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NEWS
Sport England aims for lower income individuals with inactivity pot
POSTED 28 Feb 2017 . BY Matthew Campelli
Sport England is looking for projects that engage people who struggle to factor physical activity into their lives
A £3m (US$3.7m, €3.5m) fund to engage inactive people from poorer socioeconomic backgrounds will be launched in April by Sport England.

The pot forms part of the quango’s overall fund to tackle inactivity across the country. Around £250m (US$310.7m, €292.7m) is being spent on getting inactive people active over the next four years.

This £3m fund will be split into two pots: £2m (US$2.5m, €2.3m) to support larger projects which require funding up to £500,000 (US$621,346, €585,358); and a £1m (US$1.2m, €1.2m) fund for projects looking for between £10,000 (US$12,426, €11,707) and £100,000 (US$124,250, €117,070).

The former will be aimed at people who have very little disposable income and who find it difficult to build physical activity into their lives.

The latter will be focused on people who are less likely to have a steady income and have a more chaotic background, with alcohol and drug misuse or mental health problems prevalent.

Organisations with “bold ideas” about taking on this challenge can begin bidding for money from the Tackling Inactivity and Economic Disadvantage fund from mid-April.

Money for this projects comes from Sport England’s National Lottery allocation.

Statistics from Sport England’s Active Lives survey revealed that 32 per cent of people in semi-routine or routine occupations (such as shop assistants and waiters/waitresses) are inactive compare to 17 per cent of people in managerial or professional occupations.
RELATED STORIES
  Participation targets for 2020 to be published in April


Sport and physical activity participation targets for the next three years will be published by Sport England in April, according to Sporting Future’s first annual report.
  Latest tranche of NGB grants revealed by Sport England


Sport England has unveiled its latest tranche of national governing body (NGB) grants, distributing £101m between 25 national governing bodies.
  More than a quarter of the population inactive, reveals new Active Lives Survey


Sport England has ushered in a new era of data collection by publishing its first ever Active Lives Survey results, which revealed that a quarter of the population is totally inactive.
  Sport England significantly cuts funding for NGBs


A number of national governing bodies (NGB) have had their public funding slashed as a result of Sport England shifting its focus to engaging the inactive.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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World Sauna Forum 2026

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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Jobs    News   Products   Magazine   Subscribe
NEWS
Sport England aims for lower income individuals with inactivity pot
POSTED 28 Feb 2017 . BY Matthew Campelli
Sport England is looking for projects that engage people who struggle to factor physical activity into their lives
A £3m (US$3.7m, €3.5m) fund to engage inactive people from poorer socioeconomic backgrounds will be launched in April by Sport England.

The pot forms part of the quango’s overall fund to tackle inactivity across the country. Around £250m (US$310.7m, €292.7m) is being spent on getting inactive people active over the next four years.

This £3m fund will be split into two pots: £2m (US$2.5m, €2.3m) to support larger projects which require funding up to £500,000 (US$621,346, €585,358); and a £1m (US$1.2m, €1.2m) fund for projects looking for between £10,000 (US$12,426, €11,707) and £100,000 (US$124,250, €117,070).

The former will be aimed at people who have very little disposable income and who find it difficult to build physical activity into their lives.

The latter will be focused on people who are less likely to have a steady income and have a more chaotic background, with alcohol and drug misuse or mental health problems prevalent.

Organisations with “bold ideas” about taking on this challenge can begin bidding for money from the Tackling Inactivity and Economic Disadvantage fund from mid-April.

Money for this projects comes from Sport England’s National Lottery allocation.

Statistics from Sport England’s Active Lives survey revealed that 32 per cent of people in semi-routine or routine occupations (such as shop assistants and waiters/waitresses) are inactive compare to 17 per cent of people in managerial or professional occupations.
RELATED STORIES
Participation targets for 2020 to be published in April


Sport and physical activity participation targets for the next three years will be published by Sport England in April, according to Sporting Future’s first annual report.
Latest tranche of NGB grants revealed by Sport England


Sport England has unveiled its latest tranche of national governing body (NGB) grants, distributing £101m between 25 national governing bodies.
More than a quarter of the population inactive, reveals new Active Lives Survey


Sport England has ushered in a new era of data collection by publishing its first ever Active Lives Survey results, which revealed that a quarter of the population is totally inactive.
Sport England significantly cuts funding for NGBs


A number of national governing bodies (NGB) have had their public funding slashed as a result of Sport England shifting its focus to engaging the inactive.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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