Race your own avatar: Nike partners with design firm to create ‘reimagined running track’ in Manila
POSTED 14 Sep 2016 . BY Kim Megson
Runners were able to race their own avatars Credit: BBH Singapore
Design studio Bartle Bogle Hegarty Singapore and global sportswear giant Nike have joined forces to open a “reimagined running track” in the centre of Manila where sprinters can race against themselves.
The Unlimited Stadium was a shaped as a huge sole print of Nike's newest footwear release, the Lunar Epic. The 200m track was lined with an LED screen, and up to 30 runners at a time were able to register an avatar with a unique name and colour combination. A sensor was then attached to their shoes, so their competing avatar ran with them on the screen, racing ahead or falling behind depending on the runner’s pace.
The digital avatars grew in size the further and faster they ran, encouraging runners to push beyond their limits.
“We conceptualised the stadium from strategy and creative concept to the stadium architecture and overall user experience bringing it all together with our expert partners,” said the designers in a statement. “The Unlimited Stadium was a fusing of the virtual and physical worlds.”
Dubbed the ‘House of Mamba’, the court's floor screened graphics, video and real-time player tracking. Using motion sensors to enable interactive visualisations, players were trained and challenged using circuits set by basketball star Kobe Bryant.
The running track took up a whole city block in Manila Credit: BBH Singapore
The track is shaped like a giant Nike shoe Credit: BBH Singapore
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Race your own avatar: Nike partners with design firm to create ‘reimagined running track’ in Manila
POSTED 14 Sep 2016 . BY Kim Megson
Runners were able to race their own avatars Credit: BBH Singapore
Design studio Bartle Bogle Hegarty Singapore and global sportswear giant Nike have joined forces to open a “reimagined running track” in the centre of Manila where sprinters can race against themselves.
The Unlimited Stadium was a shaped as a huge sole print of Nike's newest footwear release, the Lunar Epic. The 200m track was lined with an LED screen, and up to 30 runners at a time were able to register an avatar with a unique name and colour combination. A sensor was then attached to their shoes, so their competing avatar ran with them on the screen, racing ahead or falling behind depending on the runner’s pace.
The digital avatars grew in size the further and faster they ran, encouraging runners to push beyond their limits.
“We conceptualised the stadium from strategy and creative concept to the stadium architecture and overall user experience bringing it all together with our expert partners,” said the designers in a statement. “The Unlimited Stadium was a fusing of the virtual and physical worlds.”
Dubbed the ‘House of Mamba’, the court's floor screened graphics, video and real-time player tracking. Using motion sensors to enable interactive visualisations, players were trained and challenged using circuits set by basketball star Kobe Bryant.
The running track took up a whole city block in Manila Credit: BBH Singapore
The track is shaped like a giant Nike shoe Credit: BBH Singapore
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headquarters in Oregon to add sporting facilities, mixed-use space and new offices.
Nike to plough US$13.5m into Eugene 2021 venue POSTED 07 Jan 2016. BY Matthew Campelli Sportswear giant Nike will invest US$13.5m (£9.3m, €12.4m) to renovate the track and
field facilities at the University of Oregon – one of the venues earmarked for the 2021
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is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
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Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
Sally Corporation Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd The company was initially established
in 1997. Terry Monkton and Andrew
Roberts are the key stakeh [more...]
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