PRODUCT NEWS
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| Bear Grylls Adventure activity site to close |
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| 08 Nov 2024 . BY Magali Robathan |
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| Bear Grylls Adventure is closing after six years / Merlin Entertainments |
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The Bear Grylls Adventure activity site in Birmingham’s NEC Centre, UK, is set to close on 11 December 2024, after six years of operation.
The £20m attraction is operated by Merlin Entertainments and was inspired by adventurer Bear Grylls’ expeditions around the world. It features 11 experiences including shark diving, rock climbing, zip lining, a high ropes course and ‘skydiving’ in a wind tunnel.
The centre is closing due to commercial challenges, according to a statement on the Bear Grylls Adventure website, with the COVID-19 pandemic leading to “lasting financial effects.”
“This has been a very difficult decision and one that was made only after careful consideration,” said the company. “Our priority now is looking after our team members and animals throughout this transition.”
Preparations are underway to transfer the centre’s animals – which include sharks, rays and tropical fish – to suitable new homes, including to Merlin Entertainments’ National Sea Life Centre Birmingham and other UK Sea Life sites.
“Our team of welfare specialists at Sea Life will oversee the transition process to ensure it runs as smoothly as possible,” the company said.
"We are proud of the positive impact The Bear Grylls Adventure has had on thousands of children and families that have visited over the last six years, showing guests first-hand the power of immersive activity in escaping the ordinary, and how adventure is for everyone.
"We want to thank our amazing team and guests who have made this time so memorable."
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