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NEWS
AAE 2017: Holovis debuts new robotic VR experience
POSTED 15 Jun 2017 . BY Tom Anstey
The robotic arm is synced with the virtual reality to create am immersive experience Credit: Holovis
Holovis has debuted a new virtual reality ride at this year’s Asian Attractions Expo (AAE), combining interactive VR with a robotic arm to create a virtual flying taxi ride through Singapore.

Dubbed R3ex – rideable real time robot experiences – guests can ride the two-seat, four axis robot arm, which synchronises movement with VR to create an immersive storytelling experience.

The ride is set in an imagined Singapore in the year 2133, with riders experiencing a taxi flight from the AAE convention centre to a nearby hotel. However, the rush hour leads to some surprise events during the trip.

Holovis says the experience can be configured, with tailored media, gesture-based interactivity and rider-guided control. Future models currently under-development include a four seat version and the chance for guests to have full control of the robotic arm as they explore virtual reality.

“Theme park guests want new kinds of out-of-home experiences that stretch and test their senses like never before,” said Holovis CEO Stuart Hetherington.

“R3ex is a new type of attraction where the dramatic impact of robotics has been integrated and appropriately layered with other technologies, all working with specially designed real-time media. That means effective deployment of VR today, AR tomorrow, and full holographic arrays in the future, on a robot.”
Holovis has envisioned the world of AAE 2133, enabling guests to take a flying taxi ride around Singapore and make the journey from convention centre to a hotel Credit: Holovis
RELATED STORIES
  Holovis and S&S unveil world-first media-led rollercoaster concept


Mixed-reality firm Holovis is teaming with ride manufacturer S&S - Sansei Technologies to develop the world-first Immersive Elevator MediaCoaster – a new form of attraction combining a dark ride, elevator and rollercoaster experience in one.
  FEATURE: Promotional feature: Holovis


Find out about Holovis’s mixed reality Extended Experience technology and boost interactivity and visitor engagement
  Holovis appoints Baz Slatter as new business development director


Baz Slatter has been appointed as Holovis' new business development director, and will focus on the firm's Extended Experience platform.
MORE NEWS
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Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
AAE 2017: Holovis debuts new robotic VR experience
POSTED 15 Jun 2017 . BY Tom Anstey
The robotic arm is synced with the virtual reality to create am immersive experience Credit: Holovis
Holovis has debuted a new virtual reality ride at this year’s Asian Attractions Expo (AAE), combining interactive VR with a robotic arm to create a virtual flying taxi ride through Singapore.

Dubbed R3ex – rideable real time robot experiences – guests can ride the two-seat, four axis robot arm, which synchronises movement with VR to create an immersive storytelling experience.

The ride is set in an imagined Singapore in the year 2133, with riders experiencing a taxi flight from the AAE convention centre to a nearby hotel. However, the rush hour leads to some surprise events during the trip.

Holovis says the experience can be configured, with tailored media, gesture-based interactivity and rider-guided control. Future models currently under-development include a four seat version and the chance for guests to have full control of the robotic arm as they explore virtual reality.

“Theme park guests want new kinds of out-of-home experiences that stretch and test their senses like never before,” said Holovis CEO Stuart Hetherington.

“R3ex is a new type of attraction where the dramatic impact of robotics has been integrated and appropriately layered with other technologies, all working with specially designed real-time media. That means effective deployment of VR today, AR tomorrow, and full holographic arrays in the future, on a robot.”
Holovis has envisioned the world of AAE 2133, enabling guests to take a flying taxi ride around Singapore and make the journey from convention centre to a hotel Credit: Holovis
RELATED STORIES
Holovis and S&S unveil world-first media-led rollercoaster concept


Mixed-reality firm Holovis is teaming with ride manufacturer S&S - Sansei Technologies to develop the world-first Immersive Elevator MediaCoaster – a new form of attraction combining a dark ride, elevator and rollercoaster experience in one.
FEATURE: Promotional feature: Holovis


Find out about Holovis’s mixed reality Extended Experience technology and boost interactivity and visitor engagement
Holovis appoints Baz Slatter as new business development director


Baz Slatter has been appointed as Holovis' new business development director, and will focus on the firm's Extended Experience platform.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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