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Premier Global NASM

Sets Kite Mark in S&C Coaching within Professional Sport


Drawing on the success in the United States, Premier Global NASM is on a mission to standardise the quality and application of strength and conditioning coaching available to athletes and players affiliated to professional sports clubs.

Currently, in the UK, strength and conditioning coaches arrive in their roles from a number of education routes. This means that, while the quality of the education is not in question, there is huge variation in the methodology and practical application.

Within a controlled environment, for example a single, professional sports club, this does not present any issues. The problems arise when players transfer between clubs. In this scenario, a player is likely to have to adapt to a completely new training regime influenced by the training route of the strength and conditioning team. This interrupts training continuity and has the potential to negatively impact performance.

In the United States, every major league baseball and NFL club employs an NASM qualified strength and conditioning coach. Designed by one of the world’s top physical therapists, Dr. Mike Clark, NASM’s Optimum Performance Training (OPT™) model has become the industry standard, creating uniformity in philosophy and delivery to ensure players can seamlessly move between clubs without interruption to training schedules.

Premier Global NASM has recently signed a partnership agreement with an English Premier League football club to deliver its Corrective Exercise Specialism (CES) and its Performance Enhancement Specialism (PES) programmes, both based on the principles of the highly successful OPT model. Over the next few years, the ambition is to create a network of clubs offering this education to their coaching, physiotherapy and rehabilitation teams, standardising the support offered to players both cross-club and cross-sport.
The Corrective Exercise Specialism and Performance Enhancement Specialism will ensure players can seamlessly move between clubs
The Corrective Exercise Specialism and Performance Enhancement Specialism will ensure players can seamlessly move between clubs
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Promotional feature
Premier Global NASM

Sets Kite Mark in S&C Coaching within Professional Sport


Drawing on the success in the United States, Premier Global NASM is on a mission to standardise the quality and application of strength and conditioning coaching available to athletes and players affiliated to professional sports clubs.

Currently, in the UK, strength and conditioning coaches arrive in their roles from a number of education routes. This means that, while the quality of the education is not in question, there is huge variation in the methodology and practical application.

Within a controlled environment, for example a single, professional sports club, this does not present any issues. The problems arise when players transfer between clubs. In this scenario, a player is likely to have to adapt to a completely new training regime influenced by the training route of the strength and conditioning team. This interrupts training continuity and has the potential to negatively impact performance.

In the United States, every major league baseball and NFL club employs an NASM qualified strength and conditioning coach. Designed by one of the world’s top physical therapists, Dr. Mike Clark, NASM’s Optimum Performance Training (OPT™) model has become the industry standard, creating uniformity in philosophy and delivery to ensure players can seamlessly move between clubs without interruption to training schedules.

Premier Global NASM has recently signed a partnership agreement with an English Premier League football club to deliver its Corrective Exercise Specialism (CES) and its Performance Enhancement Specialism (PES) programmes, both based on the principles of the highly successful OPT model. Over the next few years, the ambition is to create a network of clubs offering this education to their coaching, physiotherapy and rehabilitation teams, standardising the support offered to players both cross-club and cross-sport.
The Corrective Exercise Specialism and Performance Enhancement Specialism will ensure players can seamlessly move between clubs
The Corrective Exercise Specialism and Performance Enhancement Specialism will ensure players can seamlessly move between clubs
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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