Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
ukactive
Shared goals

An industry-first initiative sees ukactive, Sport England, the Open Data Institute, Open Active and Legend Club Management Systems working together to enable deeper collaboration and data-sharing. ukactive’s Rob Gibson reports

By Rob Gibson | Published in Health Club Management 2018 issue 11


Open Active, the sector-wide open data initiative that is funded by Sport England and led by the Open Data Institute (ODI) is one of the supporters of a new initiative from industry software business, Legend Club Management Systems.

The collaboration between Legend, Sport England and the ODI was brokered by Steven Ward, CEO of ukactive, who has been working to support the ambitions of the Open Active programme.

Legend has announced that it will enable all its customers to open their data for collaboration with third parties and ensure the adoption of open data standards to support the 1,700 facilities around the world that use its software. The aim is to maximise the potential of collaboration with third parties.

The announcement about the new initiative was made at Legend’s annual customer conference in October. Dave Newton, director of mass markets at Sport England and a speaker at the event said: “Sport England’s mission is to create an active nation, enabling everyone in the community to be active, irrespective of age, gender or social-demographic background.

“Supporting the sector to harness the power of digital innovation is a core part of fulfilling that strategy.

“We’re therefore delighted to be working in partnership with Legend to enable such a large proportion of the sector to open its data in this way, and make collaboration with third parties a question of business strategy, not technical possibilities.”

DIGITAL POTENTIAL
Richard Norris, programme manager for Open Active at the ODI, said: “Legend’s commitment is a major milestone for the initiative, and will make it much easier for leisure providers to make their data openly available so they can take advantage of major campaigns such as Change4Life, and collaborate where they can see a clear business or social reason to do so.

“Open Active has made a lot of progress in the past two years, but there are even more exciting moments ahead.”

Ward said: “I’ve got a long-term commitment to supporting the sector to realise its digital potential and I want to thank the team at Legend for making this commitment, and putting our sector in a stronger position to thrive.

“We’ve made more progress on digital and innovation in the past three years than in the 30 years that preceded it.

“Collaborations such as these indicate that we’re now presented with a range of technical partners in the sector that form a digital backbone to set us up for growth in years to come.”

REMOVING BARRIERS
Speaking at the recent launch of the initiative, Sean Maguire, managing director of Legend, said: “We live in an era of rapid change, where operators cannot be sure where the next innovation with the potential to grow their business will come from.

“We want to make collaboration a matter of business strategy and choice, by removing the barriers to collaboration.

“We’ve made this technically possible for all our clients, so it’s up to operators to decide how they take forward collaborations that have the potential to grow the reach of the sector.”

Active Outcomes

Legend launches a new tool that enables operators to gather evidence of healthy outcomes

The Legend conference also marked the launch of the company’s Active Outcomes module, which enables operators to generate evidence of the impact their services have on the wellbeing of referred members.

In commenting on the launch of Active Outcomes, Steve Ward, CEO of ukactive said: “We know how much our sector can deliver when it comes to making an impact on the health of the nation. It’s great to see a product such as Active Outcomes reach the market to support operators to evidence this impact, which is critical for the future success of the sector.”

The new collaboration was brokered by ukactive’s Steve Ward (second from right)
The new collaboration was brokered by ukactive’s Steve Ward (second from right) / John Warden Photography
Sport England’s Dave Newton
Sport England’s Dave Newton
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
ukactive
Shared goals

An industry-first initiative sees ukactive, Sport England, the Open Data Institute, Open Active and Legend Club Management Systems working together to enable deeper collaboration and data-sharing. ukactive’s Rob Gibson reports

By Rob Gibson | Published in Health Club Management 2018 issue 11


Open Active, the sector-wide open data initiative that is funded by Sport England and led by the Open Data Institute (ODI) is one of the supporters of a new initiative from industry software business, Legend Club Management Systems.

The collaboration between Legend, Sport England and the ODI was brokered by Steven Ward, CEO of ukactive, who has been working to support the ambitions of the Open Active programme.

Legend has announced that it will enable all its customers to open their data for collaboration with third parties and ensure the adoption of open data standards to support the 1,700 facilities around the world that use its software. The aim is to maximise the potential of collaboration with third parties.

The announcement about the new initiative was made at Legend’s annual customer conference in October. Dave Newton, director of mass markets at Sport England and a speaker at the event said: “Sport England’s mission is to create an active nation, enabling everyone in the community to be active, irrespective of age, gender or social-demographic background.

“Supporting the sector to harness the power of digital innovation is a core part of fulfilling that strategy.

“We’re therefore delighted to be working in partnership with Legend to enable such a large proportion of the sector to open its data in this way, and make collaboration with third parties a question of business strategy, not technical possibilities.”

DIGITAL POTENTIAL
Richard Norris, programme manager for Open Active at the ODI, said: “Legend’s commitment is a major milestone for the initiative, and will make it much easier for leisure providers to make their data openly available so they can take advantage of major campaigns such as Change4Life, and collaborate where they can see a clear business or social reason to do so.

“Open Active has made a lot of progress in the past two years, but there are even more exciting moments ahead.”

Ward said: “I’ve got a long-term commitment to supporting the sector to realise its digital potential and I want to thank the team at Legend for making this commitment, and putting our sector in a stronger position to thrive.

“We’ve made more progress on digital and innovation in the past three years than in the 30 years that preceded it.

“Collaborations such as these indicate that we’re now presented with a range of technical partners in the sector that form a digital backbone to set us up for growth in years to come.”

REMOVING BARRIERS
Speaking at the recent launch of the initiative, Sean Maguire, managing director of Legend, said: “We live in an era of rapid change, where operators cannot be sure where the next innovation with the potential to grow their business will come from.

“We want to make collaboration a matter of business strategy and choice, by removing the barriers to collaboration.

“We’ve made this technically possible for all our clients, so it’s up to operators to decide how they take forward collaborations that have the potential to grow the reach of the sector.”

Active Outcomes

Legend launches a new tool that enables operators to gather evidence of healthy outcomes

The Legend conference also marked the launch of the company’s Active Outcomes module, which enables operators to generate evidence of the impact their services have on the wellbeing of referred members.

In commenting on the launch of Active Outcomes, Steve Ward, CEO of ukactive said: “We know how much our sector can deliver when it comes to making an impact on the health of the nation. It’s great to see a product such as Active Outcomes reach the market to support operators to evidence this impact, which is critical for the future success of the sector.”

The new collaboration was brokered by ukactive’s Steve Ward (second from right)
The new collaboration was brokered by ukactive’s Steve Ward (second from right) / John Warden Photography
Sport England’s Dave Newton
Sport England’s Dave Newton
LATEST NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS