Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Pier pressure ramped up as 3 teams vie for St. Petersburg project
POSTED 15 Apr 2015 . BY Jason Holland
An inverted pyramid tops off the multi-layer design from St. Pete Design Group
Three finalists have emerged in the competition to reimagine the St. Petersburg Pier in Florida, US.

Designs from Alfonso Architects, St. Pete Design Group and Rogers Partners Architects + Urban Designers made the cut following the latest meeting of the City of St. Petersburg’s Pier Selection Committee, in which four other concepts were eliminated.

Alfonso Architects’ ‘ALMA’ design features open air floors and a 150ft (45.7m) high observation room, providing views of St. Petersburg and the surrounding bay.

It is divided into four zones and features a pedestrian promenade and fishing pier, a park with a vertical interactive water feature, a 300-seat restaurant on the water’s edge, gardens, and a ballroom with a band shell that can be utilised as an event space.



Central to ‘Destination St. Pete Pier’, designed by the St. Pete Design Group, is an inverted glass pyramid. At the top of its multi-layered deck concept is an observation room, with other attractions including an enhanced spa beach, fishing deck and bait shop, a children's zone, and multiple indoor and outdoor spaces for community gatherings.

St. Pete Design Group said there was also an interior space suitable for a marine discovery centre, museum or other tenant.



The third concept, ‘The Pier Park’ from Rogers Partners Architects + Urban Designers, is intended to be a flexible-use hub of activity along the entire 1,380ft (420.6m) length of the pier. The proposal envisages a collection of smaller experiences for tourists and the local community rather than offering a single destination at the pier head, so creating a “true bay-side city experience”.



An initial public meeting will be held by the Pier Selection Committee on 23 April, when finalists will provide further presentations and clarifications on their designs. This will be followed by a second meeting later that day to rank the shortlisted teams.

A final contract is expected to be approved in late May or early June. Once a concept is selected, the City of St. Petersburg will work with the winning team on a final design.
The Pier Park from Rogers Partners Architects + Urban Designers would create a multitude of experiences
ALMA, from Alfonso Architects, is organised in an east-west urban sequence distinguished by four clear zones
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Pier pressure ramped up as 3 teams vie for St. Petersburg project
POSTED 15 Apr 2015 . BY Jason Holland
An inverted pyramid tops off the multi-layer design from St. Pete Design Group
Three finalists have emerged in the competition to reimagine the St. Petersburg Pier in Florida, US.

Designs from Alfonso Architects, St. Pete Design Group and Rogers Partners Architects + Urban Designers made the cut following the latest meeting of the City of St. Petersburg’s Pier Selection Committee, in which four other concepts were eliminated.

Alfonso Architects’ ‘ALMA’ design features open air floors and a 150ft (45.7m) high observation room, providing views of St. Petersburg and the surrounding bay.

It is divided into four zones and features a pedestrian promenade and fishing pier, a park with a vertical interactive water feature, a 300-seat restaurant on the water’s edge, gardens, and a ballroom with a band shell that can be utilised as an event space.



Central to ‘Destination St. Pete Pier’, designed by the St. Pete Design Group, is an inverted glass pyramid. At the top of its multi-layered deck concept is an observation room, with other attractions including an enhanced spa beach, fishing deck and bait shop, a children's zone, and multiple indoor and outdoor spaces for community gatherings.

St. Pete Design Group said there was also an interior space suitable for a marine discovery centre, museum or other tenant.



The third concept, ‘The Pier Park’ from Rogers Partners Architects + Urban Designers, is intended to be a flexible-use hub of activity along the entire 1,380ft (420.6m) length of the pier. The proposal envisages a collection of smaller experiences for tourists and the local community rather than offering a single destination at the pier head, so creating a “true bay-side city experience”.



An initial public meeting will be held by the Pier Selection Committee on 23 April, when finalists will provide further presentations and clarifications on their designs. This will be followed by a second meeting later that day to rank the shortlisted teams.

A final contract is expected to be approved in late May or early June. Once a concept is selected, the City of St. Petersburg will work with the winning team on a final design.
The Pier Park from Rogers Partners Architects + Urban Designers would create a multitude of experiences
ALMA, from Alfonso Architects, is organised in an east-west urban sequence distinguished by four clear zones
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS