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NEWS
Leicester City’s shock league win could boost Britain’s football tourism
POSTED 12 May 2016 . BY Jak Phillips
Leicester City captain Wes Morgan and manager Claudio Ranieri lift the trophy as the team celebrate winning the Barclays Premier League Credit: Nick Potts/PA Wire/Press Association Images
The value of football tourism to the UK’s visitor economy could be in line for a boost following Leicester City’s historic Premier League title win, according to tourism experts.

Football is the number one sporting draw for international tourists to Britain and in 2014 brought in £684m worth of spending from international tourists.

VisitBritain director Patricia Yates believes that Leicester can expect a visitor boost with the city now on the global football tourism map.

“Leicester City’s fantastic win is truly the stuff of legends and has thrust the players, the fans, the city and Britain as the ‘home of football’ into the global spotlight,” said Yates.

“Football has mass international appeal and a global fan base of billions and we know that people like to visit the home of their sporting heroes. We encourage visitors from all over the world to travel to Britain and enjoy a Barclays Premier League football match with our Football is GREAT campaign, as part of our drive to get tourists out exploring more of regional Britain.”

VisitBritain’s 2015 report – Football tourism scores for Britain – highlighted the valuable role of the Premier League as a global draw for visitors to Britain and its importance in attracting visitors outside the peak summer season.

It showed that, in 2014, 800,000 international visitors went to a football match during their trip, almost one in every 43 visitors, and a seven per cent increase from 2010. Visitors who attended a football match as part of their trip spent an average of £855, compared to £628 for visitors who did not attend a match.

Overall, Leicester received 155,000 international visits in 2014 with numbers showing steady increases in recent years, with 130,000 visits in 2012 and 145,000 in 2013.

Last year set a record for overall inbound tourism to Britain with 35.8m visits, four per cent up on 2014. Comparing growth over the last five years shows that there were six million more visits in 2015 than 2010, an increase of 20 per cent.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Leicester City’s shock league win could boost Britain’s football tourism
POSTED 12 May 2016 . BY Jak Phillips
Leicester City captain Wes Morgan and manager Claudio Ranieri lift the trophy as the team celebrate winning the Barclays Premier League Credit: Nick Potts/PA Wire/Press Association Images
The value of football tourism to the UK’s visitor economy could be in line for a boost following Leicester City’s historic Premier League title win, according to tourism experts.

Football is the number one sporting draw for international tourists to Britain and in 2014 brought in £684m worth of spending from international tourists.

VisitBritain director Patricia Yates believes that Leicester can expect a visitor boost with the city now on the global football tourism map.

“Leicester City’s fantastic win is truly the stuff of legends and has thrust the players, the fans, the city and Britain as the ‘home of football’ into the global spotlight,” said Yates.

“Football has mass international appeal and a global fan base of billions and we know that people like to visit the home of their sporting heroes. We encourage visitors from all over the world to travel to Britain and enjoy a Barclays Premier League football match with our Football is GREAT campaign, as part of our drive to get tourists out exploring more of regional Britain.”

VisitBritain’s 2015 report – Football tourism scores for Britain – highlighted the valuable role of the Premier League as a global draw for visitors to Britain and its importance in attracting visitors outside the peak summer season.

It showed that, in 2014, 800,000 international visitors went to a football match during their trip, almost one in every 43 visitors, and a seven per cent increase from 2010. Visitors who attended a football match as part of their trip spent an average of £855, compared to £628 for visitors who did not attend a match.

Overall, Leicester received 155,000 international visits in 2014 with numbers showing steady increases in recent years, with 130,000 visits in 2012 and 145,000 in 2013.

Last year set a record for overall inbound tourism to Britain with 35.8m visits, four per cent up on 2014. Comparing growth over the last five years shows that there were six million more visits in 2015 than 2010, an increase of 20 per cent.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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