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NEWS
Sport England called upon in Manchester’s battle with inactivity
POSTED 29 Jul 2016 . BY Matthew Campelli
Jennie Price (front centre) said the GMCA was a 'very powerful partner' as a result of devolution
NHS and public sector organisations in Greater Manchester have signed a strategic partnership with Sport England in a bid to reduce levels of inactivity and improve health in the region.

The grassroots sport quango will work with 37 NHS organisations and councils, which look after the 2.8m people that live in the area.

As part of the agreement, Sport England will provide strategic advice, share evidence, facilitate connections with third parties, and support innovative pilots and evaluations designed to improve physical activity.

The Greater Manchester Combined Authority (GMCA) has earmarked five “priority themes” for considerations: building physical activity and sport into people’s work; develop increased opportunities for people with learning difficulties; aid the elderly with physical activity programmes; building physical activity and sport into the care pathways for terminally ill people; and working to establish a social movement around sport and physical activity.

According to the GMCA, Greater Manchester is “significantly worse” than the England average for inactivity, with 65 per cent of adults and 28 per cent of children deemed overweight or obese.

Additionally, it is estimated that lack of physical activity causes one in six deaths in the area and costs the health service £26.7m (US$35.1m, €31.6m) per year through consequential conditions such as heart disease, diabetes and cancer.

The formal agreement follows a six month commissioning pilot that included “high-level” consultation with commissioners and decision makers across Greater Manchester to “understand priorities, ways of working and opportunities”. The pilot received co-investment from Sport England and GMCA.

The move chimes with a significant part of Sport England’s recently published Towards and Active Nation strategy, which emphasised the importance of place-based investments with buy-in from the private sector, public sector, NHS and charities in certain areas with a commitment to improving health and society through physical activity.

Sport England referenced a pilot scheme which involved 10 locations in the strategy, but this agreement with Greater Manchester is separate to that particular initiative.

“We know that being active has enormous physical and social benefits, especially for people who go from doing nothing to doing something,” said Sport England chief executive Jennie Price. “Our partners in Greater Manchester see it the same way.

“Greater Manchester’s devolution agreement with the government, including responsibility for health and social care, makes them a powerful partner for Sport England, and I am looking forward to working with them."
RELATED STORIES
  FEATURE: Sport England: Strategy unpacked


Sport England new five-year strategy unpacked
  Hundreds of millions invested in location-based Sport England pilot


Sport England will plough “hundreds of millions of pounds” into 10 different places across England in an attempt to address location-specific issues such as high inactivity and unemployment.
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NEWS
Sport England called upon in Manchester’s battle with inactivity
POSTED 29 Jul 2016 . BY Matthew Campelli
Jennie Price (front centre) said the GMCA was a 'very powerful partner' as a result of devolution
NHS and public sector organisations in Greater Manchester have signed a strategic partnership with Sport England in a bid to reduce levels of inactivity and improve health in the region.

The grassroots sport quango will work with 37 NHS organisations and councils, which look after the 2.8m people that live in the area.

As part of the agreement, Sport England will provide strategic advice, share evidence, facilitate connections with third parties, and support innovative pilots and evaluations designed to improve physical activity.

The Greater Manchester Combined Authority (GMCA) has earmarked five “priority themes” for considerations: building physical activity and sport into people’s work; develop increased opportunities for people with learning difficulties; aid the elderly with physical activity programmes; building physical activity and sport into the care pathways for terminally ill people; and working to establish a social movement around sport and physical activity.

According to the GMCA, Greater Manchester is “significantly worse” than the England average for inactivity, with 65 per cent of adults and 28 per cent of children deemed overweight or obese.

Additionally, it is estimated that lack of physical activity causes one in six deaths in the area and costs the health service £26.7m (US$35.1m, €31.6m) per year through consequential conditions such as heart disease, diabetes and cancer.

The formal agreement follows a six month commissioning pilot that included “high-level” consultation with commissioners and decision makers across Greater Manchester to “understand priorities, ways of working and opportunities”. The pilot received co-investment from Sport England and GMCA.

The move chimes with a significant part of Sport England’s recently published Towards and Active Nation strategy, which emphasised the importance of place-based investments with buy-in from the private sector, public sector, NHS and charities in certain areas with a commitment to improving health and society through physical activity.

Sport England referenced a pilot scheme which involved 10 locations in the strategy, but this agreement with Greater Manchester is separate to that particular initiative.

“We know that being active has enormous physical and social benefits, especially for people who go from doing nothing to doing something,” said Sport England chief executive Jennie Price. “Our partners in Greater Manchester see it the same way.

“Greater Manchester’s devolution agreement with the government, including responsibility for health and social care, makes them a powerful partner for Sport England, and I am looking forward to working with them."
RELATED STORIES
FEATURE: Sport England: Strategy unpacked


Sport England new five-year strategy unpacked
Hundreds of millions invested in location-based Sport England pilot


Sport England will plough “hundreds of millions of pounds” into 10 different places across England in an attempt to address location-specific issues such as high inactivity and unemployment.
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Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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