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LIW 2015

Leisure Industry Week (LIW) relaunches under new management this month, having been acquired by BodyPower – the company behind the BodyPower Expo series in the UK, Ireland and India. We look ahead to LIW 2015


An all-new LIW will open its doors at the NEC Birmingham in September, led by a team that has a remit to build on the positives of previous years. The aim: to deliver a world-class trade show and networking event to key associations, brands and decision-makers, and provide an educational programme that brings valuable knowledge and insight to leisure professionals.

LIW CEO Nick Orton says: “We’re delighted by the response we’ve had to our acquisition of LIW. Our philosophy, innovative approach and fresh thinking seem to have been embraced by key personnel and organisations within the leisure sector, and it has created an added air of anticipation before this year’s event.”

Education
Feedback from thousands of previous LIW attendees was collated during mid-2015, with the aim of ensuring that the free LIW educational programme delivered the kind of knowledge and practical insights that could be applied by a wide range of employees, from personal trainers to managing directors.

Featuring a plethora of well-known names, the Keynote Theatre will therefore be a headline act at Leisure Industry Week 2015.

Delegates will be treated to a comprehensive programme featuring the likes of Rugby World Cup winner Ben Cohen, former chief of UK Athletics David Moorcroft, the ECB’s most successful chair of selectors Geoff Miller, former England football international and Under 21’s manager Stuart Pearce, and boxing promoter Kellie Maloney – who managed Lennox Lewis to become the undisputed heavyweight champion of the world. This line-up will be complemented by fitness industry heavyweights such as IHRSA director of Europe Hans Muench and Ray Algar, MD of Oxygen Consulting, which specialises in the fitness sector.

High profile names aside, organisers have gone to great lengths to ensure the education at LIW has received a thorough shake-up. Beyond the Keynote Theatre are two areas dedicated to tackling the most prevalent issues in the leisure industry head-on.

The Operators Conference will be specifically aimed at industry operators looking to increase their knowledge and skills in a wide range of topics, from digital marketing to wearable technology. CIMSPA CEO Tara Dillon, Jaguar Land Rover and Rolex digital expert Chris Woods, and former ukactive CEO Dave Stalker will be among those delivering sessions on wellness, retention, marketing and operations. Meanwhile, for those in a hurry – or with a full schedule of meetings – the quick-fire Industry Theatre will be an interesting prospect. Covering the entire spectrum of leisure, these 30-minute talks will be sector-specific and will deal with issues, trends and future-proofing for all sectors, including wet leisure, play, sport and physical activity, facilities management and much more – all in a slightly less formal environment.

There will also be a dedicated conference for independent operators, as well as a conference solely targeted at personal trainers.

In addition, delegates will be able to tap in to the Fitness and Nutrition stream of educational sessions, which will offer training and nutrition knowledge designed to boost professional development. This will include cutting-edge training information and a balanced mix of ideologies and views surrounding the complex topic of nutrition, training and fat loss. These seminars will be delivered by leading fitness professionals including Mark Coles, Jamie Alderton, GB Weightlifting coach Sam Dovey, Commonwealth champion Zoe Smith and many more.

Demonstration areas
This year’s show will include a number of demonstration areas – including the Jordan Fitness Functional Zone – that will put a spotlight on the latest trends in group training and functional fitness.
Featuring live workouts and interactive ‘have-a-go’ sessions encompassing the latest techniques, equipment and trends in functional training, Jordan Fitness will deliver a high-energy programme designed to highlight ways in which leisure operators can maximise the revenue from their fitness classes – and indeed use functional fitness as a secondary spend opportunity.

The LIW pool will take centre stage once again, with a number of live swimming, aquatic, lifesaving and pool plant demonstrations. This year’s sessions will include demonstrations from Adam Walker – the first Briton to swim the toughest seven oceans in the world – and Simone Benhayon, former ASA swim teacher of the year.

All sessions are designed to show leisure operators how they can increase participation and swimming frequency to cost-effectively maximise the revenue from their pool facility.

Networking
Given the prominence of LIW as a world-class meeting place for trade professionals in the leisure sector, networking retains huge importance in the revitalised programme. LIW will offer a number of networking events over the two days, including the ukactive VIP Connect programme, featuring a hosted lunch on the ukactive stand, speed networking and a reception on Tuesday 22 September.

LIW will also be running the VIP 1000 Club, sponsored by XN Leisure, which offers exhibitors the chance to register their key clients and accounts for free refreshments and a comfortable meeting lounge off the show floor.

The VIP Lounge is part of a two-day programme run by sponsors Leisure-net Solutions, Right Directions, Bigwave media and Lifetime Training. Leisure-net and Bigwave will also run a seminar for marketing professionals and customer insight specialists, and Right Directions will run a Quest training session.

On Wednesday, the VIP lounge will host an active-net pop-up networking lunch for invited delegates, followed by a quick-fire networking programme consisting of five 10-minute meetings.

Visiting LIW
Venue: Hall 4, NEC, Birmingham, UK
Dates: Tuesday 22 and Wednesday 23 September 2015
Opening times: 09:00 – 17:00
Registration: Pre-register for the show for free before 7 September, at
liw.online-registration.co.uk
Website: www.liw.co.uk
Get involved using #LIW2015
and by following @L_I_W

Featuring a plethora of well-known names, the Keynote Theatre will be a headline act at 
this year’s LIW - Geoff Miller
Featuring a plethora of well-known names, the Keynote Theatre will be a headline act at this year’s LIW - Geoff Miller / PRESS ASSOCIATION
David Moorcroft
David Moorcroft / PRESS ASSOCIATION
Kellie Maloney
Kellie Maloney / PRESS ASSOCIATION
The 2015 trade show will run for two days
The 2015 trade show will run for two days / PRESS ASSOCIATION
The LIW pool: At the heart of the show floor
The LIW pool: At the heart of the show floor / PRESS ASSOCIATION
Visit the demo areas for new class concepts
Visit the demo areas for new class concepts / PRESS ASSOCIATION
Delegates can view the latest products
Delegates can view the latest products / PRESS ASSOCIATION
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Show preview
LIW 2015

Leisure Industry Week (LIW) relaunches under new management this month, having been acquired by BodyPower – the company behind the BodyPower Expo series in the UK, Ireland and India. We look ahead to LIW 2015


An all-new LIW will open its doors at the NEC Birmingham in September, led by a team that has a remit to build on the positives of previous years. The aim: to deliver a world-class trade show and networking event to key associations, brands and decision-makers, and provide an educational programme that brings valuable knowledge and insight to leisure professionals.

LIW CEO Nick Orton says: “We’re delighted by the response we’ve had to our acquisition of LIW. Our philosophy, innovative approach and fresh thinking seem to have been embraced by key personnel and organisations within the leisure sector, and it has created an added air of anticipation before this year’s event.”

Education
Feedback from thousands of previous LIW attendees was collated during mid-2015, with the aim of ensuring that the free LIW educational programme delivered the kind of knowledge and practical insights that could be applied by a wide range of employees, from personal trainers to managing directors.

Featuring a plethora of well-known names, the Keynote Theatre will therefore be a headline act at Leisure Industry Week 2015.

Delegates will be treated to a comprehensive programme featuring the likes of Rugby World Cup winner Ben Cohen, former chief of UK Athletics David Moorcroft, the ECB’s most successful chair of selectors Geoff Miller, former England football international and Under 21’s manager Stuart Pearce, and boxing promoter Kellie Maloney – who managed Lennox Lewis to become the undisputed heavyweight champion of the world. This line-up will be complemented by fitness industry heavyweights such as IHRSA director of Europe Hans Muench and Ray Algar, MD of Oxygen Consulting, which specialises in the fitness sector.

High profile names aside, organisers have gone to great lengths to ensure the education at LIW has received a thorough shake-up. Beyond the Keynote Theatre are two areas dedicated to tackling the most prevalent issues in the leisure industry head-on.

