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NEWS
WORLD EXCLUSIVE: Juice Architects' Paul Newman talks about designing the Swansea tidal lagoon visitor centre
POSTED 20 Mar 2015 . BY Katie Buckley
The visitor centre at the Swansea tidal lagoon would be an icon for the project Credit: Juice Architects
Following the announcement this week that negotiations have begun for the funding of the £1bn (€1.3bn $1.42bn) Swansea tidal lagoon project in Wales, UK, CLAD speaks exclusively to Paul Newman, principal of Juice Architects, the firm behind the project's iconic visitor attraction.

"The Tidal Lagoon is an extraordinarily important development and I am delighted the Visitor Centre has become the iconic symbol of this pioneering project” said Newman.

“I am confident that the government will grant permission and very much look forward to the day the Visitor Centre is open to the public for their enjoyment and education."

The offshore visitor centre will be constructed 3.5km (2.1miles) from shore, meaning it must be able to withstand extreme elements, with the need to respond to the environment and remain usable in the harshest of conditions.

The design is based on oysters, with the structure offering the appearance of a series of shells, creating an internal area from a range of overlapping forms that envelope interconnecting spaces.

Newman says the design it is very representative of the project's goals: “Behind the imagery however, is a beautifully crafted exhibition and leisure space to explain the story of the lagoon, its construction, how the energy is captured and the benefits of this renewable energy source,” he said.

“The exhibitions will be interactive, fun and educational, as well as explaining the culture of the local area. It will focus strongly on the natural environment and how we should respect and live in harmony with our world.”

When asked about the UK's Chancellor of the Exchequer, George Osborne's announcement of negotiations for the project, Newman said it's a ‘“tremendous boost that shows the Governments’ support”

Despite the UK's looming general election, a Development Control Order is due around 10 June 2015. The project will move forward if the order is granted.

“The visitor centre is an integral part of the project and I hope it will be a place of wonder and reflection for all," added Newman. "We're looking forward to starting the next stage of the design.”

Visitor Centre specifications:

• Where: 3.5km offshore in the Severn Estuary, Swansea Bay, UK

• Materials: Concrete proposed for structural frame and main building element of shells; Plaster to be used internally; High levels of insulation throughout; Timber structural soffit for upper gallery roof; External glazing, glass with solar performance and heat retaining qualities

• Landscape: Structure to sit on a man made ‘island platform’, designed with characteristic rock pools, an element that will visually link an internal ‘touch pool’ with the outside

• Project team: Juice Architects; Evolve; LDA; Atkins Global; Costain
A concept sketch of visitor centre Credit: Juice Architects
PROJECT PROFILE:

Tidal lagoon Swansea
In chancellor George Osbourne’s final budget before the UK general election, it was announced that negotiations are ‘opening’ for the £1bn (€1.3bn $1.42bn) Swansea tidal lagoon project in Wales. As part of the masterplan, the lagoon would feature an international watersport centre and oyster hatchery, designed by FaulknerBrowns, upping Swansea’s leisure offerings significantly. A visitor centre is also part of the development. Designed by Juice Architects, situated at the end of the lagoons seawall, the project will include exhibition space, a lecture theatre, a cafe and educational facilities.

Location: Swansea , United Kingdom
Size: £1bn

RELATED STORIES
  Budget 2015: Negotiations opening for tidal lagoon Swansea


In chancellor George Osbourne’s final budget before the UK general election, it was announced that negotiations are ‘opening’ for the £1bn (€1.3bn $1.42bn) Swansea tidal lagoon project in Wales.
  Plans unveiled for Swansea Bay watersport centre and oyster hatchery


Swansea Bay could soon boast a tidal lagoon featuring an international watersport centre and oyster hatchery as part of radical redevelopment plans.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
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Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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NEWS
WORLD EXCLUSIVE: Juice Architects' Paul Newman talks about designing the Swansea tidal lagoon visitor centre
POSTED 20 Mar 2015 . BY Katie Buckley
The visitor centre at the Swansea tidal lagoon would be an icon for the project Credit: Juice Architects
Following the announcement this week that negotiations have begun for the funding of the £1bn (€1.3bn $1.42bn) Swansea tidal lagoon project in Wales, UK, CLAD speaks exclusively to Paul Newman, principal of Juice Architects, the firm behind the project's iconic visitor attraction.

"The Tidal Lagoon is an extraordinarily important development and I am delighted the Visitor Centre has become the iconic symbol of this pioneering project” said Newman.

“I am confident that the government will grant permission and very much look forward to the day the Visitor Centre is open to the public for their enjoyment and education."

The offshore visitor centre will be constructed 3.5km (2.1miles) from shore, meaning it must be able to withstand extreme elements, with the need to respond to the environment and remain usable in the harshest of conditions.

The design is based on oysters, with the structure offering the appearance of a series of shells, creating an internal area from a range of overlapping forms that envelope interconnecting spaces.

Newman says the design it is very representative of the project's goals: “Behind the imagery however, is a beautifully crafted exhibition and leisure space to explain the story of the lagoon, its construction, how the energy is captured and the benefits of this renewable energy source,” he said.

“The exhibitions will be interactive, fun and educational, as well as explaining the culture of the local area. It will focus strongly on the natural environment and how we should respect and live in harmony with our world.”

When asked about the UK's Chancellor of the Exchequer, George Osborne's announcement of negotiations for the project, Newman said it's a ‘“tremendous boost that shows the Governments’ support”

Despite the UK's looming general election, a Development Control Order is due around 10 June 2015. The project will move forward if the order is granted.

“The visitor centre is an integral part of the project and I hope it will be a place of wonder and reflection for all," added Newman. "We're looking forward to starting the next stage of the design.”

Visitor Centre specifications:

• Where: 3.5km offshore in the Severn Estuary, Swansea Bay, UK

• Materials: Concrete proposed for structural frame and main building element of shells; Plaster to be used internally; High levels of insulation throughout; Timber structural soffit for upper gallery roof; External glazing, glass with solar performance and heat retaining qualities

• Landscape: Structure to sit on a man made ‘island platform’, designed with characteristic rock pools, an element that will visually link an internal ‘touch pool’ with the outside

• Project team: Juice Architects; Evolve; LDA; Atkins Global; Costain
A concept sketch of visitor centre Credit: Juice Architects
RELATED STORIES
Budget 2015: Negotiations opening for tidal lagoon Swansea


In chancellor George Osbourne’s final budget before the UK general election, it was announced that negotiations are ‘opening’ for the £1bn (€1.3bn $1.42bn) Swansea tidal lagoon project in Wales.
Plans unveiled for Swansea Bay watersport centre and oyster hatchery


Swansea Bay could soon boast a tidal lagoon featuring an international watersport centre and oyster hatchery as part of radical redevelopment plans.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS