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NEWS
Philippe Starck's Miami hotel uses bespoke design to celebrate 'the memory of gesture'
POSTED 02 Nov 2016 . BY Kim Megson
The colourful hotel is a 55-storey tower with a faceted bas relief pattern located on the bustling South Miami Avenue Credit: sbe

Credit: Jikatu
We tried to keep alive the memory of gesture. Hand-broken stone, unfinished bronze leaf covering, purposefully non-straight stripes, hand-sculpted pottery. We have kept the trace of humanity alive
– Philippe Starck
Designer Philippe Starck, architects Arquitectonica, hospitality group sbe and developer Related Group have joined forces to launch a “poetic” new hotel in Miami’s burgeoning Brickell neighbourhood.

Arquitectonica have designed the building for the SLS Brickell – a 55-storey tower with a faceted bas relief pattern – on the bustling South Miami Avenue. Starck has designed its 124 hotel rooms and suites and 450 condo residences.

“The materials used in the SLS Brickell have been crafted by the human hand,” Starck said. “We tried to keep alive the memory of gesture. Hand-broken stone, unfinished bronze leaf covering, purposefully non-straight stripes, hand-sculpted pottery. We have kept the trace of humanity alive.”

He added that the overall aesthetic “is one of timeless elegance with a small drop of humour, a drop of poetry and a huge drop of life.”

Leisure amenities at the hotel include a Sky Roof, featuring panoramic city views and a pool deck with alfresco dining and eight private cabanas. Wellness facilities include three swimming pools and a hot and cold plunge pool, a Ciel Spa and a fitness centre. Guests wanting to explore the city can drive the hotel’s house BMW within a three mile radius of the building.

“SLS Brickell epitomises what we stand for: an uncompromising yet modern approach to luxury, infused with playfulness, spirit, creativity and world-class cuisine and design," said sbe founder Sam Nazarian.

Related Group chairman Jorge Perez added: “The hotel is envisioned as a sophisticated and contemporary urban paradise, and serves a pivotal role in reshaping Miami's financial district with tremendous culture and hospitality.

"I'm extremely pleased with our debut SLS branded residences and excited for our partnership with sbe to grow with forthcoming ventures, including an SLS LUX Puerto Madero in my hometown of Buenos Aires."

Arquitectonica, who are based in Miami, are responsible for another of the city’s new design-led hotels, having just collaborated with Clodagh Design on EAST, Miami, the first Swire Hotels property in the US.
Guest rooms have a view out towards one of Miami's most vibrant neifghbourhoods Credit: sbe
The hotel is designed for both business and leisure travellers and long-term residents Credit: sbe
The aim of sbe was to create 'an uncompromising, yet modern approach to luxury' Credit: sbe
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M Social Singapore, the first property of a new lifestyle hotel brand from Millennium Hotels & Resorts, opens on Wednesday (13 June) with interior designs by Philippe Starck.
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NEWS
Philippe Starck's Miami hotel uses bespoke design to celebrate 'the memory of gesture'
POSTED 02 Nov 2016 . BY Kim Megson
The colourful hotel is a 55-storey tower with a faceted bas relief pattern located on the bustling South Miami Avenue Credit: sbe
Credit: Jikatu
We tried to keep alive the memory of gesture. Hand-broken stone, unfinished bronze leaf covering, purposefully non-straight stripes, hand-sculpted pottery. We have kept the trace of humanity alive
– Philippe Starck
Designer Philippe Starck, architects Arquitectonica, hospitality group sbe and developer Related Group have joined forces to launch a “poetic” new hotel in Miami’s burgeoning Brickell neighbourhood.

Arquitectonica have designed the building for the SLS Brickell – a 55-storey tower with a faceted bas relief pattern – on the bustling South Miami Avenue. Starck has designed its 124 hotel rooms and suites and 450 condo residences.

“The materials used in the SLS Brickell have been crafted by the human hand,” Starck said. “We tried to keep alive the memory of gesture. Hand-broken stone, unfinished bronze leaf covering, purposefully non-straight stripes, hand-sculpted pottery. We have kept the trace of humanity alive.”

He added that the overall aesthetic “is one of timeless elegance with a small drop of humour, a drop of poetry and a huge drop of life.”

Leisure amenities at the hotel include a Sky Roof, featuring panoramic city views and a pool deck with alfresco dining and eight private cabanas. Wellness facilities include three swimming pools and a hot and cold plunge pool, a Ciel Spa and a fitness centre. Guests wanting to explore the city can drive the hotel’s house BMW within a three mile radius of the building.

“SLS Brickell epitomises what we stand for: an uncompromising yet modern approach to luxury, infused with playfulness, spirit, creativity and world-class cuisine and design," said sbe founder Sam Nazarian.

Related Group chairman Jorge Perez added: “The hotel is envisioned as a sophisticated and contemporary urban paradise, and serves a pivotal role in reshaping Miami's financial district with tremendous culture and hospitality.

"I'm extremely pleased with our debut SLS branded residences and excited for our partnership with sbe to grow with forthcoming ventures, including an SLS LUX Puerto Madero in my hometown of Buenos Aires."

Arquitectonica, who are based in Miami, are responsible for another of the city’s new design-led hotels, having just collaborated with Clodagh Design on EAST, Miami, the first Swire Hotels property in the US.
Guest rooms have a view out towards one of Miami's most vibrant neifghbourhoods Credit: sbe
The hotel is designed for both business and leisure travellers and long-term residents Credit: sbe
The aim of sbe was to create 'an uncompromising, yet modern approach to luxury' Credit: sbe
RELATED STORIES
FEATURE: CLAD people: Philippe Starck


Starck, who’s been breaking the rules since the 60s, talks about his ‘inflatable’ health club
Arquitectonica design luxury getaway in Boston with glass-bottomed rooftop dining floor


International studio Arquitectonica has partnered with “placemaking specialist” developer Landsea Group to bring leisure to the skies of Boston.
Restaurants and a hotel to feature at Philippe Starck's tree-topped hub for healthy living


Philippe Starck has revealed a new leisure concept centred around wellness and healthy living.
Philippe Starck emphasises need for playfulness with new Singapore hotel design


M Social Singapore, the first property of a new lifestyle hotel brand from Millennium Hotels & Resorts, opens on Wednesday (13 June) with interior designs by Philippe Starck.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS