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NEWS
Sports strategy: Sport England’s Active People Survey to be replaced
POSTED 17 Dec 2015 . BY Matthew Campelli
Jennie Price said the strategy was 'a really important milestone for grassroots sport in England' Credit: Sport England
Sport England’s Active People Survey will be scrapped in favour of research that explores different types of physical activity rather than just traditional outdoor sports.

The Active Lives survey was revealed by the government’s sport strategy as the primary source of data the grassroots governing body will use to measure participation going forward. Activities such as cycling, dancing and walking are due to be measured under the new framework, which forms part of a move to eradicate the distinction between sport and broader physical activity, described by the Strategy as “unhelpful, outdated and irrelevant.”

As part of Sport England’s new remit, the research will measure the activity of individuals aged five and above. Next year both surveys will run concurrently, with Active Lives taking the place of the Active People Survey at the end of 2016.

Its methodology will be developed by the body alongside the Department of Culture, Media and Sport (DCMS) and Public Health England in the first part of 2016. Details of what will be measured, and funded, will be evident in Sport England’s 2016 strategy.

The new survey will use a ‘postal to web’ system, with respondents contacted first by post and then asked to fill out a survey online to deliver a “more balanced sample of respondents” and “ensure accurate geographic coverage”.

Although its remit has been expanded to cover the physical activity of individuals over five, outside of school, Sport England’s funding will remain largely flat.

Over the next parliament (2015-2020) the body will receive £1.4bn (US$2.1bn, €1.9bn) in exchequer and National Lottery money, while in the last parliament its was given £1.47bn (US$2.2bn, €2bn).

Sport England will also be tasked with setting out targets for increased physical activity of underrepresented groups by 2016 with the view of seeing a “step-change” engagement by 2020 and then 2025.

As part of the plans, the government will focus more investment to ensure those people taking part in sport and physical activity below the average levels – such as women, the disabled, those from lower socioeconomic groups and the elderly – were not “slipping into inactivity”.

“We will, in the future, prioritise work done to engage those who do sport less than the population as a whole,” said the report. “We will make most progress by focussing on particular sections of society that face common barriers to taking part.”

Following the publication of last week’s Active People Survey, Sport England chief executive Jennie Price told Sports Management about the importance of targeting certain groups after the success of it This Girl Can campaign.

Additionally, Sport England will create a new coaching strategy which will revise entry level qualifications with an emphasis on behaviour and attitudes and focus “expanding the diversity” of the coaching pool.

Price said the strategy was “a really important milestone for grassroots sport in England”.

“We welcome the government’s increased focus on using sport for social good, and are very much looking forward to developing more programmes and campaigns that tackle head on the issues that stop so many people being active,” she added.

“Our priority now is to work with a range of partners to develop our plans to put this strategy into practice. I’m committed to improving the way people experience sport and physical activity in this country.”

To see the full Sporting Future: A New Strategy for an Active Nation report, click here.
RELATED STORIES
  Sport England wants to focus on disabled and less-affluent after This Girl Can boosts female participation


Sport England is setting its sights on increased participation among the disabled and individuals from poorer backgrounds after its This Girl Can campaign helped spark a boost in female activity.
  Sport England uses behavioural theory to boost participation


Sport England is gearing up to launch programmes based on behavioural change theory in a bid to boost participation.
  Sport England sets sights on tackling inactivity with £5.4m investment


Schemes centred on overcoming physical inactivity across the country are to benefit from a £5.4m tranche of National Lottery funding from Sport England.
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NEWS
Sports strategy: Sport England’s Active People Survey to be replaced
POSTED 17 Dec 2015 . BY Matthew Campelli
Jennie Price said the strategy was 'a really important milestone for grassroots sport in England' Credit: Sport England
Sport England’s Active People Survey will be scrapped in favour of research that explores different types of physical activity rather than just traditional outdoor sports.

The Active Lives survey was revealed by the government’s sport strategy as the primary source of data the grassroots governing body will use to measure participation going forward. Activities such as cycling, dancing and walking are due to be measured under the new framework, which forms part of a move to eradicate the distinction between sport and broader physical activity, described by the Strategy as “unhelpful, outdated and irrelevant.”

As part of Sport England’s new remit, the research will measure the activity of individuals aged five and above. Next year both surveys will run concurrently, with Active Lives taking the place of the Active People Survey at the end of 2016.

Its methodology will be developed by the body alongside the Department of Culture, Media and Sport (DCMS) and Public Health England in the first part of 2016. Details of what will be measured, and funded, will be evident in Sport England’s 2016 strategy.

The new survey will use a ‘postal to web’ system, with respondents contacted first by post and then asked to fill out a survey online to deliver a “more balanced sample of respondents” and “ensure accurate geographic coverage”.

Although its remit has been expanded to cover the physical activity of individuals over five, outside of school, Sport England’s funding will remain largely flat.

Over the next parliament (2015-2020) the body will receive £1.4bn (US$2.1bn, €1.9bn) in exchequer and National Lottery money, while in the last parliament its was given £1.47bn (US$2.2bn, €2bn).

Sport England will also be tasked with setting out targets for increased physical activity of underrepresented groups by 2016 with the view of seeing a “step-change” engagement by 2020 and then 2025.

As part of the plans, the government will focus more investment to ensure those people taking part in sport and physical activity below the average levels – such as women, the disabled, those from lower socioeconomic groups and the elderly – were not “slipping into inactivity”.

“We will, in the future, prioritise work done to engage those who do sport less than the population as a whole,” said the report. “We will make most progress by focussing on particular sections of society that face common barriers to taking part.”

Following the publication of last week’s Active People Survey, Sport England chief executive Jennie Price told Sports Management about the importance of targeting certain groups after the success of it This Girl Can campaign.

Additionally, Sport England will create a new coaching strategy which will revise entry level qualifications with an emphasis on behaviour and attitudes and focus “expanding the diversity” of the coaching pool.

Price said the strategy was “a really important milestone for grassroots sport in England”.

“We welcome the government’s increased focus on using sport for social good, and are very much looking forward to developing more programmes and campaigns that tackle head on the issues that stop so many people being active,” she added.

“Our priority now is to work with a range of partners to develop our plans to put this strategy into practice. I’m committed to improving the way people experience sport and physical activity in this country.”

To see the full Sporting Future: A New Strategy for an Active Nation report, click here.
RELATED STORIES
Sport England wants to focus on disabled and less-affluent after This Girl Can boosts female participation


Sport England is setting its sights on increased participation among the disabled and individuals from poorer backgrounds after its This Girl Can campaign helped spark a boost in female activity.
Sport England uses behavioural theory to boost participation


Sport England is gearing up to launch programmes based on behavioural change theory in a bid to boost participation.
Sport England sets sights on tackling inactivity with £5.4m investment


Schemes centred on overcoming physical inactivity across the country are to benefit from a £5.4m tranche of National Lottery funding from Sport England.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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ATTRACTIONS HANDBOOK
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