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NEWS
Consumer spending on sport and fitness up, but leisure industry braced for slowdown
POSTED 08 May 2017 . BY Matthew Campelli
Despite gym spend increasing over the period, a number of millenials have expressed their intention of moving their leisure spend elsewhere Credit: Bojan Milinkov/Shutterstock.com
Consumer spending on gym use and sporting activity increased during the first quarter of 2017, although analysts are predicting a dip in expenditure on general leisure activities due to a “weak pound” and “slowdown” in wage growth.

Deloitte’s quarterly survey of 3,000 adults revealed that net spending on using fitness clubs and taking part in sport increased by two percentage points on Q4 2016 – although this is common for the period immediately after Christmas.

However, the gym sector may have to brace itself for a drop in millennial members and customers, with some 18-34 year-olds shifting their leisure intentions elsewhere.

According to Deloitte there has been a seven percentage point dip in those intending to spend leisure money at the gym, with an increase in those wanted to eat out and go to pubs and bars.

Over the opening three months of 2017, spending on holidays also increased over the period, with a surge in both long-haul and short-haul booking.

The picture looks slightly bleaker across the entire leisure industry, with the effect of Brexit on the pound, rising inflation and slow nominal wage growth contributing to a fall in spending.

Money spent eating out at restaurants fell by three percentage points, with a similar decrease in coffee shops and pubs.

“The focus on health and wellbeing is as expected for the start of the year, with spending falling for eating out and rising for gym and sport-related leisure activities,” said Simon Oaten, partner for hospitality at Deloitte.

“However, with inflation rising, a weak pound and a slowdown in nominal wage growth, leisure consumers are starting to feel their pockets tighten, leading to a fall in spending on some habitual activities and small luxuries, such as buying daily coffees.”

Oaten added: “While this has yet to result in an actual reduction in overall leisure spending, this trend will be monitored closely.

“The overall health of the sector will be an important economic indicator in the months to come.”
RELATED STORIES
  UK leisure spending to break £80bn barrier this year


Consumer spending on the UK leisure industry is expected to pass £80bn for the time ever this year, fuelled by growth across a wide range of sectors.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Consumer spending on sport and fitness up, but leisure industry braced for slowdown
POSTED 08 May 2017 . BY Matthew Campelli
Despite gym spend increasing over the period, a number of millenials have expressed their intention of moving their leisure spend elsewhere Credit: Bojan Milinkov/Shutterstock.com
Consumer spending on gym use and sporting activity increased during the first quarter of 2017, although analysts are predicting a dip in expenditure on general leisure activities due to a “weak pound” and “slowdown” in wage growth.

Deloitte’s quarterly survey of 3,000 adults revealed that net spending on using fitness clubs and taking part in sport increased by two percentage points on Q4 2016 – although this is common for the period immediately after Christmas.

However, the gym sector may have to brace itself for a drop in millennial members and customers, with some 18-34 year-olds shifting their leisure intentions elsewhere.

According to Deloitte there has been a seven percentage point dip in those intending to spend leisure money at the gym, with an increase in those wanted to eat out and go to pubs and bars.

Over the opening three months of 2017, spending on holidays also increased over the period, with a surge in both long-haul and short-haul booking.

The picture looks slightly bleaker across the entire leisure industry, with the effect of Brexit on the pound, rising inflation and slow nominal wage growth contributing to a fall in spending.

Money spent eating out at restaurants fell by three percentage points, with a similar decrease in coffee shops and pubs.

“The focus on health and wellbeing is as expected for the start of the year, with spending falling for eating out and rising for gym and sport-related leisure activities,” said Simon Oaten, partner for hospitality at Deloitte.

“However, with inflation rising, a weak pound and a slowdown in nominal wage growth, leisure consumers are starting to feel their pockets tighten, leading to a fall in spending on some habitual activities and small luxuries, such as buying daily coffees.”

Oaten added: “While this has yet to result in an actual reduction in overall leisure spending, this trend will be monitored closely.

“The overall health of the sector will be an important economic indicator in the months to come.”
RELATED STORIES
UK leisure spending to break £80bn barrier this year


Consumer spending on the UK leisure industry is expected to pass £80bn for the time ever this year, fuelled by growth across a wide range of sectors.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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PRINT SUBSCRIPTIONS
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