PRODUCT NEWS
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| Social media drives demand for digital
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| 08 Aug 2014 . BY Jason Holland |
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Image capture and solutions company Picsolve says its digital product suite now has 400,000 registered users and a combined reach of more than 15 million people through social media – with figures doubling for those using mobile devices to access images while at theme parks.
The product suite is currently in use at more than 100 attractions worldwide. It is available in 13 languages and now includes a native app that allows guests to immediately access their images. Picsolve reports a major trend for users to then share their experiences on social media.
“We are now seeing half of all users downloading their images via mobile devices. With the numbers of those then choosing to share images via social media experiencing 90 per cent growth in the last year we expect to see this behaviour as commonplace by 2015,” said Baz Slatter, global business development director at Picsolve.
“Solutions such as Picsolve’s digital platform allow guests to share experiences easily and behave in the same way they would [in normal life]. In providing appropriate solutions, Picsolve helps brands increase guest satisfaction and its involvement also acts as catalyst for increased gate sales.”
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| PRODUCT NEWS |
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| AStation: Leading the ‘Attractions Revolution’ |
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massive Mixed Reality playgrounds. |
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