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CLAD people
James Balfour, Giles Dean and Kevin Yates

1Rebel


After much anticipation and a raft of headlines, the first 1Rebel microgym has launched in the City of London, UK.

The company, which aims to shake up the fitness industry as a ‘market disrupter’ – in a similar vein to businesses like Airbnb – has plans for another six to eight boutiques across the City over the next few years. In an interview with Health Club Management, co-founder James Balfour said the brand is designed “to bridge the gap between fitness and fashion” and is targeted at millennials.

The club is cashless, paperless and pay-as-you-train, with customers signing up online, and ‘paying’ for things in-club via their ID.

“We’re passionate about market disrupters: companies with conviction and a will to change things, not for the sake of change, but because changing would make things better,” said Giles Dean, who co-founded the company with James Balfour, bringing in fitness industry veteran Kevin Yates as ops director.

The club is spread over a ground floor and basement, and offers 8,000sq ft of space structured around two studios with theatre-grade lighting. There’s also a reception area, café and changing rooms.

The club’s interior, which has been designed by London-based architect firm Studio C102, is described as “industrial luxe” and features lots of reclaimed items and unexpected details like fire hoses being used for the hand shower attachments.
The Ride Studio is able to cater for large classes, offering 64 of the latest ICG bikes
The Ride Studio is able to cater for large classes, offering 64 of the latest ICG bikes / 1REBEL PHOTOS: SMD PHOTOGRAPHY
Left to right: James Balfour, Giles Dean and Kevin Yates
Left to right: James Balfour, Giles Dean and Kevin Yates
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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World Sauna Forum 2026

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The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Get Attractions Management digital magazine FREE
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CLAD people
James Balfour, Giles Dean and Kevin Yates

1Rebel


After much anticipation and a raft of headlines, the first 1Rebel microgym has launched in the City of London, UK.

The company, which aims to shake up the fitness industry as a ‘market disrupter’ – in a similar vein to businesses like Airbnb – has plans for another six to eight boutiques across the City over the next few years. In an interview with Health Club Management, co-founder James Balfour said the brand is designed “to bridge the gap between fitness and fashion” and is targeted at millennials.

The club is cashless, paperless and pay-as-you-train, with customers signing up online, and ‘paying’ for things in-club via their ID.

“We’re passionate about market disrupters: companies with conviction and a will to change things, not for the sake of change, but because changing would make things better,” said Giles Dean, who co-founded the company with James Balfour, bringing in fitness industry veteran Kevin Yates as ops director.

The club is spread over a ground floor and basement, and offers 8,000sq ft of space structured around two studios with theatre-grade lighting. There’s also a reception area, café and changing rooms.

The club’s interior, which has been designed by London-based architect firm Studio C102, is described as “industrial luxe” and features lots of reclaimed items and unexpected details like fire hoses being used for the hand shower attachments.
The Ride Studio is able to cater for large classes, offering 64 of the latest ICG bikes
The Ride Studio is able to cater for large classes, offering 64 of the latest ICG bikes / 1REBEL PHOTOS: SMD PHOTOGRAPHY
Left to right: James Balfour, Giles Dean and Kevin Yates
Left to right: James Balfour, Giles Dean and Kevin Yates
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
The interior showcases a mix of reclaimed industrial features and was designed by Studio C102
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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