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NEWS
TEA SATE Academy Day coming to Milan Expo in September
POSTED 13 Aug 2015 . BY Tom Anstey
The event will be held at the UK Pavilion Credit: British Embassy
The Themed Entertainment Association (TEA) is holding another of its SATE (Storytelling, Architecture, Technology, Experience) Academy Days in September, this time hosted at the 2015 Milan Expo.

Taking place at the Expo’s UK Pavilion, the event – which is hosted and sponsored by UK Trade & Investment – will provide attendees with insight into how Expos are created.

Taking place between 9-10 September, the event’s first day will be free of charge to TEA members. The day-long event on 9 September will be held at the Palazzo Guireconsulti in central Milan and includes participants such as Sir Tim Smit, creator of the Eden Project, and Peter Florence, developer of the first Hay Festival.

The next day’s member-only event costs €50 (US$54, £36) and provides VIP entry to Expo 2015, with talks from a number of TEA members who have worked not only on this year’s Expo but also have a history in previous projects.

To book, click here.

RELATED STORIES
  TEA to host SATE Academy Day at Europa Park in June


The Themed Entertainment Association’s (TEA) Europe and Middle East Division will hold a SATE (Storytelling, Architecture, Technology, Experience) Academy Day in June hosted at Germany’s Europa Park.
  TEA Academy Day to take place in Tivoli Gardens next week


The Themed Entertainment Association’s (TEA) latest SATE Academy Day is set to take place on Thursday and Friday of next week, when the event – free to attend for TEA members – travels to Tivoli Gardens in Copenhagen, Denmark.
  Birket Engineering's Steve Birket set for TEA presidency


The Themed Entertainment Association (TEA) president Christine Kerr will be replaced by director of Birket Engineering Steve Birket when she steps down in November after serving a full term.
  TEA opens nominations for annual attractions awards


The Themed Entertainment Association (TEA) has opened nominations for the annual Thea Awards, which recognise excellence in the creation of outstanding visitor experiences, attractions, exhibits and places worldwide.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
TEA SATE Academy Day coming to Milan Expo in September
POSTED 13 Aug 2015 . BY Tom Anstey
The event will be held at the UK Pavilion Credit: British Embassy
The Themed Entertainment Association (TEA) is holding another of its SATE (Storytelling, Architecture, Technology, Experience) Academy Days in September, this time hosted at the 2015 Milan Expo.

Taking place at the Expo’s UK Pavilion, the event – which is hosted and sponsored by UK Trade & Investment – will provide attendees with insight into how Expos are created.

Taking place between 9-10 September, the event’s first day will be free of charge to TEA members. The day-long event on 9 September will be held at the Palazzo Guireconsulti in central Milan and includes participants such as Sir Tim Smit, creator of the Eden Project, and Peter Florence, developer of the first Hay Festival.

The next day’s member-only event costs €50 (US$54, £36) and provides VIP entry to Expo 2015, with talks from a number of TEA members who have worked not only on this year’s Expo but also have a history in previous projects.

To book, click here.

RELATED STORIES
TEA to host SATE Academy Day at Europa Park in June


The Themed Entertainment Association’s (TEA) Europe and Middle East Division will hold a SATE (Storytelling, Architecture, Technology, Experience) Academy Day in June hosted at Germany’s Europa Park.
TEA Academy Day to take place in Tivoli Gardens next week


The Themed Entertainment Association’s (TEA) latest SATE Academy Day is set to take place on Thursday and Friday of next week, when the event – free to attend for TEA members – travels to Tivoli Gardens in Copenhagen, Denmark.
Birket Engineering's Steve Birket set for TEA presidency


The Themed Entertainment Association (TEA) president Christine Kerr will be replaced by director of Birket Engineering Steve Birket when she steps down in November after serving a full term.
TEA opens nominations for annual attractions awards


The Themed Entertainment Association (TEA) has opened nominations for the annual Thea Awards, which recognise excellence in the creation of outstanding visitor experiences, attractions, exhibits and places worldwide.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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