SimEx-Iwerks brings new Simpsons attraction to life at Myrtle Beach
14 Aug 2018 . BY Lauren Heath-Jones
The Kwik-E-Mart immerses guests in Springfield's favourite convenience store
SimEx-Iwerks has partnered with FoxNext Destinations and Gracie Films to create The Simpsons 4D, a new immersive attraction at Myrtle Beach in South Carolina.
The attraction, which is expected to premiere later this year, comprises of two iconic Springfield landmarks: The Aztec Theatre and the Kwik-E-Mart.
The Aztec Theatre includes a fully themed lobby and a theatre experience 'rich in detail' and takes guests on an exciting 4D adventure with The Simpson family.
The Kwik-E-Mart, which will soft-launch on Thursday 17 August, immerses visitors in Springfield's favourite convenience store, and offers a number of food and beverage options, including Springfield staples: Buzz Cola, Heat-Lamp Hot Dogs, Lard Lad Donuts and Squishees, as well as Simpsons merchandise.
Guests will also receive a premiere-style souvenir photo of themselves on the red carpet as they make their way into the attraction.
"We are thrilled to bring The Simpsons to Myrtle Beach in a way that this incredible brand deserves," said Michael Needham, founder and CEO of Simex-Iwerks Entertainment.
"Launching this experience will be the culmination of years of passionate effort to bring The Simpsons to life beyond the screen. We are creating a series of memorable moments enriched with tremendous detail throughout the attraction so that guests feel they are part of The Simpsons universe," Needham added.
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023,
has created its first custom-production fly film in collaboration with CGI specialist, Red
Raion.
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at
Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the
experience.
Provider of life-size animatronic dinosaurs Billings Productions has provided a
Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main
Library, Columbus, US as part of a special autumn programme of activities.
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to
design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV)
Dark Ride.
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier &
Heritage Trust board to update their ticketing management system.
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video
design services for the recently opened Academy Museum of Motion Pictures in LA, US.
Animation studio Aardman has announced a partnership with immersive group gaming experience
providers Electric Gamebox to launch a game featuring Shaun the Sheep.
As we emerge from the clutches of Covid and our freedom of movement is fully restored,
giving the gift of an experience is more appealing than ever before.
For the first time in more than a decade, industry leaders from across the global
attractions industry will once again gather in London as part of the annual IAAPA Expo
Europe, the sector’s premier international event. [more...]
Red Raion - Keynote | Moby Dick - Friends to the rescue!
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Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
SimEx-Iwerks brings new Simpsons attraction to life at Myrtle Beach
14 Aug 2018 . BY Lauren Heath-Jones
The Kwik-E-Mart immerses guests in Springfield's favourite convenience store
SimEx-Iwerks has partnered with FoxNext Destinations and Gracie Films to create The Simpsons 4D, a new immersive attraction at Myrtle Beach in South Carolina.
The attraction, which is expected to premiere later this year, comprises of two iconic Springfield landmarks: The Aztec Theatre and the Kwik-E-Mart.
The Aztec Theatre includes a fully themed lobby and a theatre experience 'rich in detail' and takes guests on an exciting 4D adventure with The Simpson family.
The Kwik-E-Mart, which will soft-launch on Thursday 17 August, immerses visitors in Springfield's favourite convenience store, and offers a number of food and beverage options, including Springfield staples: Buzz Cola, Heat-Lamp Hot Dogs, Lard Lad Donuts and Squishees, as well as Simpsons merchandise.
Guests will also receive a premiere-style souvenir photo of themselves on the red carpet as they make their way into the attraction.
"We are thrilled to bring The Simpsons to Myrtle Beach in a way that this incredible brand deserves," said Michael Needham, founder and CEO of Simex-Iwerks Entertainment.
"Launching this experience will be the culmination of years of passionate effort to bring The Simpsons to life beyond the screen. We are creating a series of memorable moments enriched with tremendous detail throughout the attraction so that guests feel they are part of The Simpsons universe," Needham added.
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023,
has created its first custom-production fly film in collaboration with CGI specialist, Red
Raion.
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at
Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the
experience.
Provider of life-size animatronic dinosaurs Billings Productions has provided a
Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main
Library, Columbus, US as part of a special autumn programme of activities.
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to
design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV)
Dark Ride.
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier &
Heritage Trust board to update their ticketing management system.
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video
design services for the recently opened Academy Museum of Motion Pictures in LA, US.
Animation studio Aardman has announced a partnership with immersive group gaming experience
providers Electric Gamebox to launch a game featuring Shaun the Sheep.
For the first time in more than a decade, industry leaders from across the global
attractions industry will once again gather in London as part of the annual IAAPA Expo
Europe, the sector’s premier international event. [more...]
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Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce.
Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
