Background
IDEATTACK was founded in 2004 by Natasha Varnica and Dan Thomas. Bringing together their expertise in architecture and entertainment design, they saw the need for planners of a new type of mixed-use project that requires expertise in both disciplines. The Los Angeles-based company is inventing new types of leisure destinations that are more progressive, profitable, high quality and achievable on a realistic budget.

Main products and services
IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. IDEATTACK specialises in design of:
• Large tourism and leisure zones
• Theme parks and waterparks
• Entertainment centres and cultural attractions
• Themed resorts and amenities
• Mixed-use retail and lifestyle centres

IDEATTACK offers the following stages of project development:
• Conceptual design, architectural design and master planning
• Schematic design and design development
• Attraction, show, ride design and production
• Brand identity: themed signage, logo design, mascot design, wayfinding systems

Additional products
• Construction supervision and art direction
• Market analysis, feasibility study and financial planning
• Capacity, budget and program development

USPs
IDEATTACK services cover all design stages, creating one-of-a kind environments that improve lifestyles and inspire new ideas on a global and personal level.

Key customers
Private developers, high-profile investment groups, public conglomerates, large privately held real estate companies, city governments, and influential entrepreneurs that are interested in exclusive, unique projects with bold ideas.

Where in the world?
We deliver our services worldwide.

2019 trade shows
Exhibitor at IAAPA shows in Orlando and Asia (Shanghai and Singapore).

Who’s who?
Dan Thomas, President/Chief Creative Officer;
Natasha Varnica, CEO/Global Business Development.