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PRODUCT NEWS
Future-proofing ticketing solutions with TOR Systems
18 Oct 2021 . BY Journalist

– Sarah Bagg, Business Development Director
TOR Systems, the UK’s leading ticketing, booking and CRM solutions provider, is urging tourism and heritage companies to future proof their ticketing solutions when procuring in the wake of the pandemic.

Organisations are adapting the way they work and have responded to demand for advance booking and changes in audience requirements. TOR is recommending businesses take a longer-term view to maximise the impact of the extra funding.

Sarah Bagg, TOR’s business development director, said: “Due to the epidemic, there has been great support for the industry through grants from Art Fund, Heritage Lottery Funding and the Cultural Recovery Fund to help organisations implement fundamental changes to the way they operate.

“However, the time-limited restrictions for many of these grants often leads to short-term decisions when, for crucially important ticketing and software solutions, time needs to be spent carefully considering how the system may need to adapt in the future,” she added.

So, just what is the best way to futureproof your business when procuring online ticketing and CRM solutions?

Carly Straughan, from QLINE Consulting, recommends the following:

• Be sure of what you are selling and what additional products/services you might want to include in the future.
• Think about each of your customers and what their needs are.
• Consider the team and internal resources that will be required to deliver.
• What’s the vision for the company – how will this impact on the needs for ticketing?
• If you are looking to grow – you need a system that will meet the demands of the future, not just for today.
• Consider the team – who will use it and what needs do they have.
• When looking at suppliers – find a partner that you feel you can grow with – you need a supplier that can help you identify ways to be more efficient and effective.

The last year has had a major impact on the tourism industry forcing an industry change that would have taken much longer to deliver organically.

Smartphone users of all ages are now more accustomed to booking online and the benefits that come with advanced purchase. However, it’s important to remember that not all potential customers will want to do this – some will still want to be spontaneous or telephone for information.

It’s essential to take time to think carefully about the customer journey and how that has evolved and how the target markets are changing and what their expectations are.

How tech-savvy really are customers? Although the pandemic has expedited online ticketing and mobile use – who does that preclude and do you lose market share by moving to only bookable online, when some bookers want to call, or just turn up?

TOR recommends bringing some key questions to review before embarking on procurement for ticketing and CRM:

Longevity

•How long do you see this system being in place – what are the objectives for that period – what changes may occur during that time?

Team Players (resource)

• The success of a ‘ticketing’ system is that it delivers all that it needs to for all stakeholders – a good tender document will consider what’s needed for – the customer, the accounts team, marketing and all functions dealing with redemption - front of house, retail/catering
•What resource is available in house – who is going to deliver the project to go live and beyond?

Service

• What do you need from the supplier – what expectations do you have for support and ongoing services?
• Get to know the team; Team retention, consistency and high level of service. You get to know the person at the end of the phone – trusted relationship.
• Will you be able to make use of customer events that the supplier hosts, which will allow you to learn from co-workers in other attractions using the same solution?

Functionality

• How are you evaluating the priorities of your requirements – what’s most important and to who?
• What are your compromises?
• How much consideration have you given to the system/service supporting you into the future?

Cost

• How are you setting the budget for the system?
• What supplier cost model is best for your business – heavy loaded upfront and annual subscription, or transaction-based? What are the reasons for this and is it viable for the future growth of the company?
• Will you be prepared to look at alternative pricing models for the right supplier?

Agility

• How have you considered the importance of the flexibility of a system, for in-house management to be able to deal with last-minute changes/refund system/commercial opportunities, i.e spectrum of ticket types – day ticket, memberships, gifts and VIP packages?
• How important is it that your supplier can respond quickly to your ever-changing requirements?
• Does the supplier’s business model allow for quick decision-making, effective software development and efficient delivery?

Data

• The ticket purchasing moment is a key opportunity to collect valuable data on visitors. Technology partners need to be able to manage the data, but make it easily accessible to the user, as it needs to be used to communicate in the future and help to manage relationships.

TOR’s solutions

TOR’s real-time integrated booking, ticketing and CRM system is known as Maxim. It supports museums, zoos, galleries, theme parks, castles, heritage sites and gardens by providing the very best in ticketing, membership, retail and catering and CRM functionality.

Hannah Monteverde, manager of Norfolk-based adventure park BeWILDerwood, said: “For us, the key win for the Maxim solution provided by TOR is the incredibly simple functionality for both customer and staff

“This simple user journey means we are no longer swamped by calls from customers struggling to book tickets and our online ticket sales have increased massively.

“TOR offers support personalised to our requirements and it has been a great team to work with, adapting and adjusting to our needs.”

Maxim’s core strengths are flexibility, stability, reliability, and speed and ease.

Bagg added: “Our long-standing client relationships are not just down to the system we provide but most importantly our honest and open approach to partnerships, the ability to listen and take on board feedback and our continued efforts to provide high-quality support.”

For more information visit TOR’s official website.
PRODUCT NEWS
AromaPrime releases most popular scents
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.
Billings Productions supplies dinosaurs to Columbus Zoo and Library
Provider of life-size animatronic dinosaurs Billings Productions has provided a Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main Library, Columbus, US as part of a special autumn programme of activities.
Simworx unveils new cops and robbers ride concept
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.
Vennersys upgrades Clevedon Pier’s ticketing system
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier & Heritage Trust board to update their ticketing management system.
Eden project uses drones to spell out climate change warning
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change Conference (COP26).
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion Pictures in LA, US.
Aardman collaborates with gaming venues to launch immersive Shaun the Sheep experience
Animation studio Aardman has announced a partnership with immersive group gaming experience providers Electric Gamebox to launch a game featuring Shaun the Sheep.
Giving the Gift of an experience has limitless benefits
As we emerge from the clutches of Covid and our freedom of movement is fully restored, giving the gift of an experience is more appealing than ever before.
Family business celebrates 40 years as leading ticketing solutions provider
A leading ticketing company that can boast Wembley Stadium as its first-ever client, is celebrating its 40th birthday this year.
Willen Lake, Milton Keynes’ most popular park is looking for two new voluntary, non-executive directors
Willen Lake is Milton Keynes’ most popular park and is home to a host of watersports and activities for the whole family. It has more than a million visitors a year, drawing people from all over the UK.
Vantage digitises Atlantis Dubai’s aquatic theme park guest journey
Entertainment destination Atlantis Dubai has chosen Vantage’s smart software platform to help it deliver a personalised and frictionless experience for guests at its aquatic theme park Aquaventure.
Maurer Rides presents Lost in the Maze coaster to challenge rider’s reaction skills
Maurer Rides has unveiled Lost in the Maze – a new interactive indoor roller coaster experience using patented Spike technology.
+ More products  
LATEST JOBS
The Wave Destination Venue Manager
CV Life
Salary: Competitive
Job location: Coventry , United Kingdom
Water Quality Engineer
Edinburgh Leisure
Salary: £33,513 - £37,236pa
Job location: Edinburgh , United Kingdom
+ More jobs  

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
Jobs    News   Products   Magazine
PRODUCT NEWS
Future-proofing ticketing solutions with TOR Systems
18 Oct 2021 . BY Journalist

– Sarah Bagg, Business Development Director
TOR Systems, the UK’s leading ticketing, booking and CRM solutions provider, is urging tourism and heritage companies to future proof their ticketing solutions when procuring in the wake of the pandemic.

Organisations are adapting the way they work and have responded to demand for advance booking and changes in audience requirements. TOR is recommending businesses take a longer-term view to maximise the impact of the extra funding.

Sarah Bagg, TOR’s business development director, said: “Due to the epidemic, there has been great support for the industry through grants from Art Fund, Heritage Lottery Funding and the Cultural Recovery Fund to help organisations implement fundamental changes to the way they operate.

“However, the time-limited restrictions for many of these grants often leads to short-term decisions when, for crucially important ticketing and software solutions, time needs to be spent carefully considering how the system may need to adapt in the future,” she added.

So, just what is the best way to futureproof your business when procuring online ticketing and CRM solutions?

Carly Straughan, from QLINE Consulting, recommends the following:

• Be sure of what you are selling and what additional products/services you might want to include in the future.
• Think about each of your customers and what their needs are.
• Consider the team and internal resources that will be required to deliver.
• What’s the vision for the company – how will this impact on the needs for ticketing?
• If you are looking to grow – you need a system that will meet the demands of the future, not just for today.
• Consider the team – who will use it and what needs do they have.
• When looking at suppliers – find a partner that you feel you can grow with – you need a supplier that can help you identify ways to be more efficient and effective.

The last year has had a major impact on the tourism industry forcing an industry change that would have taken much longer to deliver organically.

Smartphone users of all ages are now more accustomed to booking online and the benefits that come with advanced purchase. However, it’s important to remember that not all potential customers will want to do this – some will still want to be spontaneous or telephone for information.

It’s essential to take time to think carefully about the customer journey and how that has evolved and how the target markets are changing and what their expectations are.

How tech-savvy really are customers? Although the pandemic has expedited online ticketing and mobile use – who does that preclude and do you lose market share by moving to only bookable online, when some bookers want to call, or just turn up?

