed chief executive of Sporta – the national association which represents leisure and cultural trusts – has admitted her members face a “worrying landscape” as economic pressure mounts in the sector.

Speaking to Health Club Management, Atwater identified a series of concerns facing Sporta members, including keeping hold of their charitable status, VAT exemption, rising energy costs, local authority procurement, general financial pressures and Brexit.

“Initially my role will focus on member engagement and to re-check the priorities and needs of our members," she said.

"There are threats and it is a worrying landscape for members. Based on member needs, I will propose a way forward to help trusts survive.

“It's my responsibility to be aware of what those worries and threats are. It’s a challenging role but times are increasingly challenging for our members.”

Despite the threats, Atwater insisted that opportunities remain. “We're seeing the merging of trusts and an increase of single-site community trusts," she said.

“There's an increasing breadth of services being delivered by members. Trusts are developing and diversifying to help mitigate some of the threats.”

Atwater, who officially takes over from Brian Leonard on 1 January, joined Sporta in 2013 from charity Age UK.

She initially managed the Sporta's ‘Make Your Move’ programme, which was funded by Sport England, before becoming programmes and operations director.

Sporta has 120 members, which operate around 2,000 facilities in the UK.
RELATED STORIES
  Leisure and culture trusts recognised at Sporta UK Awards


Jubilee Hall Trust won two accolades at the Sporta UK Awards 2017 during a ceremony which recognised the work of charitable enterprises that help improve the nation's health.
  LIW and Sporta announce strategic partnership


Leisure Industry Week (LIW) has announced a new strategic partnership with Sporta to support leisure industry operators.
  sporta expands head office team to support cultural and leisure trusts


sporta has expanded its head office team to further support its cultural and leisure trust members.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Jobs    News   Products   Magazine   Subscribe
NEWS
New Sporta chief focused on survival of trusts
POSTED 08 Dec 2017 . BY Deven Pamben
Cate Atwater will begin her role as Sporta chief executive on 1 January
There are threats and it is a worrying landscape for members. Based on member needs, I will propose a way forward to help trusts survive
– Cate Atwater, chief executive, Sporta
Cate Atwater, the newly appointed chief executive of Sporta – the national association which represents leisure and cultural trusts – has admitted her members face a “worrying landscape” as economic pressure mounts in the sector.

Speaking to Health Club Management, Atwater identified a series of concerns facing Sporta members, including keeping hold of their charitable status, VAT exemption, rising energy costs, local authority procurement, general financial pressures and Brexit.

“Initially my role will focus on member engagement and to re-check the priorities and needs of our members," she said.

"There are threats and it is a worrying landscape for members. Based on member needs, I will propose a way forward to help trusts survive.

“It's my responsibility to be aware of what those worries and threats are. It’s a challenging role but times are increasingly challenging for our members.”

Despite the threats, Atwater insisted that opportunities remain. “We're seeing the merging of trusts and an increase of single-site community trusts," she said.

“There's an increasing breadth of services being delivered by members. Trusts are developing and diversifying to help mitigate some of the threats.”

Atwater, who officially takes over from Brian Leonard on 1 January, joined Sporta in 2013 from charity Age UK.

She initially managed the Sporta's ‘Make Your Move’ programme, which was funded by Sport England, before becoming programmes and operations director.

Sporta has 120 members, which operate around 2,000 facilities in the UK.
RELATED STORIES
Leisure and culture trusts recognised at Sporta UK Awards


Jubilee Hall Trust won two accolades at the Sporta UK Awards 2017 during a ceremony which recognised the work of charitable enterprises that help improve the nation's health.
LIW and Sporta announce strategic partnership


Leisure Industry Week (LIW) has announced a new strategic partnership with Sporta to support leisure industry operators.
sporta expands head office team to support cultural and leisure trusts


sporta has expanded its head office team to further support its cultural and leisure trust members.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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