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NEWS
Adidas launches holistic women's fitness app
POSTED 28 Jul 2017 . BY Lauretta Ihonor
Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle.

All Day was designed specifically for women seeking a holistic fitness solution and provides users with recommendations focused on movement, nutrition, mindset and rest.

Vice president at Adidas Digital Sports Stacey Burr said: "Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable, while still keeping it fun."

Users of the software can not only track their activity levels, but also have access to a library of programmes that demonstrate new ways to exercise, eat healthily and recover effectively after a workout.

Available on both iOS and Android devices, the app integrates with the company's smart bracelet, Adidas Chameleon, to allow tracking of activity and health metrics. All Day’s holistic offerings include: five-minute guided yoga for running sessions, simple nutritious recipes and one-hour music tracks for improving sleep.

All Day is currently available in the US and will be rolled out into other markets later this autumn.
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NEWS
Adidas launches holistic women's fitness app
POSTED 28 Jul 2017 . BY Lauretta Ihonor
Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle.

All Day was designed specifically for women seeking a holistic fitness solution and provides users with recommendations focused on movement, nutrition, mindset and rest.

Vice president at Adidas Digital Sports Stacey Burr said: "Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable, while still keeping it fun."

Users of the software can not only track their activity levels, but also have access to a library of programmes that demonstrate new ways to exercise, eat healthily and recover effectively after a workout.

Available on both iOS and Android devices, the app integrates with the company's smart bracelet, Adidas Chameleon, to allow tracking of activity and health metrics. All Day’s holistic offerings include: five-minute guided yoga for running sessions, simple nutritious recipes and one-hour music tracks for improving sleep.

All Day is currently available in the US and will be rolled out into other markets later this autumn.
RELATED STORIES
Adidas unveils design for fitness-focused World of Sports campus


Sportswear giant Adidas has revealed its plans to transform its German headquarters into a huge leisure campus, including four star-shaped public spaces promoting exercise and outdoor activity.
Adidas kicks off female-focused fitness pop-up in London


Sportswear giant Adidas has launched a pop-up fitness experience in East London, offering free classes to women in a bid to inspire physical activity.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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