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NEWS
Dreamland UK attraction to avenge decade of decay with 2015 relaunch
POSTED 09 Oct 2014 . BY Katie Buckley
Eddie Kemsley, director of Dreamland Margate, explains the vision for the attraction's future at a press conference in London Credit: Alice Davis
After 11 years of campaigning, Margate's community can finally believe the fight to save Dreamland is won. The historic seaside attraction has been closed for 10 years and fallen into a derelict state. But Dreamland, in Kent, UK, has announced today it expects to reopen its doors by summer 2015.

Thanks to the relentless Save Dreamland campaign, the site has survived everything from arson attacks to the threat of being destroyed by developers.

"Dreamland was the heartbeat of Margate," said Eddie Kemsley, director at Dreamland Margate. "It had 2.5 million visitors per year in the 1960s and there's no one in Margate who doesn't have memories of the place."

The huge refurbishment required is being undertaken by Hemingway Design, known for their vintage, fun-loving style and socially conscious approach to design. Discussing the firm's plans for Dreamland Margate, founder Wayne Hemingway emphasised the importance of the seaside town itself. "It's British, it's evocative," he said. "It's not like you're being squeezed by big business. Margate is full of energy and it's going to happen."

According to Kemsley, the reinvention of the attraction, costing £18m (€22.9m, US$29.1m) in the first phase, will be "something the attractions sector has not seen before."

The Hemingway design team is preserving and restoring as much as they can, while upcycling traditional rides and amusement park decoration sourced from places like Blackpool Pleasure Beach. It won't be a remake of the original though. "We're making heritage current," said Hemingway. "It's going to feel fresh and of the now."

Dreamland has had a turbulent time since its heyday in the 1960s and 70s, when Margate attracted bands like the Who and the Rolling Stones and London's youthful hipsters. The 1980s saw a downturn in tourism and Dreamland began to fade.

In recent years, Margate has grown into a trendy, cultural destination, thanks in part to the opening of the Turner Contemporary in 2011, but mostly due to its blossoming creative community.

This article was written by Attractions Management managing editor Alice Davis
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NEWS
Dreamland UK attraction to avenge decade of decay with 2015 relaunch
POSTED 09 Oct 2014 . BY Katie Buckley
Eddie Kemsley, director of Dreamland Margate, explains the vision for the attraction's future at a press conference in London Credit: Alice Davis
After 11 years of campaigning, Margate's community can finally believe the fight to save Dreamland is won. The historic seaside attraction has been closed for 10 years and fallen into a derelict state. But Dreamland, in Kent, UK, has announced today it expects to reopen its doors by summer 2015.

Thanks to the relentless Save Dreamland campaign, the site has survived everything from arson attacks to the threat of being destroyed by developers.

"Dreamland was the heartbeat of Margate," said Eddie Kemsley, director at Dreamland Margate. "It had 2.5 million visitors per year in the 1960s and there's no one in Margate who doesn't have memories of the place."

The huge refurbishment required is being undertaken by Hemingway Design, known for their vintage, fun-loving style and socially conscious approach to design. Discussing the firm's plans for Dreamland Margate, founder Wayne Hemingway emphasised the importance of the seaside town itself. "It's British, it's evocative," he said. "It's not like you're being squeezed by big business. Margate is full of energy and it's going to happen."

According to Kemsley, the reinvention of the attraction, costing £18m (€22.9m, US$29.1m) in the first phase, will be "something the attractions sector has not seen before."

The Hemingway design team is preserving and restoring as much as they can, while upcycling traditional rides and amusement park decoration sourced from places like Blackpool Pleasure Beach. It won't be a remake of the original though. "We're making heritage current," said Hemingway. "It's going to feel fresh and of the now."

Dreamland has had a turbulent time since its heyday in the 1960s and 70s, when Margate attracted bands like the Who and the Rolling Stones and London's youthful hipsters. The 1980s saw a downturn in tourism and Dreamland began to fade.

In recent years, Margate has grown into a trendy, cultural destination, thanks in part to the opening of the Turner Contemporary in 2011, but mostly due to its blossoming creative community.

This article was written by Attractions Management managing editor Alice Davis
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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