Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Abandoned windmill factory reimagined as hub for street sport, music and culture
POSTED 23 Jan 2017 . BY Kim Megson
The interiors will be adapted for parkour, basketball, skateboarding, bouldering and dance Credit: EFFEKT
We propose to open up the opaque and introverted industrial building, and transform the impressive central factory space to a new kind of interior space
– EFFEKT
Danish architects EFFEKT will convert an abandoned windmill factory in the city of Viborg into a vibrant culture house for street sports, street culture and street art.

The studio have won a design competition for the project, which will be the second of their buildings to carry the ‘Streetmekka’ name. Last year they completed GAME Streetmekka in Esbjerg – an urban sports hub in a converted rail depot.

In Viborg – a city in central Denmark – the industrial building will be opened up, wrapped in a new performative translucent facade and adapted for parkour, basketball, skateboarding, bouldering and dance. Customised areas will be built for DJ-ing and music production, alongside an animation studio and art workshops.

The surrounding landscape is filled with various street sports and street cultural functions placed within a recreational string of greenery connecting to the main city-pathway of the area.

In a statement, EFFEKT said: “The existing building is a typical example of one of the many more or less identical mass-produced warehouses or factories buildings from the late 1960s and 70s found in almost every suburban industrial zone in the western world. Typically constructed from prefabricated concrete panels or corrugated steel, industrial leftovers are perceived as having little to no historic, cultural and architectural value.

“We propose to open up the opaque and introverted industrial building, and transform the impressive central factory space to a new kind of interior space: a covered streetscape opening up to the outside.”

Streetmekka Viborg is set to open in January 2018.

It has been a good month for EFFEKT, who have also recently been given the green light to proceed with their plans for a spiralling 150ft (46m) observation tower in the protected forest Gisselfeld Klosters Skove.
The industrial building will be opened up, wrapped in a new performative translucent facade Credit: EFFEKT
The building is designed to reinvigorate the community through culture, activity and sport Credit: EFFEKT
This is the second Streetmekka to be designed by EFFEKT Credit: EFFEKT
A skating arena will form part of the complex Credit: EFFEKT
RELATED STORIES
  EFFEKT win green light for spiralling 150ft tower among the trees


Copenhagen architects EFFEKT have today (20 January) won planning permission to build a 45m (147.6ft) spiralling observation tower in a preserved Danish forest.
  Danish studio Effekt transform derelict train depot into street sport and culture hub


Architecture studio EFFEKT have completed their transformation of an abandoned train depot in the Danish seaport Esbjerg into a new facility for street sport, skateboarding and showcasing urban culture.
  EFFEKT to design new cultural and sporting hub in Denmark


Architecture practice EFFEKT has won a competition to create an innovative new street sports and cultural facility in an old train depot in Esbjerg, Denmark.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Abandoned windmill factory reimagined as hub for street sport, music and culture
POSTED 23 Jan 2017 . BY Kim Megson
The interiors will be adapted for parkour, basketball, skateboarding, bouldering and dance Credit: EFFEKT
We propose to open up the opaque and introverted industrial building, and transform the impressive central factory space to a new kind of interior space
– EFFEKT
Danish architects EFFEKT will convert an abandoned windmill factory in the city of Viborg into a vibrant culture house for street sports, street culture and street art.

The studio have won a design competition for the project, which will be the second of their buildings to carry the ‘Streetmekka’ name. Last year they completed GAME Streetmekka in Esbjerg – an urban sports hub in a converted rail depot.

In Viborg – a city in central Denmark – the industrial building will be opened up, wrapped in a new performative translucent facade and adapted for parkour, basketball, skateboarding, bouldering and dance. Customised areas will be built for DJ-ing and music production, alongside an animation studio and art workshops.

The surrounding landscape is filled with various street sports and street cultural functions placed within a recreational string of greenery connecting to the main city-pathway of the area.

In a statement, EFFEKT said: “The existing building is a typical example of one of the many more or less identical mass-produced warehouses or factories buildings from the late 1960s and 70s found in almost every suburban industrial zone in the western world. Typically constructed from prefabricated concrete panels or corrugated steel, industrial leftovers are perceived as having little to no historic, cultural and architectural value.

“We propose to open up the opaque and introverted industrial building, and transform the impressive central factory space to a new kind of interior space: a covered streetscape opening up to the outside.”

Streetmekka Viborg is set to open in January 2018.

It has been a good month for EFFEKT, who have also recently been given the green light to proceed with their plans for a spiralling 150ft (46m) observation tower in the protected forest Gisselfeld Klosters Skove.
The industrial building will be opened up, wrapped in a new performative translucent facade Credit: EFFEKT
The building is designed to reinvigorate the community through culture, activity and sport Credit: EFFEKT
This is the second Streetmekka to be designed by EFFEKT Credit: EFFEKT
A skating arena will form part of the complex Credit: EFFEKT
RELATED STORIES
EFFEKT win green light for spiralling 150ft tower among the trees


Copenhagen architects EFFEKT have today (20 January) won planning permission to build a 45m (147.6ft) spiralling observation tower in a preserved Danish forest.
Danish studio Effekt transform derelict train depot into street sport and culture hub


Architecture studio EFFEKT have completed their transformation of an abandoned train depot in the Danish seaport Esbjerg into a new facility for street sport, skateboarding and showcasing urban culture.
EFFEKT to design new cultural and sporting hub in Denmark


Architecture practice EFFEKT has won a competition to create an innovative new street sports and cultural facility in an old train depot in Esbjerg, Denmark.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS