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Sports strategy: Crouch urges local authorities to keep investing in sport
POSTED 06 Jan 2016 . BY Matthew Campelli
Crouch highlighted councils in Kent, which 'had not taken the axe to sport', as proof local authorities could invest despite cuts
Sports minister Tracey Crouch has urged local authorities to invest in sport despite large cuts to the Department of Communities and Local Government (DCLG) in the latest spending review.

During Crouch’s first Culture, Media and Sport Select Committee hearing since the publication of the government’s sports strategy – Sporting Future – she said that local government was expected to play its part as the “largest public sector investor in sport”.

Local authorities spend more than £1bn (US$1.5bn, €1.4bn) per year on sport and physical activity, excluding capital spend.

She said that despite a budget decrease of up to 30 per cent for the DCLG during the current parliament, announced by chancellor George Osborne last November, the Department of Culture, Media and Sport (DCMS) had not audited the effect the cuts would have on local authority sport delivery.

However, Crouch highlighted the work done by local councils in Kent, the county of her Chatham and Aylesford constituency, which “had not taken an axe to its sports and leisure facilities” and was seeing improvements in health as a consequence.

“It’s controversial to say, but Medway Council kept the free swimming for under-16 and over-60s and as a consequence people are still participating,” she added.

Under the terms of the new sports strategy, local authorities will be eligible to bid for Sport England funding to develop and implement physical activity strategies if they are located in areas where participation is lower than average.

Crouch, due to take maternity leave at the end of the month, was quizzed by MPs about recording “tangible results” for some of the pilot schemes Sport England is expected to fund in accordance with the strategy.

The first annual report will be published in December, a year after Sporting Future was revealed. Crouch conceded that some aspects, such as measuring participation by women and people from lower socioeconomic groups, were easier to record than the effect the strategy would have on mental health and social value, although she was “confident it will be able to meet the targets set”.

Grassroots football and its relationship with the Premier League was also a point of reference for the committee, which is headed up by Crouch’s Conservative colleague Jesse Norman.

The sports minister revealed that following the final settlement the Premier League makes regarding its television rights, as well as Ofcom’s investigation into the transaction, it will plough more than £100m (US$146.2m, €135.9m) per annum into grassroots football, double the current commitment of £52m (US$76m, €70.7m).

Crouch implied that the added money – which is coming as a result of the broadcasting deal the league signed worth £8.2bn (US$12bn, €11.1bn) for the three years from 2016 – would be used to fund new facilities and heart screening apparatus.

Experienced football coach Crouch said: “I’ve seen the poor changing rooms and facilities, and goalposts that are about to fall on people’s heads, and it’s really important the money we’re spending is going into the areas of real need across the whole country.”
RELATED STORIES
  Sports strategy: Sport England’s Active People Survey to be replaced


Sport England’s Active People Survey will be scrapped in favour of research that explores different types of physical activity rather than just traditional outdoor sports.
  Sports strategy: Sports Business Council to be established


A Sports Business Council will be established by the government in a bid to stimulate further growth and potentially shape policy in the sports sector.
  Sports strategy: The key points at a glance


The government's wide-ranging sports strategy covers several bases within its 84-pages, from funding guidelines to defined outcomes. Sports Management strips the key information from the report.
  Sports strategy: Industry reaction to new vision for sport and physical activity


The first government review on sport strategy in a decade included a number of initiatives which will have ramifications for the sport and physical activity sector.
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NEWS
Sports strategy: Crouch urges local authorities to keep investing in sport
POSTED 06 Jan 2016 . BY Matthew Campelli
Crouch highlighted councils in Kent, which 'had not taken the axe to sport', as proof local authorities could invest despite cuts
Sports minister Tracey Crouch has urged local authorities to invest in sport despite large cuts to the Department of Communities and Local Government (DCLG) in the latest spending review.

During Crouch’s first Culture, Media and Sport Select Committee hearing since the publication of the government’s sports strategy – Sporting Future – she said that local government was expected to play its part as the “largest public sector investor in sport”.

Local authorities spend more than £1bn (US$1.5bn, €1.4bn) per year on sport and physical activity, excluding capital spend.

She said that despite a budget decrease of up to 30 per cent for the DCLG during the current parliament, announced by chancellor George Osborne last November, the Department of Culture, Media and Sport (DCMS) had not audited the effect the cuts would have on local authority sport delivery.

However, Crouch highlighted the work done by local councils in Kent, the county of her Chatham and Aylesford constituency, which “had not taken an axe to its sports and leisure facilities” and was seeing improvements in health as a consequence.

“It’s controversial to say, but Medway Council kept the free swimming for under-16 and over-60s and as a consequence people are still participating,” she added.

Under the terms of the new sports strategy, local authorities will be eligible to bid for Sport England funding to develop and implement physical activity strategies if they are located in areas where participation is lower than average.

Crouch, due to take maternity leave at the end of the month, was quizzed by MPs about recording “tangible results” for some of the pilot schemes Sport England is expected to fund in accordance with the strategy.

The first annual report will be published in December, a year after Sporting Future was revealed. Crouch conceded that some aspects, such as measuring participation by women and people from lower socioeconomic groups, were easier to record than the effect the strategy would have on mental health and social value, although she was “confident it will be able to meet the targets set”.

Grassroots football and its relationship with the Premier League was also a point of reference for the committee, which is headed up by Crouch’s Conservative colleague Jesse Norman.

The sports minister revealed that following the final settlement the Premier League makes regarding its television rights, as well as Ofcom’s investigation into the transaction, it will plough more than £100m (US$146.2m, €135.9m) per annum into grassroots football, double the current commitment of £52m (US$76m, €70.7m).

Crouch implied that the added money – which is coming as a result of the broadcasting deal the league signed worth £8.2bn (US$12bn, €11.1bn) for the three years from 2016 – would be used to fund new facilities and heart screening apparatus.

Experienced football coach Crouch said: “I’ve seen the poor changing rooms and facilities, and goalposts that are about to fall on people’s heads, and it’s really important the money we’re spending is going into the areas of real need across the whole country.”
RELATED STORIES
Sports strategy: Sport England’s Active People Survey to be replaced


Sport England’s Active People Survey will be scrapped in favour of research that explores different types of physical activity rather than just traditional outdoor sports.
Sports strategy: Sports Business Council to be established


A Sports Business Council will be established by the government in a bid to stimulate further growth and potentially shape policy in the sports sector.
Sports strategy: The key points at a glance


The government's wide-ranging sports strategy covers several bases within its 84-pages, from funding guidelines to defined outcomes. Sports Management strips the key information from the report.
Sports strategy: Industry reaction to new vision for sport and physical activity


The first government review on sport strategy in a decade included a number of initiatives which will have ramifications for the sport and physical activity sector.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
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Rainer Maelzer joins Therme Group as chief entertainment officer
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Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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