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NEWS
Serco Leisure partners with Lifetime Training
POSTED 11 Jul 2017 . BY Deven Pamben
Serco has targeted around 150 people to be enrolled on courses in the next 12 months
Lifetime Training has signed a deal to provide level 2 and 3 apprenticeship programmes across Serco Leisure's portfolio of fitness centres.

Serco, which operates more than 60 facilities across the UK, has a target of 5 per cent of its workforce – around 150 learners – enrolled on courses in the next 12 months, after it reviewed its provision of apprenticeships.

Courses offered will focus on fitness programmes, but front-of-house, sales and housekeeping roles will also be supported.

Apprentices and their managers will be using Lifetime Training’s tracking app, giving everyone involved the opportunity to see exactly where each learner is with their apprenticeship.

Jon Hymus, Serco Leisure commercial director, said: “This is another really positive move for Serco Leisure. We want our employees to have the best training and support available and we feel confident Lifetime can provide that.

"For us, it’s all about showing our people that we’re with them for the long term; that leisure is an industry they can stay in and really progress.”

Matt Robinson, operations director for active leisure at Lifetime Training, said: “We are increasingly seeing forward-looking businesses in the sector, like Serco Leisure, evaluating and evolving their people strategies to ensure they are fit for purpose.

"With more than 20 years’ experience delivering quality training programmes our team is well placed to build on the existing skills of Serco’s employees and to support new recruits joining the business and industry for the first time.”
RELATED STORIES
  Serco Leisure signs CIMPSA partnership deal


Serco Leisure, which operates more than 60 facilities across the UK, has become an employer partner of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).
  Exclusive: Serco Leisure sale facing delays


Services giant Serco’s plans to offload its leisure arm as part of CEO Rupert Soames’ strategy overhaul may be delayed by ‘up to a year’.
  Serco Leisure scores Birmingham Council contract win as sale process continues


Serco Leisure has won a 15-year contract with Birmingham City Council to manage nine leisure centres across the city, including the design, build and operation of four new swimming pools.
  Legend's mobile booking app for Serco leisure sites


Serco Leisure has implemented Legend Club Management Systems' mobile application for online bookings, reportedly the first organisation of its kind in the UK to offer the service.
MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
+ More news   

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Serco Leisure partners with Lifetime Training
POSTED 11 Jul 2017 . BY Deven Pamben
Serco has targeted around 150 people to be enrolled on courses in the next 12 months
Lifetime Training has signed a deal to provide level 2 and 3 apprenticeship programmes across Serco Leisure's portfolio of fitness centres.

Serco, which operates more than 60 facilities across the UK, has a target of 5 per cent of its workforce – around 150 learners – enrolled on courses in the next 12 months, after it reviewed its provision of apprenticeships.

Courses offered will focus on fitness programmes, but front-of-house, sales and housekeeping roles will also be supported.

Apprentices and their managers will be using Lifetime Training’s tracking app, giving everyone involved the opportunity to see exactly where each learner is with their apprenticeship.

Jon Hymus, Serco Leisure commercial director, said: “This is another really positive move for Serco Leisure. We want our employees to have the best training and support available and we feel confident Lifetime can provide that.

"For us, it’s all about showing our people that we’re with them for the long term; that leisure is an industry they can stay in and really progress.”

Matt Robinson, operations director for active leisure at Lifetime Training, said: “We are increasingly seeing forward-looking businesses in the sector, like Serco Leisure, evaluating and evolving their people strategies to ensure they are fit for purpose.

"With more than 20 years’ experience delivering quality training programmes our team is well placed to build on the existing skills of Serco’s employees and to support new recruits joining the business and industry for the first time.”
RELATED STORIES
Serco Leisure signs CIMPSA partnership deal


Serco Leisure, which operates more than 60 facilities across the UK, has become an employer partner of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).
Exclusive: Serco Leisure sale facing delays


Services giant Serco’s plans to offload its leisure arm as part of CEO Rupert Soames’ strategy overhaul may be delayed by ‘up to a year’.
Serco Leisure scores Birmingham Council contract win as sale process continues


Serco Leisure has won a 15-year contract with Birmingham City Council to manage nine leisure centres across the city, including the design, build and operation of four new swimming pools.
Legend's mobile booking app for Serco leisure sites


Serco Leisure has implemented Legend Club Management Systems' mobile application for online bookings, reportedly the first organisation of its kind in the UK to offer the service.
MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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