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NEWS
Oprah donates £7,6m to new African American museum
POSTED 18 Jun 2013 . BY Miguel de Sousa
Media mogul Oprah Winfrey has donated US$12m (£7,6m) to the Smithsonian's National Museum of African American History and Culture, which is currently under construction in Washington D.C.

Half of the building's US$500m (£319m) price tag is being funded by the government, while the remaining half is being raised by the museum.

Winfrey's donation is the largest received to date and in recognition, the museum's 350-seat theatre will be named the Oprah Winfrey Theatre.

Created in 2003 by an Act of Congress, the museum was established as part of the Smithsonian Institution. The building is being built on a five-acre (two hectare) site on Constitution Avenue between the Washington Monument and the Smithsonian National Museum of American History. It is the Smithsonian's 19th museum and will be the only national museum devoted exclusively to the documentation of African American life, art, history and culture.

A collaboration of four firms make up the architectural team responsible for the design of the building. They include the Freelon Group, Adjaye Associates, Davis Brody Bond and the SmithGroup.

The primary architectural idea for the museum was derived from the classical tripartite column with its base, shaft and capital. The architectural team elaborated further: "In Yoruban art and architecture, the column or wooden post was usually crafted with a capital resembling a crown. This crown or corona form is the central idea which has driven the design of the museum. The bronze corona also reflects an African American presence that is a permanent part of the American landscape."

The building is expected to open in late 2015.
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Jobs    News   Products   Magazine   Subscribe
NEWS
Oprah donates £7,6m to new African American museum
POSTED 18 Jun 2013 . BY Miguel de Sousa
Media mogul Oprah Winfrey has donated US$12m (£7,6m) to the Smithsonian's National Museum of African American History and Culture, which is currently under construction in Washington D.C.

Half of the building's US$500m (£319m) price tag is being funded by the government, while the remaining half is being raised by the museum.

Winfrey's donation is the largest received to date and in recognition, the museum's 350-seat theatre will be named the Oprah Winfrey Theatre.

Created in 2003 by an Act of Congress, the museum was established as part of the Smithsonian Institution. The building is being built on a five-acre (two hectare) site on Constitution Avenue between the Washington Monument and the Smithsonian National Museum of American History. It is the Smithsonian's 19th museum and will be the only national museum devoted exclusively to the documentation of African American life, art, history and culture.

A collaboration of four firms make up the architectural team responsible for the design of the building. They include the Freelon Group, Adjaye Associates, Davis Brody Bond and the SmithGroup.

The primary architectural idea for the museum was derived from the classical tripartite column with its base, shaft and capital. The architectural team elaborated further: "In Yoruban art and architecture, the column or wooden post was usually crafted with a capital resembling a crown. This crown or corona form is the central idea which has driven the design of the museum. The bronze corona also reflects an African American presence that is a permanent part of the American landscape."

The building is expected to open in late 2015.
RELATED STORIES
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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