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NEWS
DW Sports leads the way for Fitness First acquisitions – but four more operators remain in the hunt
POSTED 02 Sep 2016 . BY Tom Walker
Dave Whelan will acquire the majority Fitness First's clubs
The long-running saga of the sale of Fitness First’s UK clubs looks to be in its final act, as up to five operators are understood to have completed separate deals to buy out the nearly 70-strong portfolio – with DW Sports leading the way.

The deals, expected to be confirmed by Fitness First owner Oaktree Capital later this month, will see Fitness First carved up by DW Sports, The Gym Group and GLL (Greenwich Leisure Ltd), while other firms are circling.

DW Sports, owned by multimillionaire Dave Whelan, is expected to pick up a total of 63 clubs, nearly doubling its existing number of clubs operated under the DW Fitness banner.

Whelan confirmed the business is “getting 63 health clubs which are mainly in the south of England where we do not have so much of a presence” in an interview with the Wigan Evening Post.

With DW Sports boasting a strong selection of northern locations and Fitness First having a significant presence in affluent areas of the south – particularly London – a successful merger would see the UK’s second largest health club chain boast an enviable spread of sites.

The former Wigan Athletic chair also said he “wasn’t expecting any trouble from the competition people” in terms of the deal, with the geographical differences between DW Sports and Fitness First reducing the likelihood of intense scrutiny from the Competition and Markets Authority (CMA), which previously proved the downfall of a proposed merger between Pure Gym and The Gym Group.

If the deal goes through, it will immediately make DW Sports – which has around 80 sites – one of the largest private gym chains in the UK, rivaling current market leader Pure Gym, which currently has more than 160 clubs.

Announcing its interim results last week, The Gym Group confirmed it had “exchanged contracts on four sites from another operator” and looked to bring them online following rebrands in early 2017 – these are thought likely to be from the Fitness First portfolio.

When Health Club Management asked if the sites were being acquired from Fitness First, The Gym Group CEO John Treharne declined to comment, although he added: "Part of our strategy is that we acquire sites from other operators.”

The Gym Group currently has more than 80 sites nationwide, with six gyms opening so far this year.

It is unclear how many sites leisure trust GLL will pick up. The group currently operates more than 250 sites under its “Better” brand.

The sale of the UK arm of Fitness First will be the first step in the long-anticipated break up of the 370-strong global business. Owner Oaktree Capital Management is likely to sell the rest of the clubs – in Asia, Australia and Germany – after the UK deal is completed.

The sale of clubs which are peripheral to the core business had always been the plan under Fitness First’s ongoing 'optimisation strategy'.

This has seen the operator streamline from its peak of 165 clubs in 2012, as it worked to adapt to shrinkage in the mid-market.
RELATED STORIES
  The Gym Group acquires four new sites from rival operator


The Gym Group has exchanged contracts to take over four sites from another operator – thought to be Fitness First – as part of its continued growth.
  DW Sports leads five-way Fitness First split as deal nears completion


The fate of Fitness First looks likely to be settled within weeks.
  Virgin Active rules out move towards ‘hyper-exclusive’ health clubs


Despite plans to increase the number of premium clubs in its portfolio, Virgin Active has ruled following the likes of Fitness First into the ‘hyper-exclusive’ end of the health club market.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

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Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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Jobs    News   Products   Magazine   Subscribe
NEWS
DW Sports leads the way for Fitness First acquisitions – but four more operators remain in the hunt
POSTED 02 Sep 2016 . BY Tom Walker
Dave Whelan will acquire the majority Fitness First's clubs
The long-running saga of the sale of Fitness First’s UK clubs looks to be in its final act, as up to five operators are understood to have completed separate deals to buy out the nearly 70-strong portfolio – with DW Sports leading the way.

The deals, expected to be confirmed by Fitness First owner Oaktree Capital later this month, will see Fitness First carved up by DW Sports, The Gym Group and GLL (Greenwich Leisure Ltd), while other firms are circling.

DW Sports, owned by multimillionaire Dave Whelan, is expected to pick up a total of 63 clubs, nearly doubling its existing number of clubs operated under the DW Fitness banner.

Whelan confirmed the business is “getting 63 health clubs which are mainly in the south of England where we do not have so much of a presence” in an interview with the Wigan Evening Post.

With DW Sports boasting a strong selection of northern locations and Fitness First having a significant presence in affluent areas of the south – particularly London – a successful merger would see the UK’s second largest health club chain boast an enviable spread of sites.

The former Wigan Athletic chair also said he “wasn’t expecting any trouble from the competition people” in terms of the deal, with the geographical differences between DW Sports and Fitness First reducing the likelihood of intense scrutiny from the Competition and Markets Authority (CMA), which previously proved the downfall of a proposed merger between Pure Gym and The Gym Group.

If the deal goes through, it will immediately make DW Sports – which has around 80 sites – one of the largest private gym chains in the UK, rivaling current market leader Pure Gym, which currently has more than 160 clubs.

Announcing its interim results last week, The Gym Group confirmed it had “exchanged contracts on four sites from another operator” and looked to bring them online following rebrands in early 2017 – these are thought likely to be from the Fitness First portfolio.

When Health Club Management asked if the sites were being acquired from Fitness First, The Gym Group CEO John Treharne declined to comment, although he added: "Part of our strategy is that we acquire sites from other operators.”

The Gym Group currently has more than 80 sites nationwide, with six gyms opening so far this year.

It is unclear how many sites leisure trust GLL will pick up. The group currently operates more than 250 sites under its “Better” brand.

The sale of the UK arm of Fitness First will be the first step in the long-anticipated break up of the 370-strong global business. Owner Oaktree Capital Management is likely to sell the rest of the clubs – in Asia, Australia and Germany – after the UK deal is completed.

The sale of clubs which are peripheral to the core business had always been the plan under Fitness First’s ongoing 'optimisation strategy'.

This has seen the operator streamline from its peak of 165 clubs in 2012, as it worked to adapt to shrinkage in the mid-market.
RELATED STORIES
The Gym Group acquires four new sites from rival operator


The Gym Group has exchanged contracts to take over four sites from another operator – thought to be Fitness First – as part of its continued growth.
DW Sports leads five-way Fitness First split as deal nears completion


The fate of Fitness First looks likely to be settled within weeks.
Virgin Active rules out move towards ‘hyper-exclusive’ health clubs


Despite plans to increase the number of premium clubs in its portfolio, Virgin Active has ruled following the likes of Fitness First into the ‘hyper-exclusive’ end of the health club market.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS