Abigail Harris talks to a number of operators about how they are wowing customers with their changing rooms, from low budget local authority sites to high-end luxury boutiques
By Abigail Harris | Published in Health Club Management 2015 issue 5
INDUSTRIAL LUXE Giles Dean, co-founder, 1Rebel Site: 1Rebel St Mary Axe, London Supplier: Craftsman Lockers “The copper and silver surfacing sets a shining tone to the changing room lockers at our vibrant gym, which opened in the shadow of the gherkin in the City of London in January this year.
“Our boutiques are built with a balance of beauty and function, with engineered layouts designed to inspire and motivate. Intrinsic to that vision are the changing rooms – we’re in no doubt about their importance. Their quality and size represent a major selling point. They’re fully stocked with top-end grooming and skincare products and feature vintage barbers’ chairs, unlimited towels, hair straighteners and charging sockets for mobile phones – not to mention the suspended glass panels in the showers and the hand shower attachments made from fire hoses. The club is designed to create an industrial luxe ambience, so we didn’t want our lockers to have a typical veneer-type finish. The metals suit and complement the overall feel we’re seeking to achieve.”
photos: www.smdphotography.co.uk
1Rebel has created an ‘industrial luxe’ finish
LOW COST, HIGH QUALITY Winston Higham, Head of Leisure, Sports Direct Fitness Site: Sports Direct Fitness Aintree Supplier: Fit Interiors, distributed by Gymkit UK “We don’t believe low-cost should mean low quality. There are key areas of our club design and fit-out where we were not prepared to compromise – touchpoints where we believe members will notice extra attention to detail and investment. We wanted to make a statement in our changing rooms, offering high quality facilities in spite of low membership fees.
“We chose Italian locker manufacturer Fit Interiors. Quality and durability are as important to us as the design, as we want our clubs to stand up to the high usage levels and still look good five years on.
“We chose the Fit Interiors padlock locking system for maintenance-free locking, and a large number of lockers are full-length ‘L’ shape in design. There’s feature lighting and plenty of space to create a feeling of luxury and quality.”
photos: Chris Hickney
The club now offers a large number of full-length L-shaped lockers
photos: Chris Hickney
The club now offers a large number of full-length L-shaped lockers
SEAMLESS TRANSITION Mike Baden, CEO, Impulse Leisure Site: Chanctonbury Leisure Centre, West Sussex Suppliers: Central, Cubicle Systems, Horne, Dalesauna “The brief at our Chanctonbury centre was to create a high-end changing experience, with the feel of an exclusive private club, as part of a £740,000 redevelopment of the leisure centre. The whole project was completed in December 2014.
“We opted for premium finishes in order to meet the expectations of our local demographic and to ensure that the 63sq m (679sq ft) changing rooms were in keeping with the rest of the centre, which has been redeveloped to provide a first-class customer experience. This includes an adjacent health suite, featuring a sauna and a steamroom, which also acts as an interchangeable salt room.
“Gone are the days when basic, functional changing rooms were enough to meet members’ needs. Customer expectations have risen and members now expect – and deserve – much more for their money. We worked closely with design company Central to create a clean, open, spacious and welcoming changing environment – a seamless transition from reception to changing to health suite, and a place where our members would want to spend time.”
The brief was to create a high-end changing experience
The brief was to create a high-end changing experience
MODERN STYLE Dominic Stow, CEO, Limehouse Marina Elite Site: Limehouse Marina Elite Fitness Health Club, London Supplier: Safe Space Lockers “Our luxury fitness centre, based in London’s tranquil Limehouse Marina with the iconic Canary Wharf as its backdrop, opened in December 2014 and has been designed with an urban chic feel.
“We’ve created a stunning environment from the fitness areas through to the changing rooms, where the white, high-gloss two-tier bespoke lockers from Safe Space Lockers have been fitted with the Ojmar OCS digital lock for ease and extra security.
“We wanted to create a fresh, modern and stylish look and this continues with the vanity units, used towel cabinet, cubicles and wardrobes, which are all finished in high-gloss white.
“The quality finish of every detail helps reinforce the club’s high-end status, from the Corian surfaces to the clever use of uplighting, giving a soft edge.”
White, high-gloss two-tier bespoke lockers from Safe Space Lockers
White, high-gloss two-tier bespoke lockers from Safe Space Lockers
FAMILY FRIENDLY Keith Nicholls, Leisure Operations Manager, Rhondda Cynon Taf County Borough Council Site: Llantrisant Leisure Centre Supplier: Createability “The transformation of the changing rooms at Llantrisant Leisure Centre – from old and tired to modern and fresh – is astonishing, particularly when you factor in the tight budget. Createability won a Federation of Master Builders Award (FMB) for the recent £3m redevelopment.
“A new open, airy family changing village – with disabled, family, double and single cubicles – has replaced the outmoded single-sex changing, with additional space created by removing the tired health suite as well as a series of corridors that weren’t needed.
“This enabled us to include a bank of private shower cubicles, unusual for a leisure centre. Water-saving measures include taps that switch off automatically, showers that reduce water output by 50 per cent, and toilet cisterns that require less water. Underfloor heating keeps tiles drier and easier to clean. Finishes mirror the new dry-side changing and are robust enough to meet the rigours of public use.”
The changing facilities at the centre were outmoded
While the new area is much more spacious and modern
COMPANY PROFILES
Alterface
Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
instantprint
We’re a Yorkshire-based online printer, founded
in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb
Clip ‘n Climb currently offers facility owners and
investors more than 40 colourful and unique
Cha [more...]
