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NEWS
British Cycling’s HSBC partnership ‘closely aligned’ to government sport strategy
POSTED 19 Sep 2016 . BY Matthew Campelli
The partnership will fund a number of grassroots mass participation events across the country
British Cycling will establish a number of participation programmes linked to the government sport strategy after winning investment from HSBC UK.

The global banking organisation has signed an eight-year agreement to be the national governing body’s lead partner, starting on 1 January 2017.

HSBC will work with British Cycling to encourage participation at grassroots level, and the partnership is “closely aligned” to Sporting Future, which emphasises the importance to taking part for physical and mental wellbeing, individual development, social development and economic development.

The pair are working on events and programmes, including several mass participation events to “get millions of people on their bikes. They are also organising major cycling events and further elite-level projects.

Ian Drake, chief executive of British Cycling, said he wanted the organisations to “help transform an increasingly inactive and unhealthy nation through cycling”.

“I hope this partnership will help grow the sport further at all levels – increasing participation in the sport and nurturing the next generation of talent,” added sports minister Tracey Crouch, who unveiled Sporting Future in December last year.
RELATED STORIES
  ‘Smart investment and better infrastructure’ can future-proof the success of cycling, says NGB


British Cycling will lobby for “smart investment and better infrastructure” in a bid to capitalise on Team GB’s exceptional performance at Rio 2016.
  British Cycling facilities investment hits £10m


British Cycling has ploughed £10m (US$13.3m, €11.8m) of Sport England money into the development of purpose-built cycling facilities over the last seven years. The national governing body’s (NGB) outlay attracted a further £60m (US$79.7m, €71.1m) investment from partner organisations, which has helped fund the building of 24 facilities and the improvement work for seven other venues.
  Opening up more paths to cycling will aid government sport strategy, says NGB


British Cycling has called upon the government to explore the possibility of opening up more public paths to cyclists to boost participation and help deliver on sport strategy outcomes.
  More facilities would improve British cycling, says Rowsell-Shand


An increase in the number of indoor velodromes and outdoor road circuits would give British cycling the platform to improve further according to Joanna Rowsell-Shand.
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NEWS
British Cycling’s HSBC partnership ‘closely aligned’ to government sport strategy
POSTED 19 Sep 2016 . BY Matthew Campelli
The partnership will fund a number of grassroots mass participation events across the country
British Cycling will establish a number of participation programmes linked to the government sport strategy after winning investment from HSBC UK.

The global banking organisation has signed an eight-year agreement to be the national governing body’s lead partner, starting on 1 January 2017.

HSBC will work with British Cycling to encourage participation at grassroots level, and the partnership is “closely aligned” to Sporting Future, which emphasises the importance to taking part for physical and mental wellbeing, individual development, social development and economic development.

The pair are working on events and programmes, including several mass participation events to “get millions of people on their bikes. They are also organising major cycling events and further elite-level projects.

Ian Drake, chief executive of British Cycling, said he wanted the organisations to “help transform an increasingly inactive and unhealthy nation through cycling”.

“I hope this partnership will help grow the sport further at all levels – increasing participation in the sport and nurturing the next generation of talent,” added sports minister Tracey Crouch, who unveiled Sporting Future in December last year.
RELATED STORIES
‘Smart investment and better infrastructure’ can future-proof the success of cycling, says NGB


British Cycling will lobby for “smart investment and better infrastructure” in a bid to capitalise on Team GB’s exceptional performance at Rio 2016.
British Cycling facilities investment hits £10m


British Cycling has ploughed £10m (US$13.3m, €11.8m) of Sport England money into the development of purpose-built cycling facilities over the last seven years. The national governing body’s (NGB) outlay attracted a further £60m (US$79.7m, €71.1m) investment from partner organisations, which has helped fund the building of 24 facilities and the improvement work for seven other venues.
Opening up more paths to cycling will aid government sport strategy, says NGB


British Cycling has called upon the government to explore the possibility of opening up more public paths to cyclists to boost participation and help deliver on sport strategy outcomes.
More facilities would improve British cycling, says Rowsell-Shand


An increase in the number of indoor velodromes and outdoor road circuits would give British cycling the platform to improve further according to Joanna Rowsell-Shand.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

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