| TOP STORIES |
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| From Attractions Management magazine |
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| Mystery Shopper: Galleries & Gourds |
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| It has transformed the sleepy town of Bruton, UK, but does Hauser & Wirth Somerset live up to the hype? Magali Robathan mystery shops to find out
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| Research: Making pre-booking work |
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| Attractions are benefiting from the switch to pre-booking, but must cater for spontaneous, disorganised visitors too, says Jon Young
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| Interview: Julien Kauffmann |
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| As Farah Experiences prepares to open SeaWorld Abu Dubai, its CEO talks COVID-19, branding and branching with David Camp
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| Analysis: Light in the dark |
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| A successful winter light show can see margins upwards of 30 per cent. Kathleen LaClair and
Yael Coifman look at some of the operators getting it right
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| PRODUCT NEWS |
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