Taylor Made Designs
Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Abigail Harris talks to a number of operators about how they are wowing customers with their changing rooms, from low budget local authority sites to high-end luxury boutiques
By Abigail Harris | Published in Health Club Management 2015 issue 5
INDUSTRIAL LUXE Giles Dean, co-founder, 1Rebel Site: 1Rebel St Mary Axe, London Supplier: Craftsman Lockers “The copper and silver surfacing sets a shining tone to the changing room lockers at our vibrant gym, which opened in the shadow of the gherkin in the City of London in January this year.
“Our boutiques are built with a balance of beauty and function, with engineered layouts designed to inspire and motivate. Intrinsic to that vision are the changing rooms – we’re in no doubt about their importance. Their quality and size represent a major selling point. They’re fully stocked with top-end grooming and skincare products and feature vintage barbers’ chairs, unlimited towels, hair straighteners and charging sockets for mobile phones – not to mention the suspended glass panels in the showers and the hand shower attachments made from fire hoses. The club is designed to create an industrial luxe ambience, so we didn’t want our lockers to have a typical veneer-type finish. The metals suit and complement the overall feel we’re seeking to achieve.”
photos: www.smdphotography.co.uk
1Rebel has created an ‘industrial luxe’ finish
LOW COST, HIGH QUALITY Winston Higham, Head of Leisure, Sports Direct Fitness Site: Sports Direct Fitness Aintree Supplier: Fit Interiors, distributed by Gymkit UK “We don’t believe low-cost should mean low quality. There are key areas of our club design and fit-out where we were not prepared to compromise – touchpoints where we believe members will notice extra attention to detail and investment. We wanted to make a statement in our changing rooms, offering high quality facilities in spite of low membership fees.
“We chose Italian locker manufacturer Fit Interiors. Quality and durability are as important to us as the design, as we want our clubs to stand up to the high usage levels and still look good five years on.
“We chose the Fit Interiors padlock locking system for maintenance-free locking, and a large number of lockers are full-length ‘L’ shape in design. There’s feature lighting and plenty of space to create a feeling of luxury and quality.”
photos: Chris Hickney
The club now offers a large number of full-length L-shaped lockers
photos: Chris Hickney
The club now offers a large number of full-length L-shaped lockers
SEAMLESS TRANSITION Mike Baden, CEO, Impulse Leisure Site: Chanctonbury Leisure Centre, West Sussex Suppliers: Central, Cubicle Systems, Horne, Dalesauna “The brief at our Chanctonbury centre was to create a high-end changing experience, with the feel of an exclusive private club, as part of a £740,000 redevelopment of the leisure centre. The whole project was completed in December 2014.
“We opted for premium finishes in order to meet the expectations of our local demographic and to ensure that the 63sq m (679sq ft) changing rooms were in keeping with the rest of the centre, which has been redeveloped to provide a first-class customer experience. This includes an adjacent health suite, featuring a sauna and a steamroom, which also acts as an interchangeable salt room.
“Gone are the days when basic, functional changing rooms were enough to meet members’ needs. Customer expectations have risen and members now expect – and deserve – much more for their money. We worked closely with design company Central to create a clean, open, spacious and welcoming changing environment – a seamless transition from reception to changing to health suite, and a place where our members would want to spend time.”
The brief was to create a high-end changing experience
The brief was to create a high-end changing experience
MODERN STYLE Dominic Stow, CEO, Limehouse Marina Elite Site: Limehouse Marina Elite Fitness Health Club, London Supplier: Safe Space Lockers “Our luxury fitness centre, based in London’s tranquil Limehouse Marina with the iconic Canary Wharf as its backdrop, opened in December 2014 and has been designed with an urban chic feel.
“We’ve created a stunning environment from the fitness areas through to the changing rooms, where the white, high-gloss two-tier bespoke lockers from Safe Space Lockers have been fitted with the Ojmar OCS digital lock for ease and extra security.
“We wanted to create a fresh, modern and stylish look and this continues with the vanity units, used towel cabinet, cubicles and wardrobes, which are all finished in high-gloss white.
“The quality finish of every detail helps reinforce the club’s high-end status, from the Corian surfaces to the clever use of uplighting, giving a soft edge.”
White, high-gloss two-tier bespoke lockers from Safe Space Lockers
White, high-gloss two-tier bespoke lockers from Safe Space Lockers
FAMILY FRIENDLY Keith Nicholls, Leisure Operations Manager, Rhondda Cynon Taf County Borough Council Site: Llantrisant Leisure Centre Supplier: Createability “The transformation of the changing rooms at Llantrisant Leisure Centre – from old and tired to modern and fresh – is astonishing, particularly when you factor in the tight budget. Createability won a Federation of Master Builders Award (FMB) for the recent £3m redevelopment.
“A new open, airy family changing village – with disabled, family, double and single cubicles – has replaced the outmoded single-sex changing, with additional space created by removing the tired health suite as well as a series of corridors that weren’t needed.
“This enabled us to include a bank of private shower cubicles, unusual for a leisure centre. Water-saving measures include taps that switch off automatically, showers that reduce water output by 50 per cent, and toilet cisterns that require less water. Underfloor heating keeps tiles drier and easier to clean. Finishes mirror the new dry-side changing and are robust enough to meet the rigours of public use.”
The changing facilities at the centre were outmoded
While the new area is much more spacious and modern
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea
(nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark
with two new family raft slides.
+ More news
COMPANY PROFILES
Alterface Alterface’s Creative Division team is
seasoned in concept and ride development,
as well as storyte [more...]
instantprint We’re a Yorkshire-based online printer, founded
in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb Clip ‘n Climb currently offers facility owners and
investors more than 40 colourful and unique
Cha [more...]
Taylor Made Designs Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
