PRODUCT NEWS
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Disney launches wearable MagicBand+ for Disneyland Resort |
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25 Jan 2023 . BY Magali Robathan |
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Guests enter the theme park with a tap of their MagicBand+ / photo: Winston Suk: Disneyland Resort |
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Disney is using wearable technology to provide guests at its Disneyland Resort in Anaheim, California, with “hands-free conveniences and immersive experiences”.
The new MagicBand+ wristband unlocks a new dimension of Disney storytelling and marks the first time guests can utilise a smart device of its kind across the park.
Described as a next-generation wearable, the rechargeable and waterproof band enables guests to see and feel select park experiences through customisable features, from colour-changing LED lights and haptic vibrations to gesture recognition.
The bands create “surprising and magical touches” at certain locations at the resort’s Avengers Campus, for example, while night-time spectaculars become “even more dazzling,” as MagicBand+ illuminates and pulses in sync with special moments.
Disneyland Resort president, Ken Potrock, said: “We’re always looking for innovative ways to make magic.
“MagicBand+ is another way we are leveraging technology to delight our guests and create experiences that are unlike any other.
“This is just the beginning, we have plans to continue to grow MagicBand+ offerings at Disneyland Resort.”
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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DIARY |
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