The Operators Conference will be specifically aimed at industry operators looking to increase their knowledge and skills in a wide range of topics, from digital marketing to wearable technology. CIMSPA CEO Tara Dillon, Jaguar Land Rover and Rolex digital expert Chris Woods, and former ukactive CEO Dave Stalker will be among those delivering sessions on wellness, retention, marketing and operations. Meanwhile, for those in a hurry – or with a full schedule of meetings – the quick-fire Industry Theatre will be an interesting prospect. Covering the entire spectrum of leisure, these 30-minute talks will be sector-specific and will deal with issues, trends and future-proofing for all sectors, including wet leisure, play, sport and physical activity, facilities management and much more – all in a slightly less formal environment.

There will also be a dedicated conference for independent operators, as well as a conference solely targeted at personal trainers.

In addition, delegates will be able to tap in to the Fitness and Nutrition stream of educational sessions, which will offer training and nutrition knowledge designed to boost professional development. This will include cutting-edge training information and a balanced mix of ideologies and views surrounding the complex topic of nutrition, training and fat loss. These seminars will be delivered by leading fitness professionals including Mark Coles, Jamie Alderton, GB Weightlifting coach Sam Dovey, Commonwealth champion Zoe Smith and many more.

Demonstration areas
This year’s show will include a number of demonstration areas – including the Jordan Fitness Functional Zone – that will put a spotlight on the latest trends in group training and functional fitness.
Featuring live workouts and interactive ‘have-a-go’ sessions encompassing the latest techniques, equipment and trends in functional training, Jordan Fitness will deliver a high-energy programme designed to highlight ways in which leisure operators can maximise the revenue from their fitness classes – and indeed use functional fitness as a secondary spend opportunity.

The LIW pool will take centre stage once again, with a number of live swimming, aquatic, lifesaving and pool plant demonstrations. This year’s sessions will include demonstrations from Adam Walker – the first Briton to swim the toughest seven oceans in the world – and Simone Benhayon, former ASA swim teacher of the year.

All sessions are designed to show leisure operators how they can increase participation and swimming frequency to cost-effectively maximise the revenue from their pool facility.

Networking
Given the prominence of LIW as a world-class meeting place for trade professionals in the leisure sector, networking retains huge importance in the revitalised programme. LIW will offer a number of networking events over the two days, including the ukactive VIP Connect programme, featuring a hosted lunch on the ukactive stand, speed networking and a reception on Tuesday 22 September.

LIW will also be running the VIP 1000 Club, sponsored by XN Leisure, which offers exhibitors the chance to register their key clients and accounts for free refreshments and a comfortable meeting lounge off the show floor.

The VIP Lounge is part of a two-day programme run by sponsors Leisure-net Solutions, Right Directions, Bigwave media and Lifetime Training. Leisure-net and Bigwave will also run a seminar for marketing professionals and customer insight specialists, and Right Directions will run a Quest training session.

On Wednesday, the VIP lounge will host an active-net pop-up networking lunch for invited delegates, followed by a quick-fire networking programme consisting of five 10-minute meetings.

Visiting LIW
Venue: Hall 4, NEC, Birmingham, UK
Dates: Tuesday 22 and Wednesday 23 September 2015
Opening times: 09:00 – 17:00
Registration: Pre-register for the show for free before 7 September, at
liw.online-registration.co.uk
Website: www.liw.co.uk
Get involved using #LIW2015
and by following @L_I_W

Featuring a plethora of well-known names, the Keynote Theatre will be a headline act at 
this year’s LIW - Geoff Miller
Featuring a plethora of well-known names, the Keynote Theatre will be a headline act at this year’s LIW - Geoff Miller / PRESS ASSOCIATION
David Moorcroft
David Moorcroft / PRESS ASSOCIATION
Kellie Maloney
Kellie Maloney / PRESS ASSOCIATION
The 2015 trade show will run for two days
The 2015 trade show will run for two days / PRESS ASSOCIATION
The LIW pool: At the heart of the show floor
The LIW pool: At the heart of the show floor / PRESS ASSOCIATION
Visit the demo areas for new class concepts
Visit the demo areas for new class concepts / PRESS ASSOCIATION
Delegates can view the latest products
Delegates can view the latest products / PRESS ASSOCIATION
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS