PRODUCT NEWS
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| SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion |
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| 25 Jan 2023 . BY Magali Robathan |
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| The fly film brings guests face-to-face with dinosaurs / Photo: SimEx-Iwerks Entertainment |
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Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
Frostbite: Dino Island III takes guests to a mysterious island in Antarctica to see frozen dinosaurs which have been preserved within ice caves for 65 million years.
Without warning, a nearby volcano erupts and the ice caves experience dramatic flash melting, causing the dinosaurs to unfreeze, coming alive and leaving guests face-to-face with the world’s fiercest predators.
Available for worldwide distribution in early 2023, the film has been made for the SimEx-Iwerks FlyRide theatre which launched in 2020. This family-focused attraction takes guests on a series of adventures as they fly and dive through the action on the screen.
“Similar to what we did for our 4D and motion attractions, we’re now drawing on our experience to build a catalogue of high-quality, adventure-based flying theatre films,” said Mike Frueh, SimEx-Iwerks’ senior VP of licensing and distribution on the launch of Frostbite: Dino Island III.
“Frostbite is distinctly different from the live-action, regional-based themes of most flying films,” he said.
SimEx-Iwerks produced the film in partnership with Red Raion, who created the CGI content for the experience.
Valeria Rizzo, business development director at Red Raion, said: “Our team is thrilled to be part of the newest chapter of SimEx-Iwerks’ highly successful Dino Island franchise.”
The launch of the customised content is part of SimEx-Iwerks Entertainment’s year-long celebration of its 30th anniversary which kicked off at IAAPA in Orlando in November 2022 and will run throughout 2023.
During the year-long celebration, SimEx-Iwerks says it will announce three new experiential attractions; the first of which is the newly-developed Immersion Theater, which will deliver a ‘next-level, fully immersive experience from entry to exit’.
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