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NEWS
New boutique Alpine spa incorporates mountain plant extracts for après-ski pampering
POSTED 21 Dec 2015 . BY Jane Kitchen
Luxury Swiss resort Nira Alpina has collaborated with spa brand Pure Altitude to create a new 4,305sq ft (400sq m) on-site spa
Luxury Swiss resort Nira Alpina has collaborated with spa brand Pure Altitude to create a new 4,305sq ft (400sq m) on-site spa.

The Spa by Pure Altitude has five treatment rooms, including a relaxation room with coloured mood lighting, a steamroom, sauna and a whirlpool with an underwater relaxation bed. It features an extensive menu of ‘multi-sensorial’ treatments using mountain plant extracts with natural active ingredients, promoting total relaxation, recuperation and wellbeing for après-ski pampering.

Locally-sourced ingredients such as Edelweiss, essential oils, minerals and glacier water are incorporated in the Pure Altitude skincare range and treatments. Therapists perform signature massage treatments using hot stones, wooden sticks and linen bags filled with salt and mountain plants to help improve fatigue and replenish energy levels after a day on the slopes.

“We’re delighted to be working with this award-winning alpine spa brand,” said MPS Puri, CEO of Nira Hotels & Resorts.

“With 15 years' experience and a strong reputation in the industry, the Pure Altitude brand is a good fit with the Nira brand, offering product sincerity and dedication to guest experience.”
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
New boutique Alpine spa incorporates mountain plant extracts for après-ski pampering
POSTED 21 Dec 2015 . BY Jane Kitchen
Luxury Swiss resort Nira Alpina has collaborated with spa brand Pure Altitude to create a new 4,305sq ft (400sq m) on-site spa
Luxury Swiss resort Nira Alpina has collaborated with spa brand Pure Altitude to create a new 4,305sq ft (400sq m) on-site spa.

The Spa by Pure Altitude has five treatment rooms, including a relaxation room with coloured mood lighting, a steamroom, sauna and a whirlpool with an underwater relaxation bed. It features an extensive menu of ‘multi-sensorial’ treatments using mountain plant extracts with natural active ingredients, promoting total relaxation, recuperation and wellbeing for après-ski pampering.

Locally-sourced ingredients such as Edelweiss, essential oils, minerals and glacier water are incorporated in the Pure Altitude skincare range and treatments. Therapists perform signature massage treatments using hot stones, wooden sticks and linen bags filled with salt and mountain plants to help improve fatigue and replenish energy levels after a day on the slopes.

“We’re delighted to be working with this award-winning alpine spa brand,” said MPS Puri, CEO of Nira Hotels & Resorts.

“With 15 years' experience and a strong reputation in the industry, the Pure Altitude brand is a good fit with the Nira brand, offering product sincerity and dedication to guest experience.”
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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©Cybertrek 2026

ABOUT LEISURE MEDIA
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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