SimEx-Iwerks brings new Simpsons attraction to life at Myrtle Beach
14 Aug 2018 . BY Lauren Heath-Jones
The Kwik-E-Mart immerses guests in Springfield's favourite convenience store
SimEx-Iwerks has partnered with FoxNext Destinations and Gracie Films to create The Simpsons 4D, a new immersive attraction at Myrtle Beach in South Carolina.
The attraction, which is expected to premiere later this year, comprises of two iconic Springfield landmarks: The Aztec Theatre and the Kwik-E-Mart.
The Aztec Theatre includes a fully themed lobby and a theatre experience 'rich in detail' and takes guests on an exciting 4D adventure with The Simpson family.
The Kwik-E-Mart, which will soft-launch on Thursday 17 August, immerses visitors in Springfield's favourite convenience store, and offers a number of food and beverage options, including Springfield staples: Buzz Cola, Heat-Lamp Hot Dogs, Lard Lad Donuts and Squishees, as well as Simpsons merchandise.
Guests will also receive a premiere-style souvenir photo of themselves on the red carpet as they make their way into the attraction.
"We are thrilled to bring The Simpsons to Myrtle Beach in a way that this incredible brand deserves," said Michael Needham, founder and CEO of Simex-Iwerks Entertainment.
"Launching this experience will be the culmination of years of passionate effort to bring The Simpsons to life beyond the screen. We are creating a series of memorable moments enriched with tremendous detail throughout the attraction so that guests feel they are part of The Simpsons universe," Needham added.
The Grand Hall Experience at St Louis Union Station in St Louis, US, has recently undergone
a major upgrade, involving new projection technology, media servers, and new and refreshed
content.
Bespoke play environment design and manufacturer TouchWood Play has announced that it is
responsible for the creation of a new Kids’ Club on Zuhha Island, Dubai.
While others pour concrete and steel, AStation launches dinosaurs and heroes within weeks —
no construction required. Its outlets are redefining entertainment with cutting-edge,
location-based experiences, transforming plazas, art districts, and heritage sites into
massive Mixed Reality playgrounds.
Together with experts and representatives of the Dutch association de Zonnebloem, theme
park resort Efteling and ride manufacturer Vekoma have developed an innovative concept to
increase inclusivity in theme parks, specifically aimed at guests who use wheelchairs.
German rollercoaster designer and manufacturer Maurer Rides is installing what it describes
as the world’s first interactive indoor rollercoaster featuring Spike technology at the new
Hi Space indoor amusement park in Chongqing, China.
A new $25m flying theatre experience has launched near Niagara Falls, New York State,
exploring 13,000 years of Niagara’s geological and cultural history.
This year marks a significant milestone for Red Raion, the CGI studio that has become a
trusted name in producing immersive content for the attractions industry.
Canolfan Pentre Awel will be a hub of leisure and community wellbeing. Highlights include a
600-square-metre fitness suite, an 8-court sports hall and aquatic facilities
Dutch theme park Efteling has launched its transformed Efteling Symphonica water show,
which has been redesigned to bring it into line with the park’s sustainability goals.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
SimEx-Iwerks brings new Simpsons attraction to life at Myrtle Beach
14 Aug 2018 . BY Lauren Heath-Jones
The Kwik-E-Mart immerses guests in Springfield's favourite convenience store
SimEx-Iwerks has partnered with FoxNext Destinations and Gracie Films to create The Simpsons 4D, a new immersive attraction at Myrtle Beach in South Carolina.
The attraction, which is expected to premiere later this year, comprises of two iconic Springfield landmarks: The Aztec Theatre and the Kwik-E-Mart.
The Aztec Theatre includes a fully themed lobby and a theatre experience 'rich in detail' and takes guests on an exciting 4D adventure with The Simpson family.
The Kwik-E-Mart, which will soft-launch on Thursday 17 August, immerses visitors in Springfield's favourite convenience store, and offers a number of food and beverage options, including Springfield staples: Buzz Cola, Heat-Lamp Hot Dogs, Lard Lad Donuts and Squishees, as well as Simpsons merchandise.
Guests will also receive a premiere-style souvenir photo of themselves on the red carpet as they make their way into the attraction.
"We are thrilled to bring The Simpsons to Myrtle Beach in a way that this incredible brand deserves," said Michael Needham, founder and CEO of Simex-Iwerks Entertainment.
"Launching this experience will be the culmination of years of passionate effort to bring The Simpsons to life beyond the screen. We are creating a series of memorable moments enriched with tremendous detail throughout the attraction so that guests feel they are part of The Simpsons universe," Needham added.
The Grand Hall Experience at St Louis Union Station in St Louis, US, has recently undergone
a major upgrade, involving new projection technology, media servers, and new and refreshed
content.
Bespoke play environment design and manufacturer TouchWood Play has announced that it is
responsible for the creation of a new Kids’ Club on Zuhha Island, Dubai.
German rollercoaster designer and manufacturer Maurer Rides is installing what it describes
as the world’s first interactive indoor rollercoaster featuring Spike technology at the new
Hi Space indoor amusement park in Chongqing, China.
A new $25m flying theatre experience has launched near Niagara Falls, New York State,
exploring 13,000 years of Niagara’s geological and cultural history.
Dutch theme park Efteling has launched its transformed Efteling Symphonica water show,
which has been redesigned to bring it into line with the park’s sustainability goals.
P&P Projects has announced it is launching a brand-new branch called ThemedMotion that will
specialise in the turnkey development of animatronics and animated figures.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
