Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Launch of food-themed Milan Expo 2015 offers an architectural feast
POSTED 01 May 2015 . BY Jak Phillips
Italy hopes the six-month fair will attract some 20 million visitors
Inspirational concepts from some of the world’s leading designers have gone on show today as Milan Expo 2015 opens to the public.

Foster + Partners, Daniel Libeskind and Biber Architects are among the heavyweight architects and designers who have been enlisted to bring the Expo to life – with more than 10 million tickets already sold for the six-month event.

The global commercial fair is the second to be held in Milan and has been five years in the making. Under the theme feeding the planet, energy for life, the 2015 Expo brings together more than 145 countries to showcase 54 national pavilions that embrace technology, innovation, culture, traditions and creativity and how they relate to food and diet.

Masterplanned by a team consisting of Jacques Herzog, Mark Rylander, Ricky Burdett, Stefano Boeri, and William McDonough, each pavilion ranges from 400sq m (4,305sq ft) to 6,000sq m (64,583 sq ft), with around 50 per cent of the Expo area occupied by pavilions. 35 per cent of the area is dedicated to external space, while 15 per cent comprises a green perimeter around the expo site. In addition, the site includes a large artificial lake surrounded by 20 pavilions representing each of the Italian regions, a 12,000-seat amphitheatre and a 6,000 seat auditorium.

Each pavilion for each country has been worked on by different architectural teams. Some of the biggest and most interesting include:

• European Pavilion - BRC Imagination
• UAE - Foster + Partners
• China - Daniel Libeskind/Studio Link-Arc
• Italy - Nemesi & Partners
• US - Biber Architects
• UK - Wolfgang Buttress
• Azerbaijan - Simmetrico Network
• Slovenia - SoNo Arhitekti
• Israel - Knafo Klimor-Design
• Czech Republic - Chybik + Kristof
• Spain - b720
• Vietnam - Vo Trong Nghai
• Austria - team.breathe.austria
• Thailand - The Office of Bangkok Architects (OBA)
• Iran - Naqsh,E,Jahan-Pars (NJP)

In addition, architect Carlo Ratti has supervised Expo's Future Food District, with the aim to explain how the food chain will evolve by extensively implementing IT to food conservation, distribution, purchasing and consumption. Davide Rampello is supervising Pavilion Zero, which has been designed to introduce visitors to the site.

The Expo kicks-off today (1 May) and runs through to the end of October. The expo will also be the first place to offer a sneak peek at the upcoming World Expo Museum, which debuts in May 2016.
Wolfgang Buttress and BDP designed the UK pavilion for the 2015 expo
A view from inside the Hive, designed by Wolfgang Buttress and BDP for the UK pavilion Credit: @WButtress
PROJECT PROFILE:

Milan Expo 2015
The team behind the upcoming Milan Expo is putting the finishing touches to the world fair before its debut in May. Masterplaned by a team consisting of Jacques Herzog, Mark Rylander, Ricky Burdett, Stefano Boeri, and William McDonough, each pavillion will range from 400sq m (4,305sq ft) to 6,000sq m (64,583 sq ft), with around 50 per cent of the Expo area occupied by pavilions. 35 per cent of the area is dedicated to external space, while 15 per cent comprises a green perimeter around the expo site. In addition, the site will include a large artificial lake surrounded by 20 pavilions representing each of the Italian regions, a 12,000-seat amphitheatre and a 6,000 seat auditorium. Pavilion design: Azerbaijan - Simmetrico Network Slovenia - SoNo Arhitekti Israel - Knafo Klimor-Design Czech Republic - Chybik + Kristof Spain - b720 US - Biber Architects Vietnam - Vo Trong Nghai China - Daniel Libeskind/Studio Link-Arc Italy - Nemesi & Partners Austria - team.breathe.austria UK - Wolfgang Buttress Thailand - The Office of Bangkok Architects (OBA) Iran - Naqsh,E,Jahan-Pars (NJP) UAE - Foster + Partners

Location: Italy

RELATED STORIES
  Buttress and BDP's Hive pavilion generates buzz ahead of Milan Expo


Exploring the crucial role of a bee colony in the global ecosystem, artist Wolfgang Buttress and architects BDP have created a hive structure to serve as the centrepiece of the UK’s pavilion at the upcoming Milan Expo.
  Finishing touches for Milan Expo site ahead of May opening


The team behind the upcoming Milan Expo is putting the finishing touches to the world fair before its debut in May.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Launch of food-themed Milan Expo 2015 offers an architectural feast
POSTED 01 May 2015 . BY Jak Phillips
Italy hopes the six-month fair will attract some 20 million visitors
Inspirational concepts from some of the world’s leading designers have gone on show today as Milan Expo 2015 opens to the public.

Foster + Partners, Daniel Libeskind and Biber Architects are among the heavyweight architects and designers who have been enlisted to bring the Expo to life – with more than 10 million tickets already sold for the six-month event.

The global commercial fair is the second to be held in Milan and has been five years in the making. Under the theme feeding the planet, energy for life, the 2015 Expo brings together more than 145 countries to showcase 54 national pavilions that embrace technology, innovation, culture, traditions and creativity and how they relate to food and diet.

Masterplanned by a team consisting of Jacques Herzog, Mark Rylander, Ricky Burdett, Stefano Boeri, and William McDonough, each pavilion ranges from 400sq m (4,305sq ft) to 6,000sq m (64,583 sq ft), with around 50 per cent of the Expo area occupied by pavilions. 35 per cent of the area is dedicated to external space, while 15 per cent comprises a green perimeter around the expo site. In addition, the site includes a large artificial lake surrounded by 20 pavilions representing each of the Italian regions, a 12,000-seat amphitheatre and a 6,000 seat auditorium.

Each pavilion for each country has been worked on by different architectural teams. Some of the biggest and most interesting include:

• European Pavilion - BRC Imagination
• UAE - Foster + Partners
• China - Daniel Libeskind/Studio Link-Arc
• Italy - Nemesi & Partners
• US - Biber Architects
• UK - Wolfgang Buttress
• Azerbaijan - Simmetrico Network
• Slovenia - SoNo Arhitekti
• Israel - Knafo Klimor-Design
• Czech Republic - Chybik + Kristof
• Spain - b720
• Vietnam - Vo Trong Nghai
• Austria - team.breathe.austria
• Thailand - The Office of Bangkok Architects (OBA)
• Iran - Naqsh,E,Jahan-Pars (NJP)

In addition, architect Carlo Ratti has supervised Expo's Future Food District, with the aim to explain how the food chain will evolve by extensively implementing IT to food conservation, distribution, purchasing and consumption. Davide Rampello is supervising Pavilion Zero, which has been designed to introduce visitors to the site.

The Expo kicks-off today (1 May) and runs through to the end of October. The expo will also be the first place to offer a sneak peek at the upcoming World Expo Museum, which debuts in May 2016.
Wolfgang Buttress and BDP designed the UK pavilion for the 2015 expo
A view from inside the Hive, designed by Wolfgang Buttress and BDP for the UK pavilion Credit: @WButtress
RELATED STORIES
Buttress and BDP's Hive pavilion generates buzz ahead of Milan Expo


Exploring the crucial role of a bee colony in the global ecosystem, artist Wolfgang Buttress and architects BDP have created a hive structure to serve as the centrepiece of the UK’s pavilion at the upcoming Milan Expo.
Finishing touches for Milan Expo site ahead of May opening


The team behind the upcoming Milan Expo is putting the finishing touches to the world fair before its debut in May.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS