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NEWS
Fusion looks to buck the trend by tripling number of apprentices
POSTED 01 Dec 2017 . BY Deven Pamben
Fusion will encourage members of staff to become managers and leaders through the apprenticeship scheme Credit: Fusion Lifestyle

Our programme with Fusion combines the practical teaching and knowledge elements in one course creating a multi-skilled, commercially focused frontline workforce
– Gary Denton, director, ICON
More apprentices will be offered a route into the sports and leisure industry following a decision by Fusion Lifestyle to grow its programme from 150 to 500 over the next three years.

The latest figures from the Department for Education figures show the number of new apprentices in England fell by 59 per cent in the three months to the end of the July, despite the government's plan to start three million new apprenticeships across UK industry by 2020.

However, Fusion Lifestyle is aiming to buck the trend by growing its annual apprenticeship programme in partnership with sports and leisure industry training provider ICON Training, as it looks to boost employee engagement and retention.

The scheme, titled Fusion500, offers apprentices a career pathway using the Leisure Professional Apprenticeship from Level 2 through to Level 7, encouraging members of staff to become managers and leaders.

“The support and development of staff will also ensure our customers receive consistently high levels of care, support and knowledge from every team member, which is important for customer satisfaction and community engagement,” said James Duncan, learning and development manager at Fusion Lifestyle.

ICON director Gary Denton added: “Most providers in the sport and leisure sector offer either purely vocational skills or business, management and leadership development but this programme combines the practical teaching and knowledge elements in one course, creating a multi-skilled, commercially focused frontline workforce.”

The Apprenticeship Levy, which came into effect in April, requires all employers with an annual wage bill of over £3m (US$4m, €3.4m) to pay into an apprenticeship funding account.
RELATED STORIES
  Reprieve for leisure centre after last ditch talks


Fusion Lifestyle has held successful talks with a Devon swimming trust and South Hams District Council (SHDC) to prevent part of a leisure centre from closing.
  ICON Training on TES awards shortlist


Sport and leisure industry training provider ICON Training has been shortlisted in two categories at the annual Times Education Supplement (TES) Further Education (FE) Awards 2017.
  Apprenticeships key to business growth, says research


As National Apprenticeship Week kicks off today (14 March), new research has found that 80 per cent of managers believe apprentices are vital to their organisation’s expansion plans.
  Icon Training teams up with British Weight Lifting to deliver new courses


Icon Training has announced a new collaboration with British Weight Lifting (BWL) to broaden education and understanding of the fast-growing sport.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Fusion looks to buck the trend by tripling number of apprentices
POSTED 01 Dec 2017 . BY Deven Pamben
Fusion will encourage members of staff to become managers and leaders through the apprenticeship scheme Credit: Fusion Lifestyle
Our programme with Fusion combines the practical teaching and knowledge elements in one course creating a multi-skilled, commercially focused frontline workforce
– Gary Denton, director, ICON
More apprentices will be offered a route into the sports and leisure industry following a decision by Fusion Lifestyle to grow its programme from 150 to 500 over the next three years.

The latest figures from the Department for Education figures show the number of new apprentices in England fell by 59 per cent in the three months to the end of the July, despite the government's plan to start three million new apprenticeships across UK industry by 2020.

However, Fusion Lifestyle is aiming to buck the trend by growing its annual apprenticeship programme in partnership with sports and leisure industry training provider ICON Training, as it looks to boost employee engagement and retention.

The scheme, titled Fusion500, offers apprentices a career pathway using the Leisure Professional Apprenticeship from Level 2 through to Level 7, encouraging members of staff to become managers and leaders.

“The support and development of staff will also ensure our customers receive consistently high levels of care, support and knowledge from every team member, which is important for customer satisfaction and community engagement,” said James Duncan, learning and development manager at Fusion Lifestyle.

ICON director Gary Denton added: “Most providers in the sport and leisure sector offer either purely vocational skills or business, management and leadership development but this programme combines the practical teaching and knowledge elements in one course, creating a multi-skilled, commercially focused frontline workforce.”

The Apprenticeship Levy, which came into effect in April, requires all employers with an annual wage bill of over £3m (US$4m, €3.4m) to pay into an apprenticeship funding account.
RELATED STORIES
Reprieve for leisure centre after last ditch talks


Fusion Lifestyle has held successful talks with a Devon swimming trust and South Hams District Council (SHDC) to prevent part of a leisure centre from closing.
ICON Training on TES awards shortlist


Sport and leisure industry training provider ICON Training has been shortlisted in two categories at the annual Times Education Supplement (TES) Further Education (FE) Awards 2017.
Apprenticeships key to business growth, says research


As National Apprenticeship Week kicks off today (14 March), new research has found that 80 per cent of managers believe apprentices are vital to their organisation’s expansion plans.
Icon Training teams up with British Weight Lifting to deliver new courses


Icon Training has announced a new collaboration with British Weight Lifting (BWL) to broaden education and understanding of the fast-growing sport.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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