PRODUCT NEWS
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| Tensator teams up with Sony Ericsson in Germany |
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| 12 Dec 2008 . BY |
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Queue management specialist Tensator has teamed up with mobile telephone giant Sony Ericsson to install a new advertising scheme with a German cinema chain.
The project has seen Tensator’s new post and webbing system being used by Sony Ericsson to display its marketing messages at nine cinemas in the Kinopolis Group.
The company claim that the post and webbing system is a unique advertising method for the German market, with the products having been in place since early July at the venues across southern Germany, including Munich, Frankfurt and Bonn.
Due to their success in generating extra advertising revenue for the cinema chain, Tensator is now looking at rolling out the scheme across Europe.
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