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NEWS
Jaguars ready to pounce with 5,500-seat amphitheatre
POSTED 24 Mar 2016 . BY Matthew Campelli
The amphitheatre and Flex Field training facility will be built under one roof Credit: Populous
A 5,500-capacity amphitheatre and indoor training facility has been designed by Populous for National Football League (NFL) franchise the Jacksonville Jaguars.

Located at the south end of the Jaguars’ EverBank Field stadium, the amphitheatre and training facility – named Flex Field – will be housed under one roof. The amphitheatre can host concerts and events, while Flex Field will also be used for additional fan entertainment on game days.

According to Jacksonville-based publications First Coast News, site preparation for the project may begin next month.

The development was approved by Jacksonville City Council in December last year, and the local authority will pay US$45m (£63.9m, €80.6m) of the US$90m (£31.9m, €40.3m) outlay for the facilities, with the Jaguars paying the rest.

In addition, the private box areas – named the US Assure Club after its commercial sponsor – of EverBank Field will also be improved with the installation of a glass wall between the upper and lower clubs, and the installation of “the world’s largest video board”.

“We want to thrive and be respected,” said Jaguars owner Shahid Khan. “We shouldn’t be satisfied with where the Jaguars are commonly associated as a member team of the NFL. We have a vision to share on how to get that done so that we have a franchise that is not only stable here in Jacksonville, but also promising.”
PROJECT PROFILE:

Jacksonville Aquarium
A feasibility study for a proposed aquarium in Jacksonville, Florida, is about to be launched, a significant step forward for a project that is two years in the making. The 150,000sq ft (13,935sq m) facility will include both sale and freshwater marine environments, as well as add to a manatee rehabilitation programme currently underway at Jacksonville Zoo and Gardens. The aquarium will also focus on education and research, and will be closely connected to the University of North Florida, Jacksonville University, and multiple local elementary, middle, and high schools in and around Jacksonville.

Location: Jacksonville , United States
Budget: US$120m

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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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NEWS
Jaguars ready to pounce with 5,500-seat amphitheatre
POSTED 24 Mar 2016 . BY Matthew Campelli
The amphitheatre and Flex Field training facility will be built under one roof Credit: Populous
A 5,500-capacity amphitheatre and indoor training facility has been designed by Populous for National Football League (NFL) franchise the Jacksonville Jaguars.

Located at the south end of the Jaguars’ EverBank Field stadium, the amphitheatre and training facility – named Flex Field – will be housed under one roof. The amphitheatre can host concerts and events, while Flex Field will also be used for additional fan entertainment on game days.

According to Jacksonville-based publications First Coast News, site preparation for the project may begin next month.

The development was approved by Jacksonville City Council in December last year, and the local authority will pay US$45m (£63.9m, €80.6m) of the US$90m (£31.9m, €40.3m) outlay for the facilities, with the Jaguars paying the rest.

In addition, the private box areas – named the US Assure Club after its commercial sponsor – of EverBank Field will also be improved with the installation of a glass wall between the upper and lower clubs, and the installation of “the world’s largest video board”.

“We want to thrive and be respected,” said Jaguars owner Shahid Khan. “We shouldn’t be satisfied with where the Jaguars are commonly associated as a member team of the NFL. We have a vision to share on how to get that done so that we have a franchise that is not only stable here in Jacksonville, but also promising.”
RELATED STORIES
Feasibility study next big step for proposed US$120m Jacksonville Aquarium


Jacksonville Florida's chances of getting a world-class aquarium in a downtown location have taken a step forward with the news that a feasibility study is about to be launched – it's a significant step forward for a project that has been two years in the making.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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