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NEWS
Childhood obesity strategy further delayed, with sugar tax and physical activity unlikely to feature
POSTED 26 Feb 2016 . BY Jak Phillips
Jamie Oliver has been a vocal figure in the campaign against sugar
The government’s long overdue childhood obesity strategy is facing further delays, with the document now not expected until after the EU referendum.

Although originally due in December 2015, the Department of Health (DoH) confirmed today (26 February) that the strategy would not be published until the summer.

The DoH said that a ‘sugar tax’ is unlikely to feature in the government’s plans, despite increased pressure from health charities and celebrity advocates such as Jamie Oliver.

Health Club Management understands that physical activity will not play a prominent role in the childhood obesity strategy. It is thought that the government considers provisions for tackling physical inactivity to have been covered by the recently published sports strategy, which saw Sport England’s remit broadened to increasing participation among those aged five and over.

News of the delay – and likely omission of a sugar tax – was met with broad dismay by health bodies.

Citing recent evidence from Cancer Research UK that suggests a tax on sugary drinks could reduce obesity rates in the UK by 5 per cent in 10 years, the CEO of the Royal Society for Public Health Shirley Cramer described the omission as “hugely frustrating.”

“Childhood obesity is a time bomb on which the clock is ticking, set to wreck the future health of our children and the sustainability of our NHS,” she said.

“There can be no excuse for delay or prevarication when we know – and the Government knows – what must be done, especially if those delays are for political reasons.”

Meanwhile Tam Fry, from the National Obesity Forum, said: "This constant delay in publishing the childhood obesity strategy is unforgivable and the Department of Health's statement that they 'want to get it right' is the most ridiculous and lame excuse."
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Childhood obesity strategy further delayed, with sugar tax and physical activity unlikely to feature
POSTED 26 Feb 2016 . BY Jak Phillips
Jamie Oliver has been a vocal figure in the campaign against sugar
The government’s long overdue childhood obesity strategy is facing further delays, with the document now not expected until after the EU referendum.

Although originally due in December 2015, the Department of Health (DoH) confirmed today (26 February) that the strategy would not be published until the summer.

The DoH said that a ‘sugar tax’ is unlikely to feature in the government’s plans, despite increased pressure from health charities and celebrity advocates such as Jamie Oliver.

Health Club Management understands that physical activity will not play a prominent role in the childhood obesity strategy. It is thought that the government considers provisions for tackling physical inactivity to have been covered by the recently published sports strategy, which saw Sport England’s remit broadened to increasing participation among those aged five and over.

News of the delay – and likely omission of a sugar tax – was met with broad dismay by health bodies.

Citing recent evidence from Cancer Research UK that suggests a tax on sugary drinks could reduce obesity rates in the UK by 5 per cent in 10 years, the CEO of the Royal Society for Public Health Shirley Cramer described the omission as “hugely frustrating.”

“Childhood obesity is a time bomb on which the clock is ticking, set to wreck the future health of our children and the sustainability of our NHS,” she said.

“There can be no excuse for delay or prevarication when we know – and the Government knows – what must be done, especially if those delays are for political reasons.”

Meanwhile Tam Fry, from the National Obesity Forum, said: "This constant delay in publishing the childhood obesity strategy is unforgivable and the Department of Health's statement that they 'want to get it right' is the most ridiculous and lame excuse."
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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