TOR recommends bringing some key questions to review before embarking on procurement for ticketing and CRM:

Longevity

•How long do you see this system being in place – what are the objectives for that period – what changes may occur during that time?

Team Players (resource)

• The success of a ‘ticketing’ system is that it delivers all that it needs to for all stakeholders – a good tender document will consider what’s needed for – the customer, the accounts team, marketing and all functions dealing with redemption - front of house, retail/catering
•What resource is available in house – who is going to deliver the project to go live and beyond?

Service

• What do you need from the supplier – what expectations do you have for support and ongoing services?
• Get to know the team; Team retention, consistency and high level of service. You get to know the person at the end of the phone – trusted relationship.
• Will you be able to make use of customer events that the supplier hosts, which will allow you to learn from co-workers in other attractions using the same solution?

Functionality

• How are you evaluating the priorities of your requirements – what’s most important and to who?
• What are your compromises?
• How much consideration have you given to the system/service supporting you into the future?

Cost

• How are you setting the budget for the system?
• What supplier cost model is best for your business – heavy loaded upfront and annual subscription, or transaction-based? What are the reasons for this and is it viable for the future growth of the company?
• Will you be prepared to look at alternative pricing models for the right supplier?

Agility

• How have you considered the importance of the flexibility of a system, for in-house management to be able to deal with last-minute changes/refund system/commercial opportunities, i.e spectrum of ticket types – day ticket, memberships, gifts and VIP packages?
• How important is it that your supplier can respond quickly to your ever-changing requirements?
• Does the supplier’s business model allow for quick decision-making, effective software development and efficient delivery?

Data

• The ticket purchasing moment is a key opportunity to collect valuable data on visitors. Technology partners need to be able to manage the data, but make it easily accessible to the user, as it needs to be used to communicate in the future and help to manage relationships.

TOR’s solutions

TOR’s real-time integrated booking, ticketing and CRM system is known as Maxim. It supports museums, zoos, galleries, theme parks, castles, heritage sites and gardens by providing the very best in ticketing, membership, retail and catering and CRM functionality.

Hannah Monteverde, manager of Norfolk-based adventure park BeWILDerwood, said: “For us, the key win for the Maxim solution provided by TOR is the incredibly simple functionality for both customer and staff

“This simple user journey means we are no longer swamped by calls from customers struggling to book tickets and our online ticket sales have increased massively.

“TOR offers support personalised to our requirements and it has been a great team to work with, adapting and adjusting to our needs.”

Maxim’s core strengths are flexibility, stability, reliability, and speed and ease.

Bagg added: “Our long-standing client relationships are not just down to the system we provide but most importantly our honest and open approach to partnerships, the ability to listen and take on board feedback and our continued efforts to provide high-quality support.”

For more information visit TOR’s official website.
PRODUCT NEWS
AromaPrime releases most popular scents
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.
Billings Productions supplies dinosaurs to Columbus Zoo and Library
Provider of life-size animatronic dinosaurs Billings Productions has provided a Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main Library, Columbus, US as part of a special autumn programme of activities.
Simworx unveils new cops and robbers ride concept
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.
Vennersys upgrades Clevedon Pier’s ticketing system
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier & Heritage Trust board to update their ticketing management system.
Eden project uses drones to spell out climate change warning
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change Conference (COP26).
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion Pictures in LA, US.
Aardman collaborates with gaming venues to launch immersive Shaun the Sheep experience
Animation studio Aardman has announced a partnership with immersive group gaming experience providers Electric Gamebox to launch a game featuring Shaun the Sheep.
Family business celebrates 40 years as leading ticketing solutions provider
A leading ticketing company that can boast Wembley Stadium as its first-ever client, is celebrating its 40th birthday this year.
Willen Lake, Milton Keynes’ most popular park is looking for two new voluntary, non-executive directors
Willen Lake is Milton Keynes’ most popular park and is home to a host of watersports and activities for the whole family. It has more than a million visitors a year, drawing people from all over the UK.
Vantage digitises Atlantis Dubai’s aquatic theme park guest journey
Entertainment destination Atlantis Dubai has chosen Vantage’s smart software platform to help it deliver a personalised and frictionless experience for guests at its aquatic theme park Aquaventure.
Maurer Rides presents Lost in the Maze coaster to challenge rider’s reaction skills
Maurer Rides has unveiled Lost in the Maze – a new interactive indoor roller coaster experience using patented Spike technology.
Red Raion and Leolandia announce partnership
Red Raion, the CGI studio specialised in media-based attractions, has announced its partnership with the popular Italian theme park Leolandia.
+ More products   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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