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NEWS
#EveryRoadtoRio events contribute £21m to UK economy in 2015
POSTED 22 Jan 2016 . BY Matthew Campelli
Over 250,000 spectators turned out for the events in 2015 Credit: UK Sport
The 21 events funded by National Lottery income through UK Sport in 2015 contributed £21m (US$30m, €27.6m) to the nation’s economy.

#EveryRoadtoRio – the series of events organised by the elite sports quango – was attended by more than 250,000 spectators through the year, contributing an estimated economic impact four times the £5m (US$7.1m, €6.6m) that was initially invested.

UK Sport chair Rod Carr said the events demonstrated the “inspirational power of witnessing our British Olympic and Paralympic sporting heroes and heroines in action first hand”.

“The UK is without doubt a world leader in staging outstanding international sporting events to make the nation proud,” he added.

Events included the World Artistic Gymnastics Championships in Glasgow, the European Wheelchair Basketball Championships in Worcester and the EuroHockey Championships in London’s Olympic Park. All in all, 18 different venues were used for the events, including those from the London 2012 Olympics and 2014 Glasgow Commonwealth Games.

Sports minister Tracey Crouch added: “The #EveryRoadtoRio events have captured the public’s imagination and are crucial preparation for our athletes in the run up to this year’s Games. As well as building momentum and support for athletes, these events are having a positive impact on the local economy.”

Events coming up in 2016 include the UCI World Track Cycling, LEN European Aquatics Championships and the London Anniversary Games – all taking place at London 2012 venues. The World Artistic Gymnastics Championships will once again be held at the SSE Hydro Arena in Glasgow in October.
RELATED STORIES
  UK Sport funding: Data management firm to aid body's investment decisions


UK Sport has inked an initial two-year deal with data management firm CGI to aid its decision-making on funding in the run-up to the 2020 Olympics.
  UK Sport gets surprise 29 per cent budget boost to go for Olympic gold


Elite sport quango, UK Sport, will receive a 29 per cent increase in government funding to help Britain’s athletes at the 2016 Olympic Games in Rio and also in Tokyo in 2020.
  UK Sport looks beyond Rio 2016 with review into high performance sport


The UK Sport board is undertaking a review of its performance investment policy to set future direction for high performance sport beyond the Rio 2016 Olympic and Paralympic Games.
  67m tickets sold for UK sports events in 2014


Professional sports events held in the UK attracted a total of 67 million paying fans during 2014, according to analysis by Deloitte's sports business group.
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NEWS
#EveryRoadtoRio events contribute £21m to UK economy in 2015
POSTED 22 Jan 2016 . BY Matthew Campelli
Over 250,000 spectators turned out for the events in 2015 Credit: UK Sport
The 21 events funded by National Lottery income through UK Sport in 2015 contributed £21m (US$30m, €27.6m) to the nation’s economy.

#EveryRoadtoRio – the series of events organised by the elite sports quango – was attended by more than 250,000 spectators through the year, contributing an estimated economic impact four times the £5m (US$7.1m, €6.6m) that was initially invested.

UK Sport chair Rod Carr said the events demonstrated the “inspirational power of witnessing our British Olympic and Paralympic sporting heroes and heroines in action first hand”.

“The UK is without doubt a world leader in staging outstanding international sporting events to make the nation proud,” he added.

Events included the World Artistic Gymnastics Championships in Glasgow, the European Wheelchair Basketball Championships in Worcester and the EuroHockey Championships in London’s Olympic Park. All in all, 18 different venues were used for the events, including those from the London 2012 Olympics and 2014 Glasgow Commonwealth Games.

Sports minister Tracey Crouch added: “The #EveryRoadtoRio events have captured the public’s imagination and are crucial preparation for our athletes in the run up to this year’s Games. As well as building momentum and support for athletes, these events are having a positive impact on the local economy.”

Events coming up in 2016 include the UCI World Track Cycling, LEN European Aquatics Championships and the London Anniversary Games – all taking place at London 2012 venues. The World Artistic Gymnastics Championships will once again be held at the SSE Hydro Arena in Glasgow in October.
RELATED STORIES
UK Sport funding: Data management firm to aid body's investment decisions


UK Sport has inked an initial two-year deal with data management firm CGI to aid its decision-making on funding in the run-up to the 2020 Olympics.
UK Sport gets surprise 29 per cent budget boost to go for Olympic gold


Elite sport quango, UK Sport, will receive a 29 per cent increase in government funding to help Britain’s athletes at the 2016 Olympic Games in Rio and also in Tokyo in 2020.
UK Sport looks beyond Rio 2016 with review into high performance sport


The UK Sport board is undertaking a review of its performance investment policy to set future direction for high performance sport beyond the Rio 2016 Olympic and Paralympic Games.
67m tickets sold for UK sports events in 2014


Professional sports events held in the UK attracted a total of 67 million paying fans during 2014, according to analysis by Deloitte's sports business group.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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