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NEWS
Local leisure centres improve financial performace, despite austerity
POSTED 07 Sep 2015 . BY Kath Hudson
Public sector leisure still needs to do more to broaden participation
Local authority leisure centres, particularly those which are trust operated, are seeing remarkable improvements in financial efficiency, according to an annual report from Sport England’s National Benchmarking Service.

However, while the sector is doing well at attracting 20 to 59-year-old women and ethnic minorities, it is failing to increase participation among the lowest socio-economic groups, as well as people over 60, disabled people under 60 and 11 to 19-year-olds.

Martyn Allison, chair of Sport England’s quality scheme Quest, which is aligned to NBS, said given the austerity climate the sector is facing, the financial achievement should be celebrated. However, he did point out that financial performance should not be at the expense of increasing participation in hard to reach groups.

“Those sections of the community most likely to benefit from increased physical activity – namely children and young people, older people and poorer people – must not be squeezed out by middle-aged, middle-class and mid-to-high income people who are better able to maintain their engagement and access membership schemes,” he said. “Instead the industry must work together to find ways to use the commercial returns it is now seeing to better achieve social outcomes, which in turn will build a stronger argument for the continuation of investment.”

Delivered by Leisure-net Solutions, in partnership with the Sport Industry Research Centre at Sheffield Hallam University, the 2014 NBS report is based on data from 116 leisure centres and takes in 54 KPIS relating to access, financial performance, throughput, customer satisfaction and a Net Promoter Score.

The report revealed that even the least successful commercial contractors and trusts out-performed the best in-house operators. While the top performing 25 per cent of trust-managed facilities saw an average surplus of £52,845, and those managed by commercial contractors saw a surplus of £360,344, all of which is reinvested.
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Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Local leisure centres improve financial performace, despite austerity
POSTED 07 Sep 2015 . BY Kath Hudson
Public sector leisure still needs to do more to broaden participation
Local authority leisure centres, particularly those which are trust operated, are seeing remarkable improvements in financial efficiency, according to an annual report from Sport England’s National Benchmarking Service.

However, while the sector is doing well at attracting 20 to 59-year-old women and ethnic minorities, it is failing to increase participation among the lowest socio-economic groups, as well as people over 60, disabled people under 60 and 11 to 19-year-olds.

Martyn Allison, chair of Sport England’s quality scheme Quest, which is aligned to NBS, said given the austerity climate the sector is facing, the financial achievement should be celebrated. However, he did point out that financial performance should not be at the expense of increasing participation in hard to reach groups.

“Those sections of the community most likely to benefit from increased physical activity – namely children and young people, older people and poorer people – must not be squeezed out by middle-aged, middle-class and mid-to-high income people who are better able to maintain their engagement and access membership schemes,” he said. “Instead the industry must work together to find ways to use the commercial returns it is now seeing to better achieve social outcomes, which in turn will build a stronger argument for the continuation of investment.”

Delivered by Leisure-net Solutions, in partnership with the Sport Industry Research Centre at Sheffield Hallam University, the 2014 NBS report is based on data from 116 leisure centres and takes in 54 KPIS relating to access, financial performance, throughput, customer satisfaction and a Net Promoter Score.

The report revealed that even the least successful commercial contractors and trusts out-performed the best in-house operators. While the top performing 25 per cent of trust-managed facilities saw an average surplus of £52,845, and those managed by commercial contractors saw a surplus of £360,344, all of which is reinvested.
RELATED STORIES
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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