PRODUCT NEWS
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| Prime Play licences Comfyland |
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| 04 Apr 2008 . BY |
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Prime Play by Whitewater has signed an exclusive licence agreement with Comfy Edutainment Centers of Toronto, Canada for its Comfyland Experience™.
The system is designed to provide a specific play environment for toddlers as young as 12 months - either in FEC’s or as a stand alone venue - by creating an education-oriented area which exposes them to age-appropriate activities in dynamic and safe surroundings.
The Comfyland Experience received the IAAPA award for its Family Entertainment Center Attraction - plus the Impact Award, which recognises one company which has made the greatest impact in the industry that year - at the annual Attractions Expo 2007 in Orlando, Florida.
Comfyland will retain The Comfyland Experience intellectual property rights and continue to manufacture their product line for toddlers